Marketing Specialist

Seequent; Vancouver; On-site; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Seequent perks vary by location

Job summary

Seequent in Vancouver is seeking an experienced marketing professional to develop and execute demand-generation strategies that drive pipeline and revenue. Reporting to the Senior Marketing Manager, Civil, you will design go-to-market plans and multi-channel campaigns across global markets.

You will refine processes, track KPIs, collaborate with product, brand, digital, regional teams, and lead campaign management with strong analytics.

Qualifications

• 5+ years of demand generation experience in B2B software or services.
• Bachelor's degree in business, marketing, or related discipline.
• Experience designing and executing multi-channel B2B technology marketing campaigns with strong growth outcomes.
• Ability to work effectively across global teams, cultures, and time zones.
• Experience balancing strategic planning with hands-on program execution.
• Strong partnership skills with sales organizations and customer-focused teams.
• Advanced experience with marketing technologies such as Marketo, Salesforce, ABM tools, ad tech, and video marketing platforms.
• Highly analytical with the ability to measure and optimize program effectiveness.
• Experience in digital marketing disciplines including PPC, SEO, content marketing, and organic social media.

Responsibilities

• Design go-to-market plans and marketing campaigns with segment Marketing and product teams.
• Establish, maintain, and refine scalable marketing processes and best practices.
• Support marketing objectives, KPIs, reporting, and performance-based spend allocation.
• Deliver multi-channel campaigns across the customer journey from awareness to adoption.
• Implement go-to-market plans aligned to commercial objectives and marketing best practice.
• Assess campaign performance and recommend optimizations to support revenue targets.
• Lead campaign management, stakeholder communications, and workflow coordination.
• Collaborate with product, brand, digital, regional, and operations marketing teams.
• Lead market research initiatives to generate industry insights and strengthen thought leadership.

Skills

Demand generation

B2B marketing

Multi-channel campaigns

Cross-functional collaboration

Education

Bachelor's degree in business/marketing

Tools

Marketo

Salesforce

ABM tools

Ad tech

Video platforms

Job description

About Us:

At Seequent, we help organisations to understand the underground, giving the confidence to make better decisions faster.
We build world-leading technology that is at the forefront of Earth sciences, transforming the way our customers work. Every day we help them develop critical mineral resources more sustainably, design and build better infrastructure, source renewable energy, and reduce their impact on the environment.
We operate in 145+ countries while proudly maintaining headquarters in New Zealand.

The Position

Reporting to Senior Marketing Manager, Civil, this role is responsible for developing and executing segment-focused marketing strategies that support pipeline growth, solution positioning, customer engagement, and sales enablement across global markets.

In this role, you will have the opportunity to:

• Work with Segment Marketing and product experts to design go-to-market plans and marketing campaigns.

• Establish, maintain, and refine scalable marketing processes and best practices.

• Support marketing objectives, KPIs, reporting, and performance-based spend allocation.

• Deliver multi-channel campaigns across the customer journey from awareness to adoption.

• Implement go-to-market plans aligned to commercial objectives and marketing best practice.

• Assess campaign performance and recommend optimizations to support revenue targets.

• Lead campaign management, stakeholder communications, and workflow coordination.

• Collaborate with product, brand, digital, regional, and operations marketing teams.

• Lead market research initiatives to generate industry insights and strengthen thought leadership.

To be successful in this role, you should have:

• 5+ years of demand generation experience in B2B software or services.

• Bachelor's degree in business, marketing, or a related discipline.

• Experience designing and executing multi-channel B2B technology marketing campaigns with strong growth outcomes.

• Ability to work effectively across global teams, cultures, and time zones.

• Experience balancing strategic planning with hands‑on program execution.

• Strong partnership skills with sales organizations and customer-focused teams.

• Advanced experience with marketing technologies such as Marketo, Salesforce, ABM tools, ad tech, and video marketing platforms.

• Highly analytical with the ability to measure and optimize program effectiveness.

• Experience in digital marketing disciplines including PPC, SEO, content marketing, and organic social media.

Additional Information

This is an office-based position located in Vancouver, BC, requiring a minimum of three days per week in the office. There may be a requirement, from time to time, to travel and attend meetings outside of standard work hours in order to connect with colleagues in different time zones.

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Our Commitment to Equity, Diversity, and Inclusion

At Seequent, we champion the uniqueness of each individual. Our commitment to inclusiveness, equity, and accessibility is fundamental to who we are. If you require accommodation during our recruitment process, please let our Talent Acquisition team know. We are here to ensure a fair opportunity for all.
Research underscores that some individuals, especially women and underrepresented groups, may hesitate to apply for roles if they don’t meet every requirement. Please don't count yourself out if you don't tick every box. We are committed to hiring a diverse team and encourage individuals of all background and abilities to apply. Thank you for considering us as your potential employer; we're excited to see what you can bring to our team!

Benefits of being a Seequenteer and why you'll love being on our team.

We aspire to be pioneers of positive change in the way organisations work with the underground. We work collaboratively, stay curious, make change happen and have a global impact. We bring our authentic selves to work and are enthusiastic about what we do. Plus, you can expect great benefits; these benefits are unique to each location Seequent resides in. Please ask your Talent Acquisition Specialist.
For more information about everything Seequent, please visit Seequent.com.

Equal Opportunity Employer:

Seequent (Bentley) is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.

Seequent (Bentley) Policy on EEO, Aff... Non-Discrimination
Seequent (Bentley) participates in e-Verify / Seequent (Bentley) participate in e-Verify / Right to Work Notice

Request an Accommodation:

As an Equal Opportunity Employer, Seequent is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by sending us an email at [e-mail].