Marketing Specialist

Score Media and Gaming; Toronto; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading gaming company in Toronto is looking for a Marketing Specialist to support marketing strategies for casino products. The ideal candidate has a Bachelor's degree in Marketing and 1-3 years of relevant experience. Responsibilities include developing marketing campaigns, conducting market research, and analyzing performance. Enjoy a competitive compensation and benefits package in a dynamic work environment.

Benefits

Competitive compensation package

Comprehensive benefits package

Education and conference reimbursements

Qualifications

• 1-3 years of experience in marketing, preferably in online gaming or casino industry.
• Strong analytical skills with the ability to interpret data.
• Excellent written and verbal communication skills.

Responsibilities

• Assist in the development and implementation of marketing campaigns.
• Conduct market research and analyze customer insights.
• Monitor and report on campaign performance.

Skills

Digital Marketing

Google Analytics

Email Marketing

CRM platforms

Social Media Management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce

HubSpot

MailChimp

Job description

PENN Entertainment Inc. is North America's leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting, and entertainment content, we deliver the experiences people want, how and where they want them.

We're always on the lookout for passionate individuals who are eager to create and deliver cutting-edge online gaming and sports media products. Whether through ESPN BET, Hollywood Casino, theScore Bet Sportsbook & Casino, or theScore media app, we're excited to push the boundaries of what's possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN's omnichannel gaming and entertainment strategy.

Joining PENN Entertainment's digital team means working on these innovative platforms through theScore and PENN Interactive. You'll also be part of a company that genuinely cares about your career growth, supporting you as you expand your skills and explore new opportunities.

With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you're ready to challenge conventions in gaming, media, and entertainment, we want to hear from you.

About the Role

We are seeking a highly motivated and detail-oriented Marketing Specialist to support our Marketing Managers in executing marketing strategies and initiatives. The Marketing Specialist will play a key role in driving brand awareness, customer engagement, and revenue growth for our casino products. This is an exciting opportunity to contribute to a dynamic and fast-paced marketing team within the online gaming industry.

About the Work

• Assist in the development and implementation of marketing campaigns and initiatives for casino products
• Conduct market research and analyze customer insights to identify trends, opportunities, and target audience preferences
• Support the creation of marketing materials, including promotional content, emails, social media posts, and landing pages
• Collaborate with cross-functional teams, including third-party suppliers, design, and content, to ensure cohesive and effective marketing communications
• Monitor and report on campaign performance, tracking key metrics and providing actionable recommendations for optimization
• Assist in organizing and executing promotional events, contests, and partnerships to drive customer engagement and acquisition
• Conduct competitor analysis to stay informed about industry trends and identify areas for differentiation and improvement
• Support the management of marketing budgets, tracking expenses, and ensuring cost-effective campaign execution
• Stay up-to-date with industry best practices and emerging trends in digital marketing and online gaming

About You

• Bachelor's degree in Marketing, Business, or a related field; 1-3 years of experience in marketing, preferably in the online gaming or casino industry
• Solid understanding of digital marketing channels and tactics, including email marketing, social media, and content marketing
• Proficient in marketing tools and platforms such as Google Analytics, email marketing software, and social media management tools
• Experience working with CRM platforms (such as Salesforce, HubSpot, or similar) to support customer segmentation, lifecycle campaigns, and reporting
• Strong analytical skills with the ability to interpret data and translate metrics into actionable insights
• Excellent written and verbal communication skills
• Detail-oriented with strong organizational and time management skills
• Ability to work independently and collaboratively in a fast-paced environment
• Passion for the online gaming industry and a customer-centric mindset

What We Offer

• Competitive compensation package
• Comprehensive benefits package
• Fun, relaxed work environment
• Education and conference reimbursements

LI-HYBRID

Candidates residing in Ontario requiring special accommodations can email us.

TheScore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.

Required Experience: Unclear Seniority

Key Skills

Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management

Employment Type: Full Time

Experience: 1-3 years

Vacancy: 1