Marketing Specialist

Wireless DNA Inc.; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

Wireless DNA Inc. is seeking a Marketing Specialist – Airports to support marketing initiatives across all airport locations, ensuring brand presence, clear communications, and timely campaigns, promotions, and events.

You will work with internal teams, airport partners, and external stakeholders to manage social media, digital screens, messaging campaigns, collateral, store visibility, and airport newsletters.

Qualifications

• 3–5 years of experience in marketing coordination, retail marketing, or communications.
• Strong organizational and project-coordination skills, with the ability to manage multiple priorities.
• Comfortable managing digital content, messaging platforms, and promotional materials.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced, deadline-driven environment.

Responsibilities

• Social Media Management (All Airports): Maintain and update airport-specific social media pages in line with brand standards; schedule and publish content; ensure accuracy and consistency across platforms.
• Digital Screen Content Management: Define, refresh, and manage digital screen content; coordinate deployment; align content with sales and campaign objectives with internal teams.
• Internal & External Messaging Campaigns: Manage WhatsApp group communications with clear guidelines; execute targeted email/messaging campaigns for specific audiences; reflect brand voice and priorities.
• Flyers & Promotional Collateral: Develop and customize flyers and promotional materials for individual airport companies and partners; coordinate production and distribution timelines; ensure collateral is relevant and compliant.
• Store Presence & Visibility: Support in-store promotional setups; ensure store presence aligns with campaigns and events; partner with operations to execute marketing effectively.
• Event Support & Activation: Coordinate event materials and giveaways; support logistics for airport and partner events; ensure consistent brand representation.
• RPP Campaign Execution (Dynamics): Launch and manage RPP campaigns through Microsoft Dynamics; track execution and updates; coordinate with sales and operations for rollout.
• Airport Newsletter Management: Compile and manage content for airport newsletters; ensure consistency in messaging and distribution; meet submission deadlines.

Skills

Marketing coordination

Retail marketing

Communications

Tools

Microsoft Dynamics

Job description

The Marketing Specialist – Airports supports and executes marketing initiatives across all airport locations, ensuring a strong brand presence, effective communication, and seamless delivery of campaigns, promotions, and events. Working closely with internal teams, airport partners, and external stakeholders, this role delivers consistent, timely, and impactful marketing support in a dynamic airport retail environment.

Key Responsibilities

Social Media Management (All Airports)

• Maintain and update airport-specific social media pages in line with brand standards.
• Schedule and publish content that supports promotions, events, and airport initiatives.
• Ensure accuracy, relevance, and consistency across all platforms.

Digital Screen Content Management

• Define, refresh, and manage digital screen content based on active promotions and priorities.
• Coordinate deployment and ensure timely updates across all airport locations.
• Align content with sales and campaign objectives in partnership with internal teams.

Internal & External Messaging Campaigns

• Manage WhatsApp group communications with clear purpose, guidelines, and consistency.
• Execute targeted email and messaging campaigns for specific audiences, partners, and stakeholders.
• Ensure all messaging reflects WDNA’s brand voice and business priorities.

Flyers & Promotional Collateral

• Develop and customize flyers and promotional materials for individual airport companies and partners.
• Coordinate production and distribution timelines.
• Ensure collateral is relevant, compliant, and tailored to each target group.

Store Presence & Visibility

• Support in-store promotional setups and branded initiatives.
• Ensure store presence aligns with ongoing campaigns, promotions, and airport events.
• Partner with operations teams to execute in-store marketing effectively.

Event Support & Activation

• Coordinate event materials, promotional items, and giveaways.
• Support logistics and readiness for airport and partner events.
• Ensure consistent brand representation during activations.

RPP Campaign Execution (Dynamics)

• Launch and manage RPP campaigns through Microsoft Dynamics.
• Track execution and updates, ensuring alignment with sales objectives.
• Coordinate with sales and operations teams for an effective rollout.

Airport Newsletter Management

• Compile, coordinate, and manage content for airport newsletters.
• Ensure consistency in messaging, timelines, approvals, and distribution.
• Work with airport stakeholders to meet submission deadlines.

Qualifications & Experience

Required

• 3–5 years of experience in marketing coordination, retail marketing, or communications.
• Strong organizational and project-coordination skills, with the ability to manage multiple priorities.
• Comfortable managing digital content, messaging platforms, and promotional materials.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced, deadline-driven environment.

Preferred

• Experience supporting multiple locations or stakeholders (airports, retail, or franchises).
• Experience with CRM or campaign tools (Microsoft Dynamics preferred).
• Familiarity with the wireless, telecom, or travel-retail industry.

What We Offer

• A high-impact role within a growing, market-leading Canadian organization.
• Exposure to a national network of airport and retail locations and partners.
• A collaborative, people-first culture that recognizes initiative and results.

Accommodation & Inclusion

Wireless DNA Inc. is an equal-opportunity employer committed to building a diverse and inclusive workplace. We welcome applications from all qualified candidates. Accommodations are available on request for candidates taking part in all aspects of the selection process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code.