Marketing Specialist

Del Condominium Rentals; Toronto; Hybrid; CAD 65,000 - 75,000; Full time

Job summary

A leading property management company in Toronto is seeking a Marketing Specialist to drive brand awareness and lead generation. The role involves managing marketing initiatives, creating engaging content, and optimizing campaigns for both B2C and B2B audiences. Ideal candidates will have digital marketing experience and strong graphic design skills, contributing to overall business growth. This full-time position offers a salary of $65,000 – $75,000 annually.

Benefits

Diverse benefits and perks

Equity and inclusion initiatives

Qualifications

• Minimum 3 years' experience in a Marketing role, specifically digital marketing.
• Experience in the real estate industry is an asset.
• Strong data analytics and reporting capabilities.

Responsibilities

• Increase visibility and reputation of DCRI’s rental properties.
• Develop and implement strategies to attract potential tenants.
• Monitor and manage online reviews and testimonials.

Skills

Digital marketing

Content creation

Data analytics

Graphic design

SEO

Education

Post-secondary degree in Marketing

Tools

Adobe Photoshop

HubSpot

Mailchimp

WordPress

Job description

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Join Tridel : Building Communities, Growing Careers

Come Build Your Future with Us

Although our brand is well known, our strength comes from the talented individuals who make up our company. Our employees are passionate and driven and work collectively to develop some of the largest and most complex projects within the Greater Toronto Area.

We recognize our employees are the key to our success and we invest in creating a strong corporate culture that promotes :

• A diverse and robust suite of benefits and perks,
• Social and sustainable impact within our company and in the communities we build, and much more.

As a Tridel employee, you are contributing to our purpose, standard of excellence, and building homes for people today and the generations of tomorrow.

Who We Are

Del Condominium Rentals (DCRI), a division of The Tridel Group of Companies, is the largest and most recognized rental property management provider in the Greater Toronto Area. Del Condominium is the leading GTA-based property management company providing services and expertise to owners / investors of condominium residences and their tenants. At DCRI, we offer peace of mind to homeowners through our reliable rental management solutions including leasing, tenant services, accounting, and maintenance & repair. We pride ourselves on quick problem resolution and maximizing homeowner revenues.

Position : Marketing Specialist

Job Type : Full-Time

Reports to : Manager, Business Development & Leasing

Location : North York, ON – Hybrid

The Role

Reporting to the Manager, Business Development & Leasing, the Marketing Specialist is responsible for managing and executing DCRI’s marketing initiatives with a focus on driving brand awareness, lead generation, and business growth. This role involves close collaboration with all departments, including Sales, Client Experience, and Operations to ensure marketing strategies are aligned with organizational goals and support both internal and external stakeholders.

The Marketing Specialist will lead the creation and execution of promotional campaigns, develop engaging content across platforms, monitor performance analytics, and manage marketing budgets to ensure cost-effective execution. With a dual focus on B2C and B2B audiences, the role plays a critical part in attracting qualified tenants and property owners, enhancing DCRI’s market presence, and contributing to the company’s overall success.

What You’ll Be Doing

Brand Awareness : Increase the visibility and reputation of DCRI’s rental properties through various marketing channels, both print and digital.

Lead Generation : Develop and implement strategies to attract potential tenants and property owners, including digital marketing campaigns, social media outreach, SEO, and paid advertising.

Content Marketing : Create engaging and informative content, including blog posts, videos, virtual tours, and testimonials.

Targeted Advertising : Use data-driven marketing techniques to target specific demographics and geographies.

Partnerships and Referrals : Establish partnerships with local businesses, relocation services, and real estate agents.

Conversion Optimization : Improve the tenant application and onboarding process to increase conversion rates.

Market Research : Conduct regular market research to understand tenant and property owner needs, preferences, and trends.

Customer Relationship Management (CRM) : Use CRM tools to manage and nurture leads, ensuring timely follow-up and personalized communication.

Reputation Management : Monitor and manage online reviews and testimonials to maintain a positive reputation among tenants and property owners.

Graphic Design : Design visuals for campaigns, print materials, and proposals to support B2B initiatives.

Who You Are

A minimum of 3 years’ experience in a Marketing role, specifically digital marketing.

Experience in the real estate industry is considered an asset.

Post-secondary degree or certification in a relevant discipline such as Marketing, Communications, Design, or Digital Marketing, or equivalent experience.

Expert interpersonal, organizational, communication, and leadership skills.

Proven track record of developing effective visual and written marketing campaigns, fully aligned with the brand, that generate consistent and measurable results.

Proficiency in CRM for workflow applications and project management tools.

High degree of proficiency with graphic design programs (e.g., Adobe Photoshop, Illustrator, InDesign, and Canva).

Proficiency in MS Office, HTML, SEO, CMS, and WordPress.

Extensive working knowledge of different social media and marketing platforms, and how to generate engagement and ROI.

Familiarity with tools like HubSpot, or Mailchimp for automating email campaigns, lead nurturing, and customer journeys.

Strong data analytics and reporting capabilities, with the ability to identify opportunities to strengthen performance based on data.

Orientation towards teamwork, collaboration, and delivering exceptional marketing services to internal customers.

Nice to Have

Video Production & Editing : Ability to create and edit short-form videos for social media, and promotional content using tools like Adobe Premiere Pro or CapCut.

UX / UI Fundamentals : Understanding of user experience and interface design principles to collaborate effectively on website and landing page optimization.

Copywriting & Storytelling : Strong writing skills for crafting compelling ad copy, landing pages, and brand narratives that resonate with both B2B and B2C audiences.

Experience with Budget Management : Ability to plan, track, and optimize marketing spend to maximize ROI and stay within allocated budgets.

The salary range for this role is $65,000 – $75,000 annually, based on experience and qualifications.

Supporting Inclusion & Belonging

Tridel is committed to having a workforce that reflects the communities where we build, where everyone feels they belong, is physically and psychologically safe, and can reach their full potential. We embrace diversity while reinforcing equity and inclusion and are committed to building a team with a range of experiences and skills. As an equal opportunity employer, we encourage all qualified individuals to apply, including those who self-identify as Indigenous in Canada (First Nations, Métis, Inuit), are from racialized communities, and persons with disabilities. We remain committed to a barrier-free recruitment and selection process and will provide accommodation upon request. If you require accommodation at any stage of the recruitment process, please email your request to [e-mail]. All information received will be handled in strict confidence.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

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