Marketing Specialist

Speedo; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading brand in activewear, Speedo is seeking a Senior Planner to drive marketing strategies and elevate brand presence. This hybrid role involves collaborating with teams to implement innovative marketing initiatives. Ideal candidates should possess a passion for sports and a proven track record in consumer product marketing.

Qualifications

• 3+ years’ experience in marketing consumer products.
• Experience in executing innovative consumer experiences.
• Ability to work autonomously and collaboratively.

Responsibilities

• Lead and execute Speedo brand marketing strategies.
• Deliver and manage marketing campaigns across various channels.
• Develop and maintain effective relationships with internal and external partners.

Skills

Communication

Team Collaboration

Negotiation

Job description

Senior Planner - Canada, Ontario, Toronto (Liberty Village Area)

This role follows a hybrid work schedule, with in-office days on Tuesday, Wednesday, and Thursday at our Toronto, Canada location, and remote work on Monday and Friday.

We are Pentland Brands, a global family business bringing some of the most loved active and footwear brands to millions of people around the world.

We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre & ellesse and we’re the UK licensee for Kickers and have a joint venture partnership for Lacoste footwear. Our products are available in over 190 countries and are sold either directly by Group companies or are represented by licensees and distributors.

All our brands have their own unique identities and every one of them is powered by Pentland. We have more than 1,200 employees worldwide and we’re always on the lookout for talented, enthusiastic people to help shape our future.

We celebrate differences and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do.

At Pentland, we’re guided by four principles, we use these to make sure we’re not only doing a great job, but we’re doing it in the right way:

• Success is a team game
• With clarity and courage
• Better as standard
• In good conscience
• We believe in building brands for the world to love, generation after generation. Your potential is our potential and together we can build and grow brands that last.

KEY PURPOSE:

The ideal candidate for this Marketing Specialist role will lead the development and execution of the integrated marketing plans, and marketing mix, to grow the Speedo brand and market share. The Marketing Specialist will also evolve in this role and eventually help to grow other Pentland Brands in the Canada region. The ideal candidate will mix their obvious passion for sport and culture, with their proven ability to lead a cross-functional marketing efforts in region to elevate and extend the Speedo brand with athletes, teams, influencers, media, and retailers; create demand for multiple product launches and product lines; and drive growth and engagement within Speedo brand communities across all relevant consumer touchpoints.

PRIMARY RESPONSIBILITIES:

• Lead, develop and execute implementation of Speedo brand marketing strategies and integrated seasonal marketing plans for key marketing initiatives and for all assigned product launches.
• Lead an on-going integrated marketing process to ensure timely delivery of all campaign assets and consumer activations and guide the development of innovative marketing strategies.
• Deliver tactics to enhance and expand Brand across all marketing functions including PR, social media, Paid Media, Ambassador programs, Event Marketing, Retail/Wholesale Visual Merchandising, to reach, engage and inspire our target consumers more effectively.
• Develop and deliver marketing briefs to internal/external creative teams, agency partners, and freelancers to inspire and guide creative development.
• Manage team sponsorships and help grow sales through investing in these relationships and initiatives.
• Collaborate with internal partners (including sports marketing, social media & creative teams) and external partners (including athlete management) to develop and execute both brand concepts that amplify the visibility of Speedo athletes and product innovation while growing the Speedo brand.
• Stakeholders -- Maintain effective working relationships with internal partners across marketing, product, sales, ops and finance, and external marketing agencies & resources as needed.
• Partner well with Speedo International Brand Marketing team leads to ensure Speedo Canada GTM tactics align with global strategies.
• Consumer Trends – build relationships with key consumer groups and work closely with internal thought-leaders and external networks to identify influencers and stay current on market trends.
• Customize trackers and work back schedules to manage individual projects.
• Understand the unique requirements for in-store merchandising execution across key strategic partners and retail accounts (set dates, execution capability, security requirements, branding restrictions/guidelines, etc.)
• Knowledge of building, negotiating, evaluating contracts. Demonstrating attention to detail and diligent to expectations required.

QUALIFICATIONS & EXPERIENCE:

• 3+ years’ experience marketing consumer products.
• Knowledge of a variety of marketing functions.
• Passion for creating and executing innovative consumer experiences in retail store environments.
• Written and verbal communication skills, including but not limited to presenting in front of groups and building relationships in to gain an understanding of customer’s needs.
• Demonstrates working knowledge of retailers and their business models. Responsible for partner marketing interface and ongoing marketing relationship.
• Ability to work autonomously.

Speedo and Pentland Brands are an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, we have a strong corporate commitment to inclusion, diversity and to ensuring that all current and future associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, applicants are asked not to disclose salary history information.