Marketing Specialist

AltaML; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

AltaML, a leader in applied AI solutions, is seeking a Creative Marketing Specialist for its Toronto office. This hands-on role requires experience in content creation and social media management to elevate the company's presence. You will collaborate across teams to drive engagement through compelling content and strategic marketing initiatives, contributing to our growth in a vibrant work environment focused on innovation and impact.

Benefits

Uncapped Vacation

Competitive Benefits

Hybrid Work Environment

Work with PhD and Master Level Colleagues

Qualifications

• 3+ years of B2B tech marketing experience in a fast-paced environment.
• Strong writing skills to create compelling marketing content.
• Experience in managing organic social media channels.

Responsibilities

• Strategize, manage, and create marketing content to ensure consistent brand messaging.
• Perform website updates and enhance online visibility through SEO tasks.
• Plan and coordinate logistical aspects for strategic events.

Skills

Content Creation

Digital Marketing

Graphic Design

SEO

Social Media Management

Project Management

Communication

Education

Post-secondary education in marketing, communications, or business

Tools

Figma

Canva

Adobe Creative Suite

WordPress

HubSpot

Job description

About Us

At AltaML, we’re not just another AI company; we’re pioneers in vertical AI. We dive deep into specific industries, building and deploying highly tailored AI solutions that solve complex challenges and drive real impact. We elevate human potential with applied AI through our comprehensive services, rapid development using reusable IP, and innovative products from our Venture Studio.

We’re a company like no other - we believe in making small bets, failing fast, and being better together. We are looking for creative problem-solvers who obsess about the client to find wins across different industries and push the boundaries of what’s possible with AI.

We don’t hire for fit; we hire to add. We’re looking for people who embody our core values of being: Agile, Gritty, Humble, and Happy. If you’re passionate about AI/ML, thrive in a dynamic environment, and want to work with a diverse team of wickedly smart people, we want to hear from you.

About the Role

Are you a well-rounded marketer who thrives in a fast-paced, high-impact environment? AltaML is looking for a creative, strategic, and driven Marketing Specialist to join our small-but-mighty Marketing and Communications (MarComm) team.

Reporting to the Director, MarComm, you’ll play a key role in shaping how we tell our story internally and externally. This is a hands-on role that spans the full spectrum of marketing and communications. From writing sharp, compelling content to supporting brand strategy and creative execution, you’ll help drive projects that elevate our presence and support business goals. You’ll collaborate across teams and bring both strategic thinking and creative execution to everything you do.

This role is about building on a strong foundation, amplifying our story, sharpening our positioning, and driving marketing that reflects the caliber of the work we’re doing as a leader in applied AI. It’s an opportunity to shape how AltaML shows up as we continue to grow and scale.

What You’ll Do:

• Content Creation and Asset Management: Strategize, manage, and create (draft, edit, format, and launch) marketing content (blog posts, website copy, social media posts, presentations, emails, internal and external communications, etc.), resulting in consistent brand messaging and a library of engaging assets
• Website and SEO Support: Perform routine website updates, content publishing, and basic SEO tasks to enhance online visibility and user experience
• Social Media Management: Plan, schedule, and publish organic social media content on key channels, monitor brand mentions, and engage with the online community
• Strategic Event Coordination: Handle logistical planning and coordination for strategic events, including speaker and material preparation, vendor management, and post-event process
• Graphic Design: Develop and adapt visual content, including basic graphics for social media, presentations, and digital ads, ensuring brand consistency and visual appeal
• External Contractor Liaison: Collaborate with external contractors on communications and design projects, ensuring project alignment, timely delivery, and adherence to brand guidelines
• Collaboration on Strategy: Work closely with the Director, MarComm, contributing to strategic discussions and helping to shape overall marketing direction.
• Other Tasks as Assigned: Perform other tasks and duties as assigned to support the MarComm team's objectives

What You Bring:

• Relevant Marketing Experience: 3+ years of B2B tech marketing experience in a fast-paced environment, with proven ability to execute a variety of marketing initiatives
• Education: A post-secondary education in marketing, communications, business, or a related field
• Strong Communication & Writing Skills: A strong writer with the ability to craft compelling and on-brand marketing content across multiple channels, including blogs, website copy, social media, and email
• Content & Digital Proficiency: Demonstrated experience in content creation (blogs, websites, social media, emails, presentations, whitepapers, eBooks, traditional print assets, etc.) and managing digital assets
• Social Media Acumen: Hands-on experience managing organic social media channels, scheduling content, and fostering community engagement
• Graphic Design Skills: Proficiency in graphic design tools (Figma, Canva, basic Adobe Creative Suite) for developing compelling visual content for various platforms
• Tech Savvy: Familiarity with AI productivity, marketing tools and software such as WordPress, HubSpot (or similar marketing automation/CRM), ChatGPT, Gemini, Claude, Perplexity, and GSuite
• Organizational & Project Management Skills: Excellent organizational abilities with a knack for managing multiple projects, coordinating events, and ensuring timely delivery
• Collaborative Spirit: A strong team player with excellent communication skills, comfortable working closely with various internal teams and external contractors
• Adaptability and Growth Mindset: A positive attitude, a growth mindset, and an openness to development within an agile team environment

Responsible AI (RAI)

AltaML employees, contractors, and associates must be trained and well-versed in the importance of Responsible AI and empowered to enact RAI principles by developing and deploying AI solutions. They should also be empowered to raise and escalate RAI concerns as required.

AltaML is responsible for elevating public discourse and awareness of AI through open, transparent communications with the broader public.

Equal Opportunities

AltaML is dedicated to fostering a safe, diverse, and inclusive workplace as an equal-opportunity employer. We welcome applications from qualified individuals of all backgrounds, encompassing ethnicity, religion, disability status, gender identity, sexual orientation, family status, age, nationality, and educational backgrounds. If you are invited for an interview and require accommodations during the interview process, please don’t hesitate to let us know.

AltaML acknowledges that its head office is located on Treaty 6 territory, and respects the histories, languages, and cultures of First Nations, Métis, Inuit, and all First Peoples of Canada, whose presence continues to enrich our vibrant community.

We Look for A-Players Who:

- Express our core values

- Are hungry for knowledge

- Want to learn new skills

- Are respectful

- Collaborate with others across the whole company

- Share knowledge with coworkers

- Educate and promote AI and ML concepts both internally and externally

- Have a high work ethic and are self-motivated

Our Perks:

Uncapped Vacation- For all full time, permanent employees. Seriously, take the time you need - when you need it.

Make an Impact- Witness the impact your work contribution has on the success of our company.

Working with PhD and Master Level Colleagues- Endless conversations around the latest in Machine Learning and Applied AI.

Competitive Benefits- For all full time, permanent employees.

Office as a Resource- Hybrid work environment with state-of-the-art office spaces that ignite collaboration.

Big Slack Energy- IYKYK.

Our Culture:

You will be working in a high-paced environment focused on creating unique ML solutions to problems across multiple industries to generate impactful value. You will be working at a company with employees who have multiple years of industrial and academic experience in data science, software engineering, product development, and machine learning fields.

You will be able to experience a collaborative company culture, which means we believe in working hard, getting the job done, and enjoying the group social on Fridays. You’ll also get flexibility in where you work, what hours you work, how much vacation you take, and what you wear. We expect hard work but respect work/life balance.

Core Values:

At AltaML, we are driven by our core values. We believe that by embodying these values in everything we do, we will exceed our customer’s expectations while creating a positive and empowering work environment for our team members. We are dedicated to living our values and strive to make them the foundation for our success.

Gritty -We are entrepreneurial, determined, and resilient, pushing through challenges to achieve our goals.

Agile -We make decisions based on “little bets” creating a safe space to take risks. We embrace an interactive process, allowing ideas to fail quickly or be scaled iteratively. Together, we continuously refine and improve our approach to reach the desired outcome.

Humble -We listen to data, embrace new ideas, admit limitations and take ownership to solve problems. We constantly push ourselves to improve and excel.

Happy -We ignite passion and purpose by fostering a dynamic work environment. We encourage tap dancing to work, common sense over rules, empowering team members to find joy in their contributions, and being your authentic self.