Marketing Specialist

theScore; Toronto; Remote; CAD 55,000 - 75,000; Full time

Job summary

theScore, part of PENN Entertainment, is seeking a motivated Marketing Specialist to join their digital team. The role focuses on executing marketing strategies for casino products, driving brand awareness and customer engagement. Ideal candidates will have a degree in Marketing, experience in the online gaming industry, and solid analytical skills. The position offers a dynamic work environment with opportunities for career growth and is part of a company committed to your development.

Benefits

Competitive compensation package

Fun, relaxed work environment

Education and conference reimbursements

Qualifications

• 1-3 years of experience in marketing, preferably in the online gaming or casino industry.
• Solid understanding of digital marketing channels and tactics, including email marketing, social media, and content marketing.
• Proficient in marketing tools and platforms such as Google Analytics, email marketing software, and social media management tools.
• Strong analytical skills with the ability to interpret data and translate metrics into actionable insights.
• Detail-oriented with strong organizational and time management skills.

Responsibilities

• Assist in the development and implementation of marketing campaigns and initiatives for casino products.
• Conduct market research and analyze customer insights to identify trends, opportunities, and target audience preferences.
• Support the creation of marketing materials including promotional content, emails, social media posts, and landing pages.
• Collaborate with cross-functional teams to ensure cohesive and effective marketing communications.
• Monitor and report on campaign performance, tracking key metrics and providing actionable recommendations for optimization.

Skills

Digital marketing channels

Marketing tools and platforms

Analytical skills

Written and verbal communication

Education

Bachelor’s degree in Marketing or Business

Tools

Google Analytics

CRM platforms

Job description

PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.

We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through ESPN BET , Hollywood Casino, theScore Bet Sportsbook & Casino , or theScore media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.

When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.

With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.

About the Role

We’re seeking a highly motivated and detail-oriented Marketing Specialist to support ourMarketing Managers in executing marketing strategies and initiatives. The MarketingSpecialist will play a key role in driving brand awareness, customer engagement, andrevenue growth for our casino products. This is an exciting opportunity to contribute to adynamic and fast-paced marketing team within the online gaming industry.

About the Work

• Assist in the development and implementation of marketing campaigns and initiatives for casino products
• Conduct market research and analyze customer insights to identify trends, opportunities, and target audience preferences
• Support the creation of marketing materials including promotional content, emails, social media posts, and landing pages
• Collaborate with cross-functional teams including 3rd party suppliers, design, and content to ensure cohesive and effective marketing communications
• Monitor and report on campaign performance, tracking key metrics and providing actionable recommendations for optimization
• Assist in organizing and executing promotional events, contests, and partnerships to drive customer engagement and acquisition
• Conduct competitor analysis to stay informed about industry trends and identify areas for differentiation and improvement
• Support the management of marketing budgets, tracking expenses and ensuring cost-effective campaign execution
• Stay up to date with industry best practices and emerging trends in digital marketing and online gaming

About You

• Bachelor’s degree in Marketing, Business, or a related field 1–3 years of experience in marketing, preferably in the online gaming or casino industry
• Solid understanding of digital marketing channels and tactics, including email marketing, social media, and content marketing
• Proficient in marketing tools and platforms such as Google Analytics, email marketing software, and social media management tools
• Experience working with CRM platforms (such as Salesforce, HubSpot, or similar) to support customer segmentation, lifecycle campaigns, and reporting
• Strong analytical skills with the ability to interpret data and translate metrics into actionable insights
• Excellent written and verbal communication skills
• Detail-oriented with strong organizational and time management skills
• Ability to work independently and collaboratively in a fast-paced environment
• Passion for the online gaming industry and a customer-centric mindset

What We Offer

• Competitive compensation package.
• Fun, relaxed work environment.
• Education and conference reimbursements.

#LI-REMOTE

theScore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.

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