Marketing Specialist

ARAG Canada; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading company in legal expense insurance is seeking a Marketing Specialist to execute and support integrated marketing initiatives. This role emphasizes strategic marketing, content creation, and digital engagement efforts while allowing for remote work flexibility. Candidates should possess strong communication skills, relevant education, and 3-5 years of marketing experience.

Benefits

Competitive Base Salary including annual bonus plan

Generous Employer Paid Benefits Plan, including RSP matching & Fitness Credit

Qualifications

• 3-5 years of progressive marketing experience, preferred in regulated industry.
• Exceptional communication skills, solid writing/editing for all content forms.
• Confidence to manage requests independently with minimal supervision.

Responsibilities

• Develop and execute integrated marketing plans across various channels.
• Track, analyze, and report on marketing campaign performance and KPIs.
• Design and produce marketing collateral, sales tools, and educational materials.

Skills

Communication

Analytical mindset

Content creation

Digital marketing execution

SEO strategies

Creative thinking

Collaboration

Education

Post-secondary education in Marketing, Communications, Journalism, Business

Tools

Adobe InDesign

Google Analytics

CRM platforms

Email marketing systems

Meta Ads Manager

Job description

Marketing Specialist

Reporting to the Communications, Marketing and Public Relations Manager, the Marketing Specialist will play a key role in supporting and executing integrated marketing initiatives that promote awareness of legal expense insurance. This role is ideal for a marketing professional who is eager to take ownership of product knowledge, support strategic initiatives, and contribute to both the execution and evolution of integrated marketing efforts.

What will you do?

• Develop a deep understanding of our product offerings and ensure messaging is accurate, impactful, and aligned across all channels.
• Assist in the development and execution of marketing plans and campaigns, spanning print, digital, events, and public relations.
• Lead or support the development of high-quality proposals, presentations, and business development materials.
• Design and produce marketing collateral, sales tools, and educational materials that reflect brand standards and resonate with target audiences.
• Manage SEO strategies and support broader digital engagement efforts including email and social campaigns.
• Track, analyze, and report on marketing campaign performance and KPIs using tools such as Google Analytics, CRM dashboards, and internal reporting systems.
• Coordinate with vendors, internal teams, and external partners to ensure timely execution of campaigns and events.
• Support the planning and promotion of webinars and training programs.
• Serve as a proactive contributor to the Marketing team, taking initiative on assigned projects and offering solutions.

About You:

• Post-secondary education in Marketing, Communications, Journalism, Business, or a related field.
• 3–5 years of progressive marketing experience, preferred but not required in insurance, financial services, or a regulated industry.
• Exceptional communication skills, both written and verbal, with a keen eye for detail and tone; solid writing/editing skills for short- and long-form content, ideally in both English and French.
• Demonstrated experience in campaign development, content creation, and digital marketing execution.
• Experience collaborating with internal stakeholders (e.g. sales, product, legal).
• Confidence to manage requests independently without frequent direction.
• Ability to apply brand guidelines consistently.
• Excellent proficiency with design tools:
• Adobe InDesign is a must
• Illustrator, Photoshop, and Premiere Pro; preferred but not required
• Proficiency with CRM platforms, email marketing systems, and web content management.
• Strong analytical mindset with experience using tools such as Google Analytics, Meta Ads Manager, and CRM dashboards to inform marketing strategy.
• Adept at managing multiple priorities, meeting deadlines, and delivering high-quality results with minimal supervision.
• Creative thinker with an eye for design and a passion for innovation in marketing.
• Collaborative, team-oriented, and comfortable working in a fast-paced, evolving environment.

We Offer:

• Competitive Base Salary including annual bonus plan
• Generous Employer Paid Benefits Plan, including RSP matching & Fitness Credit
• Location is a combination of remote work from home and from our head office in the heart of Toronto’s Financial District

For more information about ARAG Canada please visit: www.arag.ca/en/

We are an Equal Opportunity Employer

ARAG Legal Solutions Inc., are proud to be an equal opportunity workplace and employer. We are committed to equal employment opportunity regardless ofcitizenship, race, place of origin, ethnic origin, colour, ancestry, disability, age, creed, sex/pregnancy, family status, marital status, sexual orientation, gender identity, gender expression, receipt of public assistance (in housing) and record of offences (in employment) as outlined by the Ontario Human Rights Code.

ARAG Services Corporation is committed to providing employment in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Any assessments and selection materials or processes used during the recruitment process will be available in an accessible format to applicants with disabilities, upon request. If contacted for an interview, please advise the Human Resources Manager if you require disability-related accommodation.