Marketing Specialist

Natural Factors; Toronto; On-site; CAD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Marketing Specialist to lead marketing initiatives across various channels. This role is pivotal in orchestrating campaigns, managing the marketing calendar, and ensuring cohesive brand messaging. The ideal candidate will have a strong background in brand and media marketing, along with excellent project management and communication skills. Join a team that values collaboration and creativity, where your contributions will help shape the customer experience and drive business growth. If you thrive in a fast-paced environment and are passionate about marketing, this opportunity is for you.

Qualifications

• 2+ years of experience in brand or media marketing, preferably in retail or eCommerce.
• Strong organizational skills and ability to manage multiple projects simultaneously.

Responsibilities

• Own and manage the marketing calendar for campaigns and promotions.
• Oversee content planning for in-store and digital marketing assets.
• Support execution of media campaigns and manage asset briefings.

Skills

Brand Marketing

Media Marketing

Project Management

Cross-Functional Collaboration

Content Creation

Communication Skills

Attention to Detail

Critical Thinking

Education

Bachelor's Degree in Marketing or Related Field

Job description

Founded in 2006, Joe Fresh is a leading source for modern style and accessible design, offering comprehensive lifestyle collections for men, women and children. Joe Fresh delivers quality and compelling value in categories spanning in apparel, accessories, and footwear. Joe Fresh collections are polished and sophisticated, with a focus on essential designs that appeal to a broad range of style-savvy consumers. With more than 350 Joe Fresh departments from coast to coast, the Joe Fresh network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness, and inclusivity. We are looking for innovative, hardworking, and collaborative team members for our Joe Fresh team. Join our team in our goal of helping Canadians Live Life Well.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Position Overview:

The Marketing Specialist is the driving force behind the comprehensive planning and execution of all marketing activities across our entire store network and online platforms. As the master planner, this role owns the full spectrum of marketing content, ensuring a seamless and cohesive execution of campaigns in a 360-degree manner. From coordinating the marketing calendar to overseeing content planning, media execution, and cross-channel integration, the Specialist will ensure that all marketing programs come to life—across in-store displays, digital assets, and eCommerce initiatives. They will be responsible for unifying brand messaging, aligning teams, and ensuring that marketing activities are executed flawlessly, on time, and on budget, ultimately delivering an integrated customer experience that drives brand awareness and business growth. A strong marketing acumen and critical thinking skills are essential for driving innovative ideas and solving challenges across channels to achieve marketing and business objectives.

Key Responsibilities:

• Marketing Calendar Ownership: Own and manage the marketing calendar, ensuring all campaigns, product deliveries, and promotions are planned and executed according to schedule. Coordinate with various teams to ensure alignment with marketing objectives and timelines.
• Content Planning & Ecomm Alignment: Oversee content planning for both in-store and digital marketing assets, ensuring consistency and alignment with business, marketing and category priorities.
• Campaign Support: Work with Sr Manager to brief and manage marketing campaigns end to end; support on execution of campaigns including photography and style out needs.
• Category Management: Serve as the primary point of contact for category teams, ensuring relevant products, promotions, and campaigns are consistently represented across all marketing channels. Build a strong rapport with category leads to ensure collaboration and partnership.
• Email Marketing Support: Provide input, approvals, and strategic support for email campaigns, ensuring that content aligns with broader marketing strategies and is executed accurately.
• Loyalty Program Support: Support the execution of PCO offers and promotions by managing content creation, briefing, and delivering assets to be used both in-store and online to drive customer engagement. This also includes planning PCO support across enterprise partners to amplify and boost awareness of PCO at Joe Fresh.
• Media Support: Support the execution of media campaigns, including providing asset briefings and ensuring alignment with marketing objectives. This includes managing campaigns for digital flyers such as Flipp and other media outlets.
• Asset Briefing & Execution: Oversee the creation, briefing, and delivery of marketing assets, ensuring they meet brand standards, are executed on time, and are aligned with overall marketing strategies.
• High-Level Coordinator/Intern Support: Provide high-level support to the Marketing Coordinator/Intern on managing samples. Also support any campaign asks, ensuring initiatives are well-supported and successfully delivered.

Qualifications:

• Experience: 2+ years of experience in brand or media marketing, preferably in retail or eCommerce environments, with a strong understanding of both in-store and digital marketing practices.
• Project Management Skills: Strong organizational skills and the ability to manage multiple projects and initiatives simultaneously, ensuring deadlines and quality standards are met.
• Cross-Functional Collaboration: Proven ability to collaborate across teams, including category management, eCommerce, media, creative, and sales teams, to ensure seamless execution of marketing programs.
• Strong Communication: Excellent verbal and written communication skills for collaborating with internal teams, external partners, and stakeholders. Comfortable with presenting materials and managing approvals from multiple stakeholders.
• Content Expertise: Experience in content creation, marketing asset management, and understanding how to align content with overall brand and marketing strategies.
• Attention to Detail: Strong attention to detail, ensuring that all marketing materials are executed to high standards and meet brand guidelines.
• Marketing Acumen: Strong understanding of marketing principles, trends, and consumer behavior, with the ability to translate this knowledge into actionable strategies that drive business growth.
• Critical Thinking: Ability to analyze complex situations, identify key issues, and develop creative solutions that align with business goals. Demonstrates strong problem-solving skills and a data-driven approach to decision-making.

How You’ll Succeed:

At Joe Fresh, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

Joe Fresh recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.