Marketing Specialist

FM 985 CKWR; Southwestern Ontario; On-site; CAD 45,000 - 65,000; Full time

Job summary

A local radio station is seeking a Marketing Specialist to join their sales team. This role focuses on prospecting new clients and growing existing relationships across the Waterloo Region. The ideal candidate has media sales experience, excellent communication skills, and a customer-centric approach. They will develop strategies to attract new business and ensure client satisfaction while achieving sales targets.

Qualifications

• Media sales experience preferred; radio advertising experience is an asset.
• Excellent written and verbal communication skills.
• A valid driver's license and access to a reliable automobile are required.

Responsibilities

• Meet and exceed sales targets by prospecting new business.
• Conduct client needs analyses to qualify new prospects.
• Develop revenue-generating strategies to attract clients.

Skills

Sales experience

Customer service

Communication skills

Problem-solving

Education

Education in Sales and Marketing

Tools

Office 365

CRM systems

Job description

Overview

FM 985 CKWR is on the search for a dynamicsalesand marketing professional to join our Waterloo RegionSalesTeam as a Marketing Specialist. A Sales Hunter with provensalessuccess and a record of consistently meeting and exceedingsalestargets through a customer-centric approach. Your primary task will be to prospect businesses across Waterloo Region developing new marketing opportunities. In addition, you will work with an existing list of valued advertisers to grow yoursalesrevenue.

To be successful you will:

• Meet and exceed quarterly and annualsalestargets by prospecting business and industry from across Waterloo Region and grow an existing base of clients
• Conduct Client Needs Analyses to qualify your new business prospects
• Develop creative and revenue-generating strategies to drivesalesand attract prospective clients
• Provide outstanding customer service to both new and existing clients bringing a consultative approach
• Negotiating campaign buys while ensuring mutually beneficial outcomes that align with client needs and company objectives
• Write and deliver professional and comprehensivesalespresentations
• Collaborate with our internal teams including Traffic, Production and Creative
• Manage your sales activity inside a CRM to efficiently track your success
• Balance multiple client accounts and priorities whilemanagingdeadlines effectively
• Network to foster new relationships and participate in ongoing marketing efforts

Requirements

• Mediasalesexperience preferred; radio advertising experience is an asset
• Education in Salesand Marketing with Office 365 experience
• Excellent written and Verbal communication skills
• Ability to problem solve, handle objections and think creatively
• A valid drivers’ licence and access to a reliable automobile are required
• Please send your resume and covering letter to [e-mail]