marketing specialist

Government of Canada - Western; Richmond; On-site; CAD 50,000 - 70,000; Full time

Job summary

The Government of Canada - Western is seeking a communication specialist to develop and evaluate communication strategies. The role involves creating reports, marketing materials, and various educational programs while ensuring effective communication with clients and the media. Candidates should possess a college education, 1-2 years of experience, and strong interpersonal skills.

Qualifications

• 1-2 years of experience in communication or related field.
• College diploma or equivalent.

Responsibilities

• Develop and evaluate communication strategies and programs.
• Prepare written materials and conduct surveys.
• Act as spokesperson and develop marketing strategies.

Skills

Attention to detail

Client focus

Efficient interpersonal skills

Initiative

Organized

Integrity

Education

College/CEGEP

Job description

Overview Languages

English

Education

• College/CEGEP

Experience

1 year to less than 2 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Work setting

• Business

Responsibilities Tasks

• Develop communication strategies
• Evaluate communication strategies and programs
• Prepare written material such as reports, briefs, website content
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Plan development projects
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Conduct comparative research on marketing strategies for industrial and commercial products
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Develop feasibility studies
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Write and edit press releases, newsletter and communications materials

Additional information Work conditions and physical capabilities

• Attention to detail

Personal suitability

• Client focus
• Efficient interpersonal skills
• Initiative
• Organized
• Integrity