marketing specialist

Government of Canada - Central; Ottawa; On-site; CAD 50,000 - 80,000; Full time

Job summary

The Government of Canada is seeking a dynamic communications professional to manage public relations efforts and develop strategic marketing initiatives. This role involves creating communication strategies, overseeing events, and managing a small team. Candidates should have a college diploma, demonstrated experience in marketing, and excellent communication skills. This is an on-site position in Ottawa with comprehensive benefits including health care and opportunities for professional development.

Benefits

Dental plan

Health care plan

Learning/training paid by employer

Qualifications

• Experience in marketing and sales is an asset.
• Strong public relations and communications skills required.
• Ability to work under pressure and meet tight deadlines.

Responsibilities

• Develop events for publicity and information purposes.
• Create and evaluate communication strategies.
• Prepare public written material and supervise staff.

Skills

Client focus

Excellent oral communication

Initiative

Team player

Attention to detail

Education

College/CEGEP

Tools

MS Word

Internet of things (IoT)

Database management

Google Drive

MailChimp

Shopify

WordPress

Social Media

Job description

Overview Languages

English

Education

• College/CEGEP

Experience

Experience an asset

On site

Work must be completed at the physical location. There is no option to work remotely.

Work setting

• Urban area
• Advertising, marketing and public relations agency
• Internet/Web services company
• Public relations or communications firm

Responsibilities Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Provide consultation on planning and starting of new businesses.
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Supervise professional and support staff and students
• Supervise staff
• Perform administrative tasks
• Plan development projects
• Recruit and hire staff
• Conduct comparative research on marketing strategies for industrial and commercial products
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Conduct analytical marketing studies
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Ensure appropriate business/commercial licenses are in place
• Develop and implement business plans
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials
• Consult with clients after sale to provide ongoing support
• Write and edit advertising copy
• Prepare proposals
• Prepare marketing plans
• Plan, develop and implement communication strategies
• Plan and direct advertising and marketing campaigns
• Manage contracts for advertising or marketing strategies
• Implement marketing activities
• Establish marketing programs
• Develop marketing plans
• Develop media strategies and public relations activities
• Develop promotional materials
• Assess business opportunities and develop strategies
• Identify and solicit potential clients
• Deliver sales presentations
• Work with on-line accounts and systems
• Monitor and evaluate
• Prepare reports and recommendations
• Oversee the preparation of written material for website content
• Implement and advertise promotional programs
• Identify potential markets
• Develop public relations and promotional programs
• Develop partnerships for the campaign
• Conduct program evaluations

Supervision

• 3-4 people

Experience and specialization Target audience

• General public

Specialized scoring or arranging

• Advertisements

Computer and technology knowledge

• Internet of things (IoT)
• MS Outlook
• MS Word
• Database management
• Google Drive
• LinkedIn
• MailChimp
• Shopify
• MAC
• WordPress
• Social Media

Functional expertise

• Public relations or communications

Type of experience

• Sales and marketing

Area of work experience

• Market analysis
• Marketing
• Marketing and sales
• Communications and public relations

Area of specialization

• Interactive/new media
• Communications
• Brand management
• Digital media
• Strategy

Additional information Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail

Own tools/equipment

• Computer
• Internet access
• Cellular phone

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Initiative
• Organized
• Team player
• Dependability
• Quick learner
• Due diligence

Benefits Health benefits

• Dental plan
• Health care plan
• Paramedical services coverage
• Vision care benefits

Financial benefits

• Commission

Other benefits

• Learning/training paid by employer
• Other benefits
• Paid time off (volunteering or personal days)