Marketing Specialist

WSP Canada; Montreal; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading professional services firm in Montreal is seeking a Marketing Specialist to support growth initiatives through strategic marketing and communications services. Applicants should have a Degree in Marketing or Business Administration and over 5 years of B2B marketing experience. The role involves building partnerships, implementing marketing strategies, and reporting on ROI. This position offers flexible work options and comprehensive benefits.

Benefits

Flexible Work Policy

Comprehensive benefits including virtual healthcare

Attractive pay

Career growth opportunities

Qualifications

• 5+ years of experience in B2B or services marketing.
• Experience in developing and executing strategic marketing plans.

Responsibilities

• Build strong partnerships with key sector stakeholders.
• Implement marketing initiatives such as thought leadership content, events, sponsorships, and advertising.
• Report on initiative performance (ROI) and progress regularly.

Skills

Bilingual communication skills in French and English

Strong organizational skills

Proficiency in Microsoft Office

Knowledge of AI tools

Ability to work independently

Creative and innovative thinking

Education

Degree in Marketing or Business Administration

Job description

The Opportunity :

The Marketing Specialist supports key growth initiatives by providing marketing and communications services to internal and external clients and stakeholders in Canada.

He or she contributes to developing and implementing marketing plans, objectives, budgets, timelines, and key messages aligned with WSP's strategic goals, brand, and business targets. The specialist also delivers marketing tactics to target audiences and industries in Canada, in line with WSP's global brand. The role actively contributes to increasing brand awareness, supporting business development, and aiding talent acquisition.

Why choose WSP?

• We value and uphold a culture of inclusion and belonging.
• Flexible Work Policy: We recognize the importance of work-life balance and support you in balancing your personal and professional life.
• A Canadian success story: Proudly representing Canada to the world.
• Enhance the world around you: Contributing to environmental, infrastructural, and urban development projects across Canada.
• Outstanding career opportunities: As we grow, we welcome your ideas and innovation.
• A collaborative culture with a team of dedicated, impactful professionals.

We offer attractive pay, flexible work options, comprehensive benefits including virtual healthcare and wellness programs, savings plans, and a clear future vision.

WeAreWSP

What you can expect to do here :

1. Build strong partnerships with key sector stakeholders.
2. Create clear briefs, targets, differentiators, and messages supporting WSP's strategic objectives.
3. Implement marketing initiatives such as thought leadership content, events, sponsorships, advertising, and social media campaigns.
4. Execute initiatives with attention to detail, adhering to processes, deadlines, and budgets.
5. Report on initiative performance (ROI) and progress regularly.
6. Assist internal colleagues and executives with ad hoc requests.

What you'll bring to WSP :

1. A Degree in Marketing or Business Administration with 5+ years of experience in B2B or services marketing, developing and executing strategic marketing plans.
2. Excellent bilingual communication skills in French and English, both verbal and written.
3. Proficiency in Microsoft Office.
4. Knowledge of AI tools.
5. Experience in a global engineering or professional services environment is a plus.
6. Ability to work independently and lead projects with minimal supervision in a global setting.
7. Strong organizational skills and ability to manage multiple priorities.
8. Experience collaborating with global teams and supporting senior leadership.
9. Creative, innovative, and adaptable to industry changes and new marketing channels.
10. Interest in current marketplace trends and activities.

WSP is a leading professional services firm committed to future-proofing cities and environments. With over 65,000 employees worldwide, including 12,000+ in Canada, we work across various sectors from environmental remediation to urban planning and sustainable infrastructure.

At WSP :

• We value our people and reputation.
• We are dedicated locally with an international reach.
• We are future-focused and challenge the status quo.
• We foster a collaborative environment.
• We uphold an empowering and accountable culture.

Please Note :

Health and Safety are core values. Candidates must comply with our HSE policies and those of clients when applicable. Safety-sensitive positions may require physical capabilities and environmental adaptability. WSP is committed to employment equity and accessible accommodations upon request. Only shortlisted candidates will be contacted. We do not accept unsolicited agency resumes.