Marketing Specialist

IEC Holden; Montreal; On-site; CAD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Marketing Specialist to spearhead its marketing initiatives. In this pivotal role, you will take full ownership of the marketing function, driving brand visibility, executing digital campaigns, and enhancing community engagement. Your efforts will support both sales and recruitment marketing, ensuring IEC Holden is recognized as a premier partner in electric motor manufacturing. With a focus on data-driven decision-making, you will craft compelling narratives and create high-quality content across various channels. This is an exciting opportunity to shape the marketing landscape of a forward-thinking company.

Qualifications

• Proven ability to execute B2B marketing strategies.
• Skilled at crafting compelling narratives for brand trust.

Responsibilities

• Lead marketing initiatives and enhance brand visibility.
• Manage tradeshow participation and digital content creation.

Skills

B2B Marketing Strategies

Content Creation

Data-Driven Decision Making

Brand Positioning

Collaboration

Job description

Join to apply for the Marketing Specialist role at IEC Holden

Description

Mission:

Department: Sales

Location: Montreal

As the first dedicated marketing professional at IEC Holden, you will build on the strong foundation laid by our Sales team to lead and execute all marketing initiatives. Your role will encompass brand visibility, digital campaigns, content creation, tradeshow participation, and community building. You'll support outbound and inbound sales, help attract top talent, and play a key role in a major rebranding effort as we position IEC Holden as the premier outsourced electric motor manufacturing partner in North America.

Outcomes within 12 months:

• Full Ownership of Marketing Function: Target: Establish marketing systems and processes that enable consistent planning, execution, and reporting through a performance dashboard within the first 90 days.
• Lead Generation & Opportunity Creation: Target: Increase inbound inquiries from 40 to 120 annually.
• Brand Awareness & Social Engagement: Target: Grow IEC Holden’s LinkedIn page from 4,750 to 10,000 followers; Increase LinkedIn post interactions (likes, comments, shares) to an average of 1000/month.
• Content Development & Execution: Target: Publish at least 10 pieces of digital content weekly on LinkedIn.
• Recruitment Marketing: Target: Achieve a specified number of resumes submitted on our website.
• General Marketing: Manage tradeshow and special event participation, ongoing marketing material and website development.

Job Competencies:

• Marketing Execution: Proven ability to plan and execute B2B marketing strategies supporting brand, sales, and recruitment goals.
• Messaging & Brand Positioning: Skilled at crafting compelling narratives that reflect IEC Holden’s unique value and build trust and community with our audiences.
• Content Creation: Ability to produce and coordinate high-quality content across channels; social, web, email, print, video, and events.
• Collaboration & Support: Works cross-functionally with sales, HR, and leadership to understand needs and deliver timely, high-impact marketing solutions.
• Data-Driven Decision Making: Uses data to track key performance indicators, optimize processes, and drive continuous improvement.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Machinery Manufacturing

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