Marketing Specialist

Nasdaq, Inc.; Montreal; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A global financial services company in Montreal seeks a Marketing Specialist to enhance product marketing and sales enablement initiatives. The role requires managing Storylane for demos, collaborating with sales teams on training assets, and using design expertise to support marketing efforts. The ideal candidate should have a strong background in product marketing, a Bachelor’s degree, and experience in a digital marketing environment. This position offers a flexible hybrid work model.

Benefits

Flexible work model

Comprehensive rewards program

Opportunities for professional growth

Qualifications

• Experience in product marketing or sales enablement, ideally in a SaaS environment.
• Proven ability to collaborate with sales teams effectively.
• Strong design and UX skills for digital products.

Responsibilities

• Oversee Storylane management and optimization for product campaigns.
• Collaborate with sales teams to enhance training demos.
• Support creative initiatives for marketing campaigns.

Skills

Product marketing

Sales enablement

UX design

Collaboration with Sales

Education

Bachelor's degree in Marketing or related field

Tools

Storylane

Adobe Creative Suite

Job description

As a Marketing Specialist on our Portfolio Marketing team, you will play a pivotal role in advancing product marketing, sales enablement, and growth initiatives. You will take full ownership of Storylane, managing its implementation and optimization to support product marketing campaigns. You will work closely with Sales teams to deliver impactful product training demos and provide interactive demos that clearly communicate the value of the product to potential customers—helping accelerate deal velocity and deepen product understanding. You will also contribute to growth and demand generation efforts by increasing website conversion rates through bespoke interactive demo experiences, ultimately driving pipeline growth.

• Primary Responsibilities:

  Storylane Management:

  • Oversee the development, adoption, and tracking of Storylane demos across W&I to streamline GTM and Demand Generation initiatives.

  • Manage the implementation and optimization of Storylane to support product marketing campaigns.

  • Collaborate with Sales teams to deliver impactful product training demos and interactive experiences that accelerate deal velocity and deepen product understanding.

  • Increase website conversion rates through bespoke interactive demo experiences to drive pipeline growth.

  Sales Enablement Support:

  • Support the design and production of key sales enablement assets such as pitch decks, proposals, and one-pagers.

  • Collaborate with sales and product marketing teams to ensure alignment on messaging and asset delivery.

  In-Product Marketing:

  • Drive the design of in-product marketing assets such as gated feature pages, pop-up cards, and other UX-driven elements.

  • Create unique product assets for new feature releases to enhance positioning, including feature GIFs and visuals.

  Creative and Web Support:

  • Apply design and UX expertise to web-related projects to ensure a seamless and engaging digital experience.

  • Support creative initiatives as an adjunct designer to maintain visual consistency and deliver high-quality creative output across campaigns.

  • Occasionally support the creative development of event booths and similar materials for marketing needs.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

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