Marketing Specialist

Shiseido; Markham; On-site; CAD 60,000 - 75,000; Full time

Job summary

A leading cosmetics company in York Region, Canada is seeking a Specialist in Marketing to manage retailer digital execution. The role involves product setup, auditing retailer websites for optimization, and managing visual merchandising plans. Candidates should have a degree in marketing or business and at least two years of relevant experience. Proficiency in Adobe Creative Suite and bilingual in English and French is preferred.

Qualifications

• Minimum of two years related work experience.
• Must be detail oriented, accurate and ability to multi-task.
• Strong written & oral communication skills.

Responsibilities

• Manage retailer digital execution across key accounts.
• Develop and manage e-Retailer assets and promotional programs.
• Manage in-store visual merchandising plans.

Skills

Detail oriented

Proficient in Microsoft Office

Event planning experience

Bilingual (English & French)

Education

University degree or College diploma in business, marketing or related field

Tools

Adobe Creative Suite

SAP

Job description

Job Title: Specialist, Marketing

Department: Shiseido, Cle de Peau Beaute

Company overview

Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled technology, Shiseido’s mission is to identify new, richer sources of value and use them to create beauty in the lives and cultures of those it serves.

At Shiseido, we hold a traditional Japanese value of “Omotenashi”, the spirit of welcoming and care that cannot be translated in words. Through this spirit, we practice thoughtfulness, dedication to the needs of others and meticulous attention to every aspect of our products and service.

Job Summary:

This role is responsible for managing retailer digital execution across key accounts, including product setup, PDP asset development, and promotional program coordination. This role audits retailer websites for optimization, drives page enhancements to boost conversion, and monitors performance metrics. It also manages in-store visual merchandising plans that includes planograms, pricing strips and store signing. This role is responsible for co-op advertising copy, assets and budgets. The role supports special event execution.

Primary Duties & Responsibilities:

e-Retail Lead

• Work with each retailers head offices to develop and manage e-Retailer PDP assets, product set-up, copy/assets for launches and promotional programs
• Audit each site to ensure maximum exposure and effectiveness
• Work with key retailers to enhance p-pages and drive traffic to conversion
• Monitor page performance with retailers
• Develop targeting initiatives and CRM programs

Manage In-store Visual Merchandising Plan

• Manage Assortment Matrix by Planogram
• Develop the Merchandising plan for all retailers in the EMEA software
• Communicate with all retailers for approval, timely merchandising changes and delist
• Create merchandising materials-price strips, transparencies, tent cards, signs
• Instore Monitor content management
• Create local Purchase Orders in SAP and track budgets
• Create local SAP SKU’s for timely shipments

Co-op Advertising

• Coop Advertising budget management
• Retailer copy submission & sending product
• Proof-read and approve co-op ads
• Managing Retailer Calendars

Special Events

• Support local development of signing, banners, tables and support materials for Special Events
• Create local SKU’s shipment
• Key contact for Sales and Education Executives for in-store event resources

Retailer Communication

• Retailer Presentation support
• Develop Retailer handouts for Sales and Education Executive store seasonal presentations

Qualifications & Competencies:

• University degree or College diploma in business, marketing or related retail field
• Minimum of two years related work experience
• Must be detail oriented, accurate and ability tomulti-task
• Proficient in computer skills: Microsoft Outlook, Word, Excel, Power Point, and Adobe Creative Suite
• Adobe Illustrator / Photoshop skills are required
• Excellent Organizational skills
• Experience with event planning
• Must be flexible and willing to work in a team-based environment
• Cosmetic/beauty industry knowledge an asset
• Strong written & oral communication
• Bilingual (English & French) an asset

Trust 8 Competencies

Below is a list of Trust 8 Competencies designed to help employees at Shiseido Americas succeed as the company continues to evolve and innovate.

• Think Big: Adapt a big-picture perspective. Deliver new values through creativity.
• Take Risks: Embrace Risk, Practice “Trial and Error and Trial”.
• Hands On: Consider Front-line realities when making decisions. Take the lead from end to end
• Collaborate: Leverage the diverse capabilities of colleagues.
• Be Open: Create an environment that encourages everyone to speak up.
• Act with Integrity: Be sincere and humble at all times.
• Be Accountable: Commit to the goal. Take accountability for the execution.
• Applaud Success: Create a culture that celebrates success.

We value the diversity of the people we hire and serve. Shiseido Canada is an equal opportunity employer. If you require accommodation during the recruitment process, please advise, so that suitable accommodation can be made. We can be reached at [e-mail].