Marketing Specialist

Altasciences; Laval (administrative region); Hybrid; CAD 60,000 - 82,000; Full time

Benefits offered by this job

Health/Dental/Vision Insurance

401(k)/RRSP with Employer Match

Paid Vacation and Holidays

Paid Sick Leave

Employee Assistance & Telehealth

Training & Development Programs

Job summary

Altasciences Marketing seeks a versatile Specialist to craft B2B and internal campaigns that highlight our brand, people and services. You’ll create emails, blogs, social content, ads, infographics, plus video and podcast content from concept to distribution.

This 90% remote role requires occasional visits to our Quebec offices for shoots. You’ll drive campaigns, support SEO, coordinate vendor relationships, and translate scientific content into engaging material to grow our business.

Qualifications

• Degree in Marketing, Advertising, or equivalent (DEC or Bachelor’s).
• Minimum two (2) years of related experience.
• Excellent video editing skills.
• Excellent copywriting and copy editing skills.
• Highly organized, able to manage multiple projects with shifting priorities.
• Solid understanding of social media (LinkedIn focus).
• Knowledge of Google Ads, Google Analytics, Salesforce, Marketing Cloud Account Engagement, LinkedIn Campaign Manager.
• Strong computer literacy (Outlook, PowerPoint, Excel, SharePoint, and Drupal).
• Project management experience.
• Bilingualism (French and English).

Responsibilities

• Build B2B marketing campaigns and tools to raise brand awareness and generate leads/sales.
• Develop and source content for digital platforms (website, social media, etc.).
• Produce video content from concepts to editing, including scripts and coordination.
• Coordinate and produce company podcast episodes and promotional content.
• Assist in social media optimization strategies.
• Write and edit blogs, articles, and press releases.
• Manage project timelines, schedules, and review cycles.
• Collaborate with subject matter experts to translate scientific information into engaging content.
• Apply SEO and best practices in all content creation.
• Identify and engage with vendors for ad space and publications.
• Build internal marketing campaigns and tools for Altasciences employees.
• Ensure brand unity across all Altasciences sites and locations.
• Keep marketing literature up to date.
• Contribute to monthly and quarterly marketing reports.
• Format presentations, brand documentation, templates, and proofreading/copyediting.

Skills

Video editing

Copywriting

Copy editing

Bilingual: French & English

Project management

Social media savvy

SEO knowledge

Drupal proficiency

Education

Degree in Marketing, Advertising, or equivalent (DEC or Bachelor’s)

Tools

Google Ads

Google Analytics

Salesforce

Marketing Cloud Account Engagement (Pardot)

LinkedIn Campaign Manager

Drupal

Job description

About The Role

The Marketing Specialist will develop B2B and internal marketing campaigns that showcase Altasciences’ brand, people, expertise, and services. Tasks will include content creation (including email marketing, blog articles, social media posts, ads, and infographics), video and podcast production, and project coordination from concept through distribution. They will also support our company’s social media strategy and content planning. Their creative and analytical thinking skills and strategies will be an essential part in driving our company’s narrative, enhancing our organization’s image, improving communication with clients, and encouraging business growth through effective campaigns.

About The Role

The Marketing Specialist will develop B2B and internal marketing campaigns that showcase Altasciences’ brand, people, expertise, and services. Tasks will include content creation (including email marketing, blog articles, social media posts, ads, and infographics), video and podcast production, and project coordination from concept through distribution. They will also support our company’s social media strategy and content planning. Their creative and analytical thinking skills and strategies will be an essential part in driving our company’s narrative, enhancing our organization’s image, improving communication with clients, and encouraging business growth through effective campaigns. This job is 90% remote — must be able to come into our offices in Quebec (Montreal, Dorval, and Laval) as needed for video shoots and other in-person activities.

What You'll Do Here

• Build B2B marketing campaigns (from A to Z) and tools to raise brand awareness and generate leads/sales: social media, email marketing, digital advertisements, website content (blogs, service summaries), etc.
• Develop and source content for digital platforms (website, social media, etc.)
• Develop and produce video content, including concepts, scripts, interview questions, participant coordination, filming, editing, captioning, and development of supporting promotional content
• Coordinate and produce Off-Label With Altasciences podcast, including all pre- and post-production, and supporting promotional content
• Assist in social media optimization strategies
• Write and edit blogs, articles, and press releases
• Manage timelines, schedules, deliverables, and review cycles for projects, including those of project participants
• Collaborate with subject matter experts to translate scientific information into engaging, understandable content
• Apply SEO and AIO best practices in all content creation
• Identify and engage with vendors (especially to secure ad space, article publication, etc.)
• Build internal marketing campaigns (from A to Z) and tools to raise brand awareness amongst employees at Altasciences
• Ensure brand unity across all Altasciences’ sites and locations
• Ensure marketing literature is kept up to date
• Contribute to monthly and quarterly marketing reports
• Any other related tasks as needed, such as (but not limited to) formatting presentations, branding of documentation, updating/building templates, and proofreading/copyediting

What You'll Need To Succeed

• Degree in Marketing, Advertising, or equivalent (DEC or Bachelor’s).
• Minimum two (2) years of related experience
• Excellent video editing skills
• Excellent copywriting and copy editing skills
• Highly organized, ability to work on multiple projects simultaneously with evolving priorities
• Solid understanding of social media (especially LinkedIn)
• Knowledge of Google Ads, Google Analytics, Salesforce, Marketing Cloud Account Engagement (formerly Pardot), LinkedIn Campaign Manager
• Strong computer literacy (namely Outlook, PowerPoint, Excel, Sharepoint, and Drupal).
• Project management experience
• Strong attention to detail
• Bilingualism (French and English / written and spoken)
• Ability to work autonomously and efficiently
• CRO or Pharma industry experience will be considered an asset

Altasciences Strives To Provide a French Work Environment For Its Employees In Quebec. Altasciences Has Taken All Reasonable Steps To Avoid Imposing The Above Language Requirement Other Than French. This Requirement Is Essential For The Position Of Marketing Specialist, But Not Limited To, The Following Reason(s)

• The employee frequently communicates with Altasciences employees across Canada and the United States. As such, English is the primary language used to correspond between offices.
• The employee frequently communicates with English-only customers outside the province of Quebec.

What We Offer

Altasciences offers a wide variety of benefits to help our employees live healthy and fulfilling lives both at and outside of work.

Altasciences' Benefits Package Includes

• Health/Dental/Vision Insurance Plans
• 401(k)/RRSP with Employer Match
• Paid Vacation and Holidays
• Paid Sick and Bereavement Leave
• Employee Assistance & Telehealth Programs

Altasciences' Incentive Programs Include

• Training & Development Programs
• Employee Referral Bonus Program
• Annual Performance Review