Marketing Specialist

Location: Monte Creek, BC

Reports to: Hospitality Manager

About Us

Just a short drive outside Kamloops city limits, off Highway 1, the winery and vineyards straddle the Thompson River making for a breathtaking view. Monte Creek Winery is producing world-class wines in the Thompson Valley and is a must-see tourist attraction.

The Role

The Marketing Specialist is responsible for creating, executing, and monitoring the marketing plan for Monte Creek Winery. They work with various departments to ensure content is on brand and flows through all aspects of Monte Creek Winery.

Duties & Responsibilities

• Works with ownership to create annual integrated marketing plan and quarterly content calendars
• Generates content for social media and manages winery’s online/social presence, ensuring content is on brand and cascades through all outlets
• Manages winery website (creation of blog posts, event page updates, product additions, etc.) and continues to evolve it to best of class standards
• Creates materials for and manages all digital and print advertising campaigns for outside sales, tasting room, events, etc.
• Develops programming for outside sales and works closely with Sales Agents to coordinate offerings on outside events/tastings
• Manages outreach and promotion for Wine Club; working to continuously improve offerings, increase member acquisition, and maximize member retention
• Manages email marketing campaigns, including creation of newsletters
• Coordinates and manages on-site media/photographer/videographer visits
• Maintains key media relationships through outreach, product drops, acting as point of contact
• Coordinates wine competition entries and communication of awards
• Conducts post-game analysis on marketing campaigns reviewing and proposing recommendations to improve ROI, and prevents other DTC reporting to ownership
• Attends media/other events as needed
• Manages sponsorships, partnerships, and relationships with various agencies/boards
• Other duties as assigned

Top Candidate Qualifications

• Degree or diploma in marketing or a related field
• 3+ years’ experience in marketing, preferably in the food/beverage, wine/spirits, hospitality, or consumer goods industry
• Experience working in Canva, InDesign, Photoshop, and/or other design software
• Experience working in MailChimp and Wordpress
• Ability to execute and coordinate a broad range of projects from long-term planning to short-term crisis
• Excellent communication skills both verbally and written in English
• Strong knowledge of social media platforms

Compensation and Other Details

• Hours: Full-time, permanent position
• Location: In-person at Monte Creek Winery
• Pay: A reasonable estimate of the pay is $25 - $30/hr CAD at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education and/or training
• Benefits: Extended health and dental benefits, RRSP matching program, tasting room discount and seasonal terrace restaurant food discount

Monte Creek Winery is an equal opportunity employer and is committed to diversity and inclusion. All hiring decisions are based solely on business needs, job requirements, and candidate qualifications.