Marketing Specialist

IMP Group; Dorval; On-site; CAD 65,000 - 85,000; Full time

Job summary

A dynamic company, IMP Group, seeks a highly motivated Marketing Specialist in Dorval, Quebec. The role requires expertise in advertising, CRM, social media, and SEO, along with at least 5 years of relevant experience. Candidates should possess advanced skills in digital marketing tools and a strong background in content creation, ideally with knowledge of luxury services. Bilingualism in English and French is a strong asset. Join a progressive team committed to diversity and employment equity.

Qualifications

• Minimum 5 years of experience in a marketing support or specialist role.
• Bilingualism in English and French is a strong asset.
• Experience in aviation or luxury services is an asset.

Responsibilities

• Assist in planning and executing digital advertising campaigns.
• Support the development and execution of CRM campaigns.
• Manage daily content scheduling and engagement across social platforms.

Skills

Digital Marketing

CRM Management

SEO Knowledge

Content Creation

Social Media Management

Education

Degree or diploma in Marketing, Communications, or related field

Tools

Salesforce

Google Analytics

Meta Business Suite

Mailchimp

Job description

It’s an exciting time at Execaire Aviation . For more than 50 years, we have provided a full range of services for business and commercial aviation customers. EA is also a leading provider of aviation and technical support solutions with its full-service aircraft sales, management & charter group, aircraft maintenance, inspection, and refurbishment capabilities. Today, we are transforming and growing to meet the demand of OEMs, business aviation customers and airlines. We are a premier Canadian aviation company with an international presence!

If you’re looking for an opportunity to join and grow with a dynamic company, you will thrive at Innotech-Execaire Aviation Group!

Summary

We are seeking a highly motivated and detail-oriented Marketing Specialist with at least 5 years of experience to support key marketing initiatives across advertising strategy, CRM, social media, SEO, and communications. This role is ideal for someone who is hands-on, digitally savvy, and eager to make a measurable impact in a fast-paced, luxury-focused environment.

Responsibilities

Advertising & Campaign Support

• Assist in planning and executing digital advertising campaigns (Google Ads, LinkedIn, Meta) in collaboration with marketing leadership and external partners.
• Monitor campaign performance and contribute to optimizations and reporting.
• Coordinate ad creative, messaging, and targeting to ensure brand alignment.

CRM & Email Marketing

• Support the development and execution of CRM campaigns using Salesforce.
• Maintain and segment contact lists to enable personalized marketing strategies.
• Build email marketing workflows, newsletters, and lead-nurturing sequences.

Social Media & Content Creation

• Manage daily content scheduling, publishing, and engagement across social platforms (LinkedIn, Instagram, Facebook, X).
• Support visual and written content development in line with Execaire Aviation’s brand tone.
• Track metrics to evaluate engagement and inform content strategy.

Requirements

• Degree or diploma in Marketing, Communications, Digital Media, or related field.
• Minimum 5 years of experience in a marketing support or specialist role with demonstrated success in digital and CRM marketing.
• Proficiency with marketing tools such as Google Analytics, Meta Business Suite, Salesforce, and Mailchimp.
• Strong writing, editing, and project coordination skills.
• Knowledge of SEO principles and social media best practices.
• Experience in aviation, luxury services, or high-end B2B marketing is an asset.
• Bilingualism in English & French is a strong asset

IMP is committed to Employment Equity and our goal is to be a diverse workforce that is representative at all job levels. We welcome applicants from Aboriginal People, Visible Minority Groups, Persons with Disabilities and Women in occupations of positions where they are under-represented. If you are a member of one of the equity groups, you are encouraged to self-identify on either your cover letter or resume.