Marketing Specialist

Viral Nation; Canada; On-site; CAD 50,000 - 70,000; Full time

Job summary

Viral Nation, a leader in building social-first ecosystems for brands, is seeking a Data-Driven Marketing Specialist. This role focuses on executing multi-channel marketing strategies to enhance brand awareness and lead generation. Join a collaborative environment where your contributions drive success alongside dynamic teams in digital marketing.

Qualifications

• 2+ years of experience in marketing or advertising roles.
• Proven experience managing multi-channel campaigns focused on lead generation.
• Ability to manage multiple priorities effectively.

Responsibilities

• Support development and execution of multi-channel marketing campaigns.
• Manage and update the Viral Nation website and landing pages.
• Track campaign performance and share actionable insights.

Skills

Attention to detail

Project management

Communication

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Google Analytics

Google Search Console

HubSpot

Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

We are looking to add a detail-oriented and data-driven Marketing Specialist to join Viral Nation’s Corporate Marketing team. This role blends strategy, execution, and optimization across digital marketing channels to drive brand awareness and lead generation. The ideal candidate thrives in a fast-paced environment, has a passion for digital marketing, and enjoys collaborating across departments to bring campaigns to life.

What You'll Do Here:

• Support the development and execution of multi-channel marketing campaigns aligned with Viral Nation’s annual strategy
• Identify and recommend new channels, campaign concepts, and creative strategies based on market trends
• Partner with internal teams (Studio, Paid Media) to traffic and execute advertising campaigns across platforms including Google Ads, paid social (LinkedIn, Meta), programmatic, display, and SEO/SEM
• Coordinate and manage campaign timelines, deliverables, and asset approvals to ensure smooth execution
• Manage and update the Viral Nation website and landing pages, including UX improvements and content updates
• Collaborate with internal and external stakeholders to maintain a digital presence that reflects the brand and supports marketing goals
• Build and maintain strategic marketing partnerships to increase brand reach and visibility
• Track campaign performance across platforms, develop performance dashboards, and share actionable insights
• Monitor, report, and continuously optimize campaign effectiveness using tools like Google Analytics and Google Search Console
• Assist with ad-hoc marketing projects and cross-functional initiatives

You'll Need To Have:

• Bachelor’s degree in Marketing, Communications, or a related field
• 2+ years of experience in marketing or advertising roles
• Proven experience managing multi-channel campaigns, particularly lead-generation focused initiatives
• Familiarity with HubSpot or similar CRM platforms, as well as Google Analytics and Google Search Console
• Strong attention to detail, excellent organizational skills, and ability to manage multiple priorities
• Excellent communication and project management skills
• Comfortable working cross-functionally in a fast-paced environment
• Nice To Have: Experience with A/B testing, performance tracking tools, design or video editing coordination

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

Apply for this job

*

indicates a required field

First Name *

Last Name *

Preferred First Name

Email *

Phone

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Website

Are you authorized to work at the job's location? * Select...

What is your ideal salary for this role? (Please include the currency for the country in which you are applying from, i.e. USD, CAD etc.) *

Do you understand that if offered a position with Viral Nation you may be subject to applicable background screenings/checks? * Select...