Marketing Specialist

Evans; Calgary; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading solutions provider in Calgary is looking for a Marketing Specialist to enhance their marketing efforts through content creation and SEO support. The role involves producing written and visual content, managing social media platforms, and leveraging tools like Adobe Creative Suite. The ideal candidate should have a Bachelor's degree and at least 2 years of experience in marketing or related fields. This position offers an opportunity to contribute to brand awareness and measurable growth.

Qualifications

• 2+ years of experience in marketing, content creation, or creative media roles.
• Strong writing, editing, and proofreading skills.
• Experience with CMS platforms and ability to adapt to new tools quickly.

Responsibilities

• Create high-quality content for blogs, case studies, and web pages.
• Assist with the design of creative brochures and multimedia collateral.
• Edit and produce short-form videos for campaigns and social media.

Skills

Content creation

SEO improvement

Adobe Creative Suite

Writing and editing

Campaign tracking

Education

Bachelor’s degree in communications, Marketing, Business

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

HubSpot

Salesforce

Job description

Evans is seeking a Marketing Specialist to join our team in Calgary, AB. For over four decades, Evans has been a global leader in providing innovative solutions for mission-critical operations, serving diverse clients across public safety, aviation, process control, utilities, technology, and government agencies. We have the industry’s largest portfolio of projects worldwide, spanning 15 industries, with a proven methodology and quality standards that drive customer success.

Overview

The Marketing Specialist will support Evans’ marketing by creating high-quality written and visual content, assisting with SEO improvements, and producing creative marketing assets. This role combines content writing, SEO support, design of brochures and multimedia collateral, and video editing to help build brand awareness, engagement, and measurable growth.

Primary Role

The Marketing Specialist will support Evans’ marketing by creating high-quality written and visual content, assisting with SEO improvements, and producing creative marketing assets. This role combines content writing, SEO support, design of brochures and multimedia collateral, and video editing to help build brand awareness, engagement, and measurable growth.

Responsibilities

• Content & Creative Development
• Create high-quality content for blogs, case studies, white papers, newsletters, and web pages.
• Assist with the design and production of creative brochures, presentations, and multimedia marketing collateral.
• Develop graphics and visuals using Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Edit and produce short-form videos for campaigns, social media, and events.
• Ensure all creative outputs align with Evans’ brand guidelines and visual identity.
• Interface with specific customers to capture testimonials.
• Manage all social media platforms (LinkedIn, YouTube, Twitter, Facebook).
• Work with the marketing team to ensure timely messaging is used to promote events and tradeshows.
• Build and update landing pages, blogs, and other web content using CMS tools.
• Use CRM tools to support campaign tracking and lead management.
• Track and report on content, SEO, and campaign performance, sharing insights for improvements.
• SEO Support
• Assist with technical SEO tasks such as fixing broken links, improving page speed, and updating metadata.
• Research and apply keywords in blogs, case studies, and web content.
• Support backlink efforts by identifying opportunities for Evans to be referenced on credible websites.
• Keep content structured, accurate, and optimized for visibility in search engines.
• Other Duties Include
• Compile and produce reports, as assigned.
• May assist in other tasks as requested by management from time to time.

Qualifications

• Bachelor’s degree in communications, Marketing, Business, or a related field.
• 2+ years of experience in marketing, content creation, or creative media roles.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
• Design ability for brochures, multimedia marketing collateral, and branded materials.
• Strong writing, editing, and proofreading skills.
• Experience supporting technical SEO and backlink development.
• Experience with CMS platforms and ability to adapt to new tools quickly.
• Experience with a CRM platform (e.g., HubSpot, Salesforce). HubSpot is highly desirable.

Evans is an Equal Opportunity Employer. Our mission is to ensure that our workforce is both diverse and inclusive. We seek employees from a diverse talent group; if you are a member of a minority population, we encourage you to apply at Evans.

Details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: Manufacturing