Marketing Specialist

Marlborough Mall Campus, 1600 - 3800 Memorial Drive NE, Calgary, Alberta, Canada Req #263

April 23, 2025

Work in a purpose driven career with MaKami College, a public post-secondary college that has been helping students for over 20 years with locations in Edmonton and Calgary, Alberta.

MaKami College offers students in-person, online, and blended programs in Massage Therapy, Health Care Aide, Business Administrative Assistant, Medical Office Assistant, and more. Rapidly growing, we are working to expand our campuses into cities across Canada and continuously working to add programs to our course catalogue. We work with our team to grow and develop in areas they are passionate about, focusing on our MaKami Pillars - Leadership, Professionalism, Helpfulness, and Inspiration. MaKami team members are provided with many opportunities for professional career growth in a fulfilling and dynamic work environment.

The MaKami team is passionate about creating generational change through education, and we provide the tools and a safe environment for our staff to change the lives of our students and their families.

MaKami College is seeking an innovative, results-driven Marketing Specialist with experience in brand positioning, digital marketing, and media buying. Reporting to the Director of Communications, you will oversee marketing efforts targeting prospective students, current students, alumni, and the public.

In this role, you will drive high-impact campaigns to increase awareness of the college and its programs while highlighting our unique value proposition. You'll manage budgets, oversee agency relationships, align brand vision with execution, and collaborate across departments to enhance public perception and increase enrollments.

KEY RESPONSIBILITIES

Strategic Planning & Budgeting

1. Develop and execute marketing plans aligned with MaKami College's brand identity and strategic objectives
2. Create and implement marketing and advertising campaigns in collaboration with internal departments and external partners
3. Plan, track, and oversee marketing budgets
4. Manage media buying across digital, social, out-of-home (OOH), and traditional channels
5. Negotiate contracts and partnerships to maximize ROI on marketing investments
6. Manage relationships with external agencies, including digital marketers, media buyers, creative partners, and influencers
7. Coordinate with the graphic designer to produce marketing and advertising collateral, including new program materials
8. Support website updates, creating and publishing content to engage target audiences

Marketing Activities

1. Work with the Social Media and Community Advisor to shape brand identity, foster engagement, and optimize reputation management
2. Collaborate with event partners, sponsors, and community organizations to amplify brand reach
3. Support the Alumni Coordinator with promotional campaigns and alumni communications
4. Participate in marketing meetings to review strategy, performance, and new initiatives
5. Ensure consistent brand messaging, positioning, and visual identity across all platforms and locations
6. Identify market trends and opportunities to maintain competitive advantage
7. Use data analytics to optimize ad spend, audience targeting, and campaign performance
8. Execute local marketing initiatives, promotions, and activations
9. Lead innovative marketing initiatives for both in-person and online audiences
10. Spearhead marketing efforts for major events, promotions, and partnerships

QUALIFICATIONS

Education & Experience (Either)

1. A completed 2-year diploma in Marketing, Communications, Public Relations, Journalism, or related field AND at least 6 years of relevant experience; OR
2. A degree in any of the disciplines listed above (or a closely related field) AND at least 4 years of relevant experience

Required Skills & Knowledge

1. Proven success in brand building, campaign execution, and digital marketing strategy
2. Strong understanding of paid media, social media trends, influencer marketing, and PR
3. Solid analytical skills with the ability to interpret data and drive decision-making
4. Excellent communication and collaboration skills
5. Strong organizational and time management abilities
6. Consistent, trustworthy, accountable, and reliable
7. Ability to meet deadlines and handle shifting priorities
8. Exceptional work ethic and attention to detail

Asset

1. Knowledge of Alberta's post-secondary landscape
2. Health Spending & Lifestyle Accounts
3. Educational Allowance for Professional Development
4. Emergency Allowance for Unexpected Needs
5. Free Massages at Our Student Clinic
6. Discounts on College Programs & Courses
7. Staff Discount in College Store
8. Free Parking

Qualified candidates should reply to this ad with their cover letter and resume. This position will remain open until a suitable candidate is found. We thank all applicants for their interest, but only those who meet our criteria will be contacted to continue in our process.