Marketing Specialist

Essential HR; Calgary; On-site; CAD 60,000 - 80,000; Full time

Job summary

An innovative firm is on the lookout for a dynamic Marketing Specialist to enhance their brand presence and drive lead generation. In this exciting role, you will oversee digital marketing initiatives, create captivating content, and strategize for impactful trade shows. If you are a creative marketer with a passion for engaging campaigns and thrive in a fast-paced environment, this opportunity is perfect for you. Join a team that values collaboration and creativity, and make your mark in the marketing world while working with a diverse product line that meets various customer needs.

Qualifications

• 3-5 years of marketing experience with a focus on digital strategies.
• Strong project management skills and attention to detail.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Oversee event marketing strategies and manage trade show logistics.

Skills

Project Management

Written Communication

Verbal Communication

Digital Marketing

Content Creation

Education

Bachelor's Degree in Marketing

Equivalent Experience

Tools

Google Ads

Adobe Creative Suite

CRM Systems

Job description

Are you a hands-on, creative, and highly organized marketing professional looking to make an impact? We are seeking a Marketing Specialist to elevate our brand, drive lead generation, and support the sales team with high-impact marketing campaigns. This role will oversee digital marketing, create engaging content, and plan trade show strategies that showcase our innovative product line. If you thrive in a fast-paced environment and love bringing marketing ideas to life, we want to hear from you!

About Us
At RS Breakers & Controls, we pride ourselves on exceptional customer service and customized solutions. Our 35,000-square-foot warehouse is home to over 100,000 products, from MCC buckets to circuit breakers, serving residential, commercial, and industrial needs. Learn more about us at www.rsbreakers.com.

What You’ll Do

Digital Marketing & Content Creation

1. Plan, execute, and optimize digital marketing campaigns (PPC, SEO, social media).
2. Develop engaging social media content and increase online engagement.
3. Oversee high-quality video production, including customer testimonials and training materials.
4. Capture and organize photography/videography content for marketing use.
5. Create eye-catching graphic designs, brochures, and marketing collateral.
6. Manage website updates, blogs, and email marketing campaigns.
7. Collaborate with external agencies to ensure brand consistency.

Event Marketing & Trade Shows

1. Plan and execute marketing strategies for trade shows, including booth design and promotional materials.
2. Coordinate with sales representatives to ensure seamless event participation.
3. Manage logistics for trade show kits, including banners, displays, and marketing assets.
4. Travel to trade shows, set up booths, and engage with clients.
5. Conduct post-event analysis to assess ROI and plan for future events.

Collaboration & Coordination

1. Work closely with internal teams and external marketing firms to execute campaigns.
2. Manage freelancers, vendors, and content creation schedules.
3. Learn and understand our product line, including circuit breakers, motor controls, and transformers.
4. Translate technical details into compelling marketing materials that resonate with target audiences.

What You’ll Bring

1. Excellent written and verbal communication skills.
2. Strong project management abilities with keen attention to detail.
3. Proficiency in digital marketing tools (e.g., Google Ads, Adobe Creative Suite, CRM systems).
4. A proactive, hands-on approach to managing projects and creating content.
5. Experience in marketing electrical products is a plus but not required.
6. Bachelor's degree in marketing, communications, or equivalent experience.
7. 3-5 years of relevant experience in marketing roles.
8. Willingness to travel for trade shows and company events (e.g., Calgary, Saskatoon).

How to Apply
Please apply below. Applications will be reviewed on a rolling basis.

RS Breakers & Controls is an equal-opportunity employer dedicated to fostering an inclusive workplace. Accommodations are available upon request for candidates participating in the selection process.