Marketing Specialist

Pioneer Family Pools; Burlington; Hybrid; CAD 60,000 - 85,000; Full time

Job summary

A leading retail company in outdoor living, located in Burlington, is looking for a Marketing Specialist to join their in-house team. The ideal candidate will have strong expertise in HubSpot and experience with digital marketing strategies. Key responsibilities include creating engaging content, managing marketing campaigns, and optimizing performance across various platforms. The position offers opportunities for growth, employee discounts, and health benefits, in a collaborative environment.

Benefits

Employee discounts

Opportunities for career advancement

Health and dental benefits

Paid time off

Qualifications

• 4+ years in a marketing role with a focus on digital execution and campaign performance.
• Proficiency in HubSpot is required.
• Strong writing and copyediting skills with a keen eye for detail and tone.

Responsibilities

• Maintain content calendar across social media channels.
• Build and deploy marketing emails using HubSpot.
• Add and maintain product listings in the Magento-based CMS.

Skills

HubSpot

Paid and Organic Social

SEO Principles

Google Analytics

Creative Writing

Education

4+ years of marketing experience

Tools

Google Ads

Magento

WordPress

Meta Ads

Job description

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Pioneer Family Pools is a trusted retail leader specializing in swimming pools, hot tubs, patio furniture, related chemicals, accessories, and service. We are dedicated to helping customers realize the potential of their backyards, and we pride ourselves on providing exceptional products and family fun. As a tight-knit, hard-working, and collaborative team, we are passionate about our business and our customers. As an industry leader, we are proud to be entering our 60th year of business.

Position Overview :

We are seeking a versatile and proactive Marketing Specialist to join our in-house marketing team. This role blends tactical execution with strategic support across digital content, campaign coordination, lead generation, and brand consistency.

The ideal candidate brings a strong working knowledge of HubSpot, experience with paid and organic social, and an interest in optimizing content across multiple platforms. You’ll play a key role in managing campaigns, supporting ecommerce accuracy, monitoring engagement channels (including Google Reviews), and driving performance reporting across digital touchpoints.

Location : Burlington head office, potential for hybrid

Key Responsibilities :

Content & Social Media :

• Maintain and execute a structured content calendar across social media channels and locations.
• Plan and schedule content using HubSpot, ensuring alignment with product launches, seasonal promotions, and key moments.
• Create engaging blog content that supports product education, trends, and customer interests.
• Monitor and respond to social media messages, comments, and reviews; escalate as needed.
• Track UGC, brand mentions, and social trends to identify new opportunities.
• Develop, publish, and report on paid social ad campaigns (Meta Ads).
• Monitor and report on content performance metrics across paid and organic efforts.
• Monitor and respond to Google Reviews within 48 hours, escalating as needed.

Email & Marketing :

Build and deploy marketing emails using HubSpot.

Write subject lines, headlines, and promotional copy that aligns with campaign goals.

Implement UTM tracking and QA processes.

Report on key email performance metrics such as open rates and CTRs.

Website & SEO :

Add and maintain product listings in the Magento-based CMS, including updates to pricing and content.

Ensure accuracy and relevance of blog and FAQ content throughout the year.

Publish new FAQ content monthly to address customer questions and product knowledge gaps.

Implement SEO recommendations using tools such as Moz (e.g., title tags, meta descriptions, internal links).

Campaign & Event Support :

Assist in coordinating retail promotions, seasonal campaigns, and in-store events.

Contribute to planning timelines, asset requests, and campaign deliverables.

Ensure campaign materials are produced and delivered in line with deadlines and store needs.

Reporting & Optimization :

Track and report on content, ad, email, and SEO performance metrics.

Analyze data to uncover performance trends and identify optimization opportunities.

Provide recommendations to enhance engagement, conversion, and campaign efficiency.

Key Qualifications :

4+ years in a marketing role with a focus on digital execution and campaign performance.

Proficiency in HubSpot is required.

Hands-on experience with marketing tools such as Google Analytics, Magento, WordPress, Google Ads & Meta Ads.

Familiarity with SEO principles and implementation best practices.

Strong writing and copyediting skills with a keen eye for detail and tone.

Confident multitasker who thrives in a fast-paced, seasonal environment.

Comfortable working cross-functionally with content, sales, and operations teams.

Working knowledge of tools like Google Analytics, Asana, and basic design programs (Canva, Adobe Suite).

Additional Requirements

A passion for pools, spas, and outdoor living.

Employee discounts on products and services.

Opportunities for career advancement within the company.

Health and dental benefits.

Paid time off.

Pioneer Family Pools is committed to promoting accessible recruitment as outlined in the Accessibility for Ontarians with Disabilities Act. Pioneer Family Pools will work to accommodate persons with a disability in an appropriate and effective manner throughout all stages of the recruitment process. Accommodations will be provided upon request.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Retail

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