Marketing Senior Email Marketing Manager Toronto

AfterShip Group; Toronto; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading eCommerce technology company located in Toronto is seeking an experienced Email Marketing Manager. This role is focused on owning the email marketing strategy to enhance customer lifecycle engagement and drive conversions for our SaaS products. Candidates should have strong B2B email marketing experience, preferably in the SaaS or e-commerce sector. Ideal applicants are proficient in HubSpot and comfortable in a fast-paced, data-driven environment. This position allows for remote work with flexible hours.

Benefits

Healthcare coverage from day 1

Retirement plans with company match

Flexible work setup

Annual learning & wellness benefit

Monthly book perk

Qualifications

• 3+ years of B2B email marketing experience, ideally in SaaS or e-commerce environments.
• Strong writing skills with a track record of crafting high-converting emails.
• Detail-oriented and comfortable working in a fast-paced global team.

Responsibilities

• Own and execute email marketing strategy to support key lifecycle stages.
• Develop and manage automated workflows and optimize audience segmentation.
• Analyze performance metrics and run A/B tests to improve email effectiveness.

Skills

B2B email marketing experience

Analytical mindset

Excellent collaboration skills

Proficiency in HubSpot

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

HubSpot

Mailchimp

Job description

AfterShip, recognized as a Great Place to Work Certified company, is at the forefront of transforming the global eCommerce landscape. Our mission is to empower eCommerce retailers to create and manage the world’s best online shopping experiences. Powering over 4.4 billion shipment trackings for over 20,000 global brands like Samsung, GymShark, Dr. Squatch, Citizen, Mejuri and Aesop, AfterShip revolutionizes how businesses engage with customers after purchase. We are pioneering AI-driven post-purchase solutions, from smart shipment tracking and returns management to personalized product recommendations and AI-powered delivery estimates.

Having secured a $66 million Series B in 2021, we are accelerating our growth and continuing to shape the future of eCommerce.

At AfterShip, we are building a diverse and high-performing culture that encourages collaboration and experimentation on a global scale. Even as a company with over 10 years under our belt and 450 AfterShippers across our 8 global offices, we embrace a dynamic and agile approach to our work.

We operate with a flat team structure, where you will have opportunities to contribute your ideas and take ownership over your work to create meaningful impact for the business and the customers we serve. If you’re looking for a vehicle to achieve your professional goals and work alongside fantastic teams, we invite you to join us.

Your Mission :

As the Email Marketing Manager at AfterShip, your mission is to own and grow the email marketing channel as a key driver of our customer lifecycle strategy from lead acquisition and nurturing to cross-selling and retention. You’ll play a critical role in building scalable programs that convert leads into long-term customers for our global SaaS products, with a strong focus on the North American market.

You’ll report to the Lifecycle Marketing Lead (based in APAC) and collaborate closely with cross-functional teams including Marketing Operations, Product Marketing, Sales, and Design. Your work will directly impact business growth by launching high-performing, data-driven email programs that move prospects and customers through the funnel.

This is a remote role with a preference for candidates located in North America, as we’re expanding our talent footprint beyond APAC. Given the global nature of our team and customer base, you may need to accommodate early or late calls 1-2 times per week to collaborate with teams in Asia and Europe. You'll be joining a fast-moving, metrics-driven environment with the opportunity to expand into broader lifecycle marketing responsibilities as the email channel scales.

What You’ll Do :

• Own and execute email marketing strategy to support key lifecycle stages such as lead acquisition, nurturing, cross-selling, onboarding, and retention across AfterShip’s SaaS products.
• Develop and manage automated workflows (e.g., welcome series, re-engagement campaigns) using tools like HubSpot, and optimize audience segmentation and targeting.
• Analyze performance metrics (e.g., open rates, CTR, conversions, revenue impact) and run A / B tests to continuously improve email effectiveness and ROI.
• Collaborate cross-functionally with marketing ops, product marketing, and design teams to ensure copy, layout, and strategy align with brand standards and business goals.
• Ensure global compliance with email marketing regulations (e.g., GDPR, CAN-SPAM), and maintain best practices in subscription and data management.
• Stay ahead of trends in email and lifecycle marketing (e.g., AI-driven personalization, interactive content) and introduce new tactics to scale the channel.

Who We're Looking For :

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of B2B email marketing experience, ideally in SaaS or e-commerce environments.
• Proficiency in email marketing platforms like HubSpot, Mailchimp, or Instantly.ai.
• Strong writing skills in English with a track record of crafting high-converting emails.
• Familiarity with global email marketing regulations and best practices.
• Analytical mindset with experience using data to guide strategy and improve performance.
• Excellent collaboration and project management skills across cross-functional teams.
• Detail-oriented, self-driven, and comfortable working in a fast-paced global team.

At AfterShip, we understand that not all applicants will have skills that match the job description exactly. We value diverse experiences and respect that experience comes in many different forms, so even if you feel you may not meet every qualification to a T then we still encourage you to apply. We are always looking for people who can help us continue to raise the bar for our team and who want to join us on our mission.

Why You Should Join Us :

• Great Place to Work Certified : We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.
• Innovative & Inclusive Culture : Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that’s inclusive, which has allowed us to surround ourselves with the industry's most talented professionals.
• Ambitious Mission with Real Impact : Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.
• Thrive & Grow : There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company.
• Flexible Work Setup : We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations (Toronto, Austin, Barcelona). You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role.
• Competitive compensation
• Remote-first / hybrid-flexible work setups
• Healthcare coverage offered from day 1
• Retirement plans including company match
• Annual learning & wellness benefit
• Monthly book perk
• In-office lunch and commuter benefits for those located in our hub locations

We are an equal opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with the legislative requirements of this job’s location. Please let us know if you require accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

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