Marketing Segment Manager - Chevrolet Cars & Crossovers

General Motors; Oshawa; Hybrid; CAD 98,000 - 147,000; Full time

Benefits offered by this job

Healthcare, dental, and vision

GM Vehicle Purchase Plan

Pension plan

Job summary

General Motors Canada seeks a Marketing Segment Manager for Chevrolet Crossovers, reporting to the National Marketing Manager. The role focuses on market dynamics, strategic planning, and coordinating cross-functional marketing initiatives for ICE and EV portfolios.

The position is hybrid, with expectations to report to Oshawa or Markham Elevation Centre at least three times per week. You will influence brand strategy, launches, and dealer marketing tools across Canada.

Qualifications

• Strong communication and collaboration skills.
• Interpersonal skills and ability to lead and influence various groups and levels.
• Strong organization and analytical skills.
• Ability to lead and manage initiatives.
• Willingness to travel.

Responsibilities

• Assist Brand Team in achieving business plan targets (sales, market share, profitability, and brand health).
• Develop marketing plans with Brand Advertising & Communications Team.
• Coordinate with Cadillac, Chevrolet, Buick and GMC counterparts for showroom alignment.
• Analyze market dynamics and provide recommendations on incentives, pricing and volume.
• Support in product launches and development of marketing tools for field staff and dealers.
• Create retail incentive plans and proposals for RPM planning.
• Serve as SME for vehicles within the Brand portfolio.
• Collaborate with US Marketing Teams on alignment opportunities.
• Develop Canadian brand positioning as required.

Skills

Communication

Collaboration

Interpersonal skills

Leadership

Organization & analytics

Education

Bachelor's degree (Commerce/Business)

Tools

Microsoft Excel

PowerPoint

Job description

Job Description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week.

Reporting to the National Marketing Manager - Chevrolet Cars & Crossovers, the Marketing Segment Manager (MSM) - Chevrolet Crossovers monitors and analyzes market dynamics to develop and coordinate strategic plans and marketing initiatives.

This role will support the holistic Brand portfolio of ICE vehicles along with the Brand's Electric Vehicle portfolio for Chevrolet Crossovers.

Key Responsibilities

• Assist Brand Team in achieving Business Plan Targets - Sales, Market Share, Profitability and Brand Health
• Work closely with the Brand Advertising & Communications Team to develop comprehensive marketing plans
• Work closely with Cadillac, Chevrolet, Buick and GMC Marketing Segment Manager counterparts to ensure strategic showroom alignment
• Perform detailed analysis & develop recommendations in support of overall vehicle brand management process, including, but not limited to, retail incentives, market dynamics, competitive environment, product packaging, pricing and volume.
• Develop strategic and concise brand plans and support the Brand Advertising & Communications team with agency briefs
• Assist in the execution of flawless product launches
• Laisse and support the PR Communications team with content for media press releases, media interviews and physical and virtual content and support for Media Ride & Drives
• Develop impactful sales, marketing and training tools for field staff and dealer personnel
• Develop and present retail incentive plans and proposals for product lines as part of the monthly retail planning process (RPM)
• Be a subject matter expert on all vehicles within the Brand product portfolio
• Assist in the development of new product programs, making recommendations on product packaging, pricing and marketing strategy
• Build relationships and interface with the US Marketing Teams to collaborate and understand strategic alignment opportunities on an ongoing basis
• Develop unique Canadian brand positioning as required

Required Skills and Experience

• Post Secondary Education required
• University degree (Bachelor of Commerce / Business with major in Marketing an asset)
• 5+ years of relevant/similar experience
• Demonstrated strong communication and collaboration skills
• Demonstrated interpersonal skills and ability to lead and influence various groups and levels
• Demonstrated strong organization & analytical skills
• Demonstrated ability to lead and manage
• Demonstrated strength in Microsoft office - Excel and PowerPoint
• Willingness to travel

Preferred Skills and Experience

• Previous field sales experience considered an asset
• Previous marketing experience considered an asset
• Bilingual (English/French) considered an asset

Benefits

• The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
• Healthcare, dental and vision benefits including health care spending account and wellness incentive.
• Life insurance plans to cover you and your family.
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
• GM Vehicle Purchase Plan for you, your family, and friends.

Compensation

The salary range for this role is $97,800 to $146,600. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

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