Marketing Science Lead

Gh Gruppe; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Marketing Science Lead who thrives on curiosity and collaboration. This role involves ensuring robust measurement of cross-channel marketing initiatives, utilizing digital analytics tools, and working closely with multidisciplinary teams. You will engage in tracking, data visualization, and testing to optimize marketing performance. Your expertise in digital media channels and A/B testing will be crucial in delivering actionable insights. Join a dynamic environment that values continuous learning and fosters collaboration, where your contributions will significantly impact client success and marketing effectiveness.

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation and wellness days

Six free therapy sessions

Hybrid work options

Summer Fridays

Funding for learning and development

Employee discounts

Qualifications

• Strong understanding of digital media channels and their interactions.
• Experience with A/B testing and digital media platforms.

Responsibilities

• Collaborate with teams to implement cross-channel data capture solutions.
• Effectively communicate complex concepts to non-technical audiences.

Skills

Digital Media Channels

A/B Testing

Data Visualization

Project Management

Collaboration Skills

Communication Skills

Problem Solving

Data Analysis

Organizational Skills

Tools

Google Marketing Platform

Meta Business Suite

TikTok Ad Manager

Google Tag Manager

SQL

Job description

As a Marketing Science Lead, your curiosity never ends. You will be responsible for ensuring clean, robust measurement of cross-channel marketing activations. You have experience working with digital analytics tools – especially tag management platforms. In this role, you will work with other Marketing Sciences team members as well as cross-functional teams to support a variety of digital marketing measurement initiatives. Collaborating with multidisciplinary teams, you identify, prioritize, and address clients’ business needs. You’re a rock star in sub-disciplines of Marketing Science—tracking and measurement, data visualization, testing and evaluation, and data integration, with a subject matter expertise in Media with an audience-first approach.

You will:

• Collaborate with media analytics team members to implement cross-channel data capture solutions to support clean, efficient measurement of digital marketing activities.
• Effectively communicate and present complex technical concepts to non-technical audiences.
• Maintain digital analytics measurement solutions and steer the advancement of solutions over time.
• Ensure taxonomy and data collection best practices and governance standards are applied to existing and new implementations.
• Operate A/B tests against audience and creative content to close feedback loops and optimize performance.
• Creatively solve problems, improve processes, and design methodically.
• Drive collaboration within teams to provide support, share skills, and gain insight.
• Confidently manage project delivery expectations and communications to the project team.

You have:

• Strong understanding and experience working with digital media channels (e.g., Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
• Proven experience operating A/B testing within marketing campaigns.
• Experience with digital media platforms (e.g., Google Marketing Platform, Meta Business Suite, TikTok Ad Manager, etc.).
• Pixel and tag implementation experience across media platforms (Meta, TikTok, LinkedIn, DV360, SA360, Innovid, DCM, Google Tag Manager, etc.).
• Experience with data storage and databases (SQL, cloud-based systems) to extract, transform, and analyze data for actionable marketing insights.
• Functional understanding of APIs and API data calls.
• Confidence in your communication and collaboration skills.
• Ability to efficiently communicate deliveries and delays of projects with follow-ups as needed.
• Well-organized approach to working on multiple projects at once.
• Passion to always improve your team’s craft through ongoing learning and support.
• Strong collaboration, project management, and team building skills.
• Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
• Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.

Nice to have:

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Six free therapy sessions through Therify
• Access to online services for families and new parents
• Hybrid work options
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Funding towards internal learning and development
• Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

CM Liquid Talent is still an option for roles approved to be 100% remote.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [e-mail].

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.