Marketing Science Director

Critical Mass; Toronto; On-site; CAD 95,000 - 120,000; Full time

Job summary

Une entreprise de marketing numérique bien établie recherche un Directeur en Marketing Science pour superviser la mesure et l'analyse des campagnes marketing. Ce rôle impliquera de travailler avec des équipes multidisciplinaires pour améliorer les stratégies basées sur des données. Le candidat idéal aura une solide expérience dans les outils numériques et l'analyse de données, avec une capacité éprouvée à communiquer des insights complexes de manière claire. Ce poste est idéal pour une personne passionnée par le marketing à données et la technologie.

Benefits

Congés de maternité et parentaux globaux

Programmes d'apprentissage et de développement

Jours de vacances, congés compassionnels et flexibles

Accès à des services en ligne pour familles

Réductions pour employés

Groupes d'affinité

Après-midi libre le vendredi

Qualifications

• 8+ ans d'expérience pertinente, maîtrise des canaux numériques.
• Expérience dans la création de dashboards et l'analyse de données.
• Capacité à formuler des recommandations basées sur des insights clairs.

Responsibilities

• Collaborer avec des équipes pour mesurer les activations marketing.
• Maintenir les solutions de mesure d'analytique numérique.
• Gérer des tests A/B pour optimiser les performances.

Skills

Collaboration

Analyse de données

Communication

Gestion de projet

Data Visualization

Résolution de problèmes

Education

Bac + 4/5 en Marketing, Communication ou similaire

Tools

Google Analytics

Tableau

Power BI

SQL

HubSpot

Salesforce

Meta Business Suite

Job description

As a Marketing Science Director, your curiosity never ends. You will be responsible for ensuring clean, robust measurement of cross-channel marketing activations. You have experience working with digital analytics tools – especially within media and CRM.
In this role, you will work with other Marketing Science team members as well as cross-functional teams to support a variety of digital marketing measurement initiatives. Collaborating with multidisciplinary teams, you identify, prioritize, and address clients’ business needs. You’re a rock star in sub-disciplines of Marketing Science—tracking and measurement, data visualization, testing and evaluation and data integration, data science, with a subject matter expertise in Media with an audience first approach.

You will:

• Collaborate with media analytics team members to implement cross-channel data capture solutions to support clean, efficient measurement of digital marketing activities.

• Effectively communicate and present complex technical concepts to non-technical audiences.

• Maintain digital analytics measurement solutions and steer the advancement of solutions over time.
• Collaborate with Strategy and MarTech team members to create and maintain data strategy for CDP launch to support client CRM efforts.
• Ensure taxonomy and data collection best practices and governance standards are applied to existing and new implementations.
• Operate A/B tests against audience and creative content to close feedback loops and optimize performance.

• Creatively solve problems, improve processes, and design methodically.

• Drive collaboration within teams to provide support, share skills, and gain insight.
• Confidently manage project delivery expectations and communications to project team.

You have:

• 8+ years of relevant experience.
• Strong understanding and experience working with digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
• Experience building dashboards in Power BI, Tableau, or similar.
• Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
• Experience with digital media platforms (e.g.: Google Marketing Platform, Meta Business Suite, TikTok Ad Manager etc.), CRM platforms (e.g.: HubSpot, Salesforce) and website analytics platforms (e.g.: Google Analytics, Adobe Analytics).
• Proven experience operating A/B testing, campaign reporting, media implementation, and brand reporting within marketing campaigns.
• Experience with data storage and databases (SQL, cloud-based systems) to extract, transform, and analyze data for actionable marketing insights.
• Confidence in your communication and collaboration skills.
• Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
• Well-organized approach to working on multiple projects at once.
• Passion to always improve your team’s craft through ongoing learning and support.
• Strong collaboration, project management, and team building skills.
• Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.

Nice to have:

• Utilization of JIRA or other Project Management tools.
• Ability to take notice of business opportunities within client accounts.
• Hands on experience with data science projects.
• Integrating digital and media data, MMM (mixed media modeling) or MTA (multi-touch attribution).
• Experience supporting automotive clients.

What We Offer

• Global maternity and parental leave

• Competitive benefits packages

• Vacation, compassionate leave, personal/sick days, and flex days

• Access to online services for families and new parents

• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)

• 13 affinity groups

• Internal learning and development programs

• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.comand us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx