Marketing Science Analyst: Innovate Marketing Measurement

RBC; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading financial services institution in Toronto is seeking a Marketing Science Analyst to enhance their marketing optimization efforts. This role requires combining expertise in marketing with technical analytics to expand measurement capabilities and drive effectiveness. Candidates should possess strong analytical skills, experience with data visualization tools, and a solid understanding of media planning. This position offers competitive compensation and opportunities for professional growth.

Benefits

Comprehensive Total Rewards Program

Competitive compensation

Flexible work/life balance options

Qualifications

• 3-5 years of experience in marketing analytics, preferably in financial services.
• Hands-on experience with data analysis and cloud technologies.
• Strong ability to write complex SQL queries.

Responsibilities

• Partner with Marketing teams to identify analytical opportunities.
• Evaluate new data sources for marketing analytics.
• Collaborate with Data Scientists to define model specifications.

Skills

Marketing/media domain knowledge

Analytical skills

Data visualization with Tableau

SQL proficiency

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Economics, Statistics, or Mathematics

Master's degree (MBA, MS in Marketing Analytics) preferred

Tools

Python (pandas, NumPy, matplotlib)

AWS (S3, Glue)

Git/GitHub

Job description

A leading financial services institution in Toronto is seeking a Marketing Science Analyst to enhance their marketing optimization efforts. This role requires combining expertise in marketing with technical analytics to expand measurement capabilities and drive effectiveness. Candidates should possess strong analytical skills, experience with data visualization tools, and a solid understanding of media planning. This position offers competitive compensation and opportunities for professional growth.