Marketing Science Analyst

DAC Group; Toronto; On-site; CAD 75,000 - 100,000; Full time

Job summary

Join DAC Group as a Marketing Science Analyst and leverage your expertise in delivering marketing mix models to drive strategic business decisions. In this role, you will engage in hands-on modeling, data analysis, and collaboration with marketing and finance stakeholders to measure and optimize marketing effectiveness.

Benefits

Competitive salary and comprehensive health benefits

Generous PTO and wellness initiatives

Opportunities for continued learning and professional development

A supportive and casual work environment

Qualifications

• 2 years of direct experience delivering MMM models in a business environment.
• Hands-on proficiency in Python or R for statistical modeling and SQL for data extraction.
• Experience working with Snowflake or similar cloud data warehouses.

Responsibilities

• Build, deliver, and maintain MMM models using historical media spend and external variables.
• Lead the end-to-end MMM process including data preparation, diagnostics, and stakeholder delivery.
• Translate MMM results into actionable recommendations on media mix budget allocation.

Skills

Loyalty Marketing

Marketing

Google Analytics

Attribution Modeling

Data Visualization

Customer Segmentation

Market Research

Analytics

Education

Bachelor's degree in Statistics, Economics, Data Science, or a related field

Tools

Tableau

Power BI

SQL

Python

R

Snowflake

Job description

Move Your Career Forward with DAC as a Marketing Science Analyst

Who We Are

We are DACa global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO paid media creative production analytics and local optimization we combine the brightest minds with innovative technology to deliver seamless forward-thinking strategies. Powered by AI data and creative ingenuity we deliver integrated campaigns that engage customers at every touchpointfrom global audiences to individual store locations.

Role Summary

We are seeking a Marketing Science Analyst with hands-on experience delivering MMM projects end-to-end. This role is ideal for someone who has built calibrated and interpreted marketing mix models to drive real-world business decisionsideally across both upper- and lower-funnel channels. Youll be part of a team responsible for quantifying marketing effectiveness guiding investment decisions and embedding measurement rigor into strategy. Practical experience delivering MMM (not just supporting it) is essential.

Key Responsibilities

• Build deliver and maintain MMM models using historical media spend business outcomes and external variables to measure marketing impact across the funnel (e.g. awareness consideration conversions).
• Lead the end-to-end MMM process : data preparation feature engineering model development diagnostics calibration (e.g. to experiments) and stakeholder delivery.
• Conduct exploratory data analysis (EDA) to identify data quality issues trends and patterns that inform modeling.
• Translate MMM results into clear actionable recommendations on media mix budget allocation and ROI working closely with marketing and finance stakeholders.
• Support full-funnel measurement by integrating brand media and sales performance data into unified models.
• Work with Snowflake or similar cloud data platforms to query and manage large datasets; partner with data engineering where needed.
• Design and deliver automated reports and dashboards that democratize MMM insights across the business.
• Support incrementality testing (e.g. geo lift tests) and triangulate with MMM for more robust decision-making.
• Stay up-to-date on measurement best practices and propose enhancements to existing modeling approaches.

Required Qualifications

• Bachelors degree in Statistics Economics Data Science or a related field.
• 2 years of direct experience delivering MMM models in a business environment preferably full-funnel.
• Hands-on proficiency in Python or R for statistical modeling and SQL for data extraction.
• Experience working with Snowflake or similar cloud data warehouses.
• Strong understanding of marketing channels (TV digital social etc.) and performance KPIs.
• Demonstrated ability to present technical findings to non-technical stakeholders and drive decision-making.
• Experience building dashboards or reporting tools using Tableau Power BI or similar.
• Comfortable working with large messy datasets and performing structured EDA.
• Preferred Qualifications
• Experience calibrating MMM models with external testing (e.g. geo or audience lift).
• Familiarity with data pipeline workflows and collaborating with data engineers.
• Exposure to brand tracking data and other upper-funnel performance metrics.
• Experience working in a performance marketing marketing science or media strategy environment.

Why This Role

This is a high-impact role that offers the opportunity to drive strategic decisions at scale. Youll help shape how marketing investments are understood optimized and defendedbringing modeling rigor to the front lines of business planning.

What Youll Get

• Professional Growth : Work with top-tier clients and cutting-edge tools in the performance marketing industry.
• Collaborative Culture : Be part of a global organization that values curiosity transparency and innovation.
• Competitive Benefits :
• Competitive salary and comprehensive health benefits.
• Generous PTO wellness initiatives and parental leave.
• Retirement saving plans.
• Opportunities for continued learning and professional development.
• A supportive collaborative and casual work environment.

How We Work

This role requires two in-office days per week with three days in-office during the three-month orientation period. Fully remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties responsibilities and qualifications may vary based on assignment or group. DAC is an equal opportunity employer committed to providing equal employment opportunities to all employees and applicants without regard to race color ethnicity gender age religion creed national origin sexual orientation gender identity marital status citizenship genetic information disability or any other basis prohibited by applicable federal provincial or municipal law. If you require an accommodation in any aspect of the selection process please reach out to

Salary at DAC is determined by various factors including but not limited to location the individuals particular combination of education knowledge skills competencies and experience as well as contract-specific affordability and organizational requirements.

Required Experience :

Key Skills

Loyalty Marketing,Marketing,Google Analytics,Pardot,Attribution Modeling,Pivot tables,Salesforce Marketing Cloud,Data Visualization,Tableau,Customer Segmentation,Market Research,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1

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