Marketing Research

Swoon; Toronto; Hybrid; CAD 80,000 - 100,000; Part time

Job summary

A consultancy firm in Toronto is looking for a Marketing Researcher II to lead qualitative research and collaborate with cross-functional teams. You will guide research strategies and provide insights that influence business decisions. Ideal candidates have over 5 years of qualitative research experience and proficiency in tools like Usertesting.com and Figma. This role offers a hybrid work model.

Qualifications

• 5+ years of hands-on qualitative research experience.
• Deep understanding of research methodologies.
• Strong moderation and synthesis skills.

Responsibilities

• Lead qualitative research studies: interviews, usability testing, surveys.
• Present insights clearly to stakeholders and leadership.
• Collaborate with data, product, content, and analytics teams.

Skills

Qualitative research experience

Research methodologies

Moderation skills

Synthesis skills

Agile environments

Data analysis tools

Tools

Usertesting.com

Figma

Job description

Marketing Researcher II

Toronto

1-Year Contract

Pay

• T4: $32.20/hr
• Incorporated: $49/hr

Location: Toronto (Hybrid)

Duration: 1 year

What You’ll Do:

We’re looking for a Marketing Researcher II to guide cross-functional teams across Product, Design, and Marketing. You’ll shape research strategies, execute end-to-end studies, and deliver impactful insights that drive business decisions.

• Lead qualitative research studies: interviews, diary studies, usability testing, surveys, focus groups
• Help reframe questions into actionable research goals
• Present insights clearly to stakeholders and leadership
• Support self-serve research and mentor designers
• Collaborate with data, product, content, and analytics teams
• Build a central repository of research insights

What You Bring:

• 5+ years of hands-on qualitative research experience
• Deep understanding of research methodologies
• Strong moderation and synthesis skills
• Experience in Agile environments
• Proficiency in tools like Usertesting.com, Figma, and basic data analysis tools
• Background in consumer brands, data, or fintech is a plus
• Bonus: Familiarity with AI, AR, or VR in user research

Interested or know someone who’d be a great fit? Reach out to learn more.