marketing project manager

RV SnapPad; Calgary; On-site; CAD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a talented Marketing Specialist to drive innovative publicity and fundraising events. This role involves developing and implementing effective communication strategies, conducting market analysis, and preparing engaging written materials. The ideal candidate will possess strong analytical skills and a keen eye for detail, ensuring that all marketing efforts align with business objectives. Join a dynamic team dedicated to excellence in brand management and digital media, where your contributions will make a significant impact in a collaborative and supportive environment.

Benefits

Dental plan

Health care plan

Qualifications

• 5+ years of experience in market analysis and brand management.
• Strong communication skills, both oral and written, are essential.

Responsibilities

• Develop and implement communication strategies for publicity and fundraising.
• Conduct research and prepare marketing materials and reports.
• Coordinate special publicity events and conduct surveys.

Skills

Market analysis

Brand management

Digital media

Excellent oral communication

Excellent written communication

Attention to detail

Education

Bachelor's degree

Job description

Overview

Languages

English

Education

• Bachelor's degree
  
  

Experience

5 years or more

On site

Work must be completed at the physical location. There is no option to work remotely.

Work setting

• Business
  
  

Responsibilities

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Conduct comparative research on marketing strategies for industrial and commercial products
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Develop portfolio of marketing materials
• Design, conduct and analyze quantitative and qualitative research projects
• Develop feasibility studies
• Conduct online marketing, E-commerce and Website promotions
  
  

Supervision

• 1 to 2 people
  
  

Experience and specialization

Area of work experience

• Market analysis
  
  

Area of specialization

• Brand management
• Digital media
  
  

Additional information

Work conditions and physical capabilities

• Attention to detail
  
  

Personal suitability

• Client focus
• Excellent oral communication
• Excellent written communication
  
  

Benefits

Health benefits

• Dental plan
• Health care plan