Marketing Program Operations Specialist

Eunasolutions; Oakville; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

Euna Solutions seeks a Marketing Program Operations Specialist to join their dynamic Marketing team in Oakville, Ontario. In this hybrid role, you will drive campaign execution using Pardot and HubSpot, collaborate with teams for seamless delivery, and contribute to data-driven marketing strategies. Ideal candidates are tech-savvy marketers with a passion for performance metrics and continuous improvement.

Benefits

Competitive wages

Wellness days

Flexible work day

Community Engagement opportunities

Health and dental benefits

Culture committee events

Qualifications

• 3+ years of experience in marketing, particularly in B2B or ABM environment.
• Strong technical skills with Pardot for campaign automation.
• Proficient in WordPress and able to manage web content.

Responsibilities

• Build, test, and deploy email campaigns and landing pages.
• Monitor lead-to-account matching processes for ABM campaigns.
• Coordinate with cross-functional teams for campaign execution.

Skills

Email Marketing

B2B Marketing

Data Analysis

Digital Content Creation

Education

Bachelor's degree in Marketing or Communications

Tools

Pardot

HubSpot

LeanData

WordPress

HTML

CSS

Job description

About Us:

Euna Solutions is a leading public sector SaaS provider focusedon delivering innovative solutions that empower public servants tothrive in an ever-evolving digital landscape. Our dynamic team values creativity, collaboration, and the ability to think outside the box. Join us and play a critical role in shaping how we communicate our brand and products to the world.

Job Title:
Marketing Program Operations Specialist

Job Summary:Join our dynamic Marketing team as a Marketing Program Operations Specialist and drive the execution of high-impact campaigns that fuel lead generation and customer engagement! In this role, you’ll
leverage tools like Pardot, LeanData, HubSpot, HTML/CSS, and WordPress to build and optimize email campaigns, landing pages, ads, and digital content. Collaborating with cross-functional teams, you’ll ensure seamless campaign delivery and contribute to measurable business outcomes in a fast-paced environment. Perfect for a tech-savvy marketer with
at least 3 years of experience eager to grow in marketing automation and program operations.

Key Responsibilities:

• Campaign Execution & Automation:

• Build, test, and deploy email campaigns, landing pages, and forms using Pardot to support B2B and ABM programs focused on lead generation and account engagement.

• Manage email templates, dynamic content, and audience segmentation in Pardot to deliver targeted, high-performing campaigns.

• Troubleshoot automation workflows to ensure data accuracy and campaign success.

• Lead Scoring & Routing:

• Configure and maintain
  lead scoring models in Pardot to prioritize high value leads and accounts based on engagement, fit, and intent for B2B and ABM strategies.

• Utilize LeanData to streamline lead routing, ensuring leads and accounts are accurately matched and assigned to the right sales reps in real-time, improving response times.

• Monitor and optimize lead-to-account matching processes to support ABM campaigns targeting key accounts.

• Digital Content Management:

• Update and maintain campaign-specific web forms, landing pages, and integrations using WordPress, aligning with B2B and ABM program goals and brand standards.

• Apply HTML and CSS to customize emails, landing pages, and web assets for optimal design, functionality, and responsiveness across devices.

• Program Operations Support:

• Coordinate with content, design, and sales teams to execute multi-channel marketing programs (email, web, social) on time and within scope.

• Support tracking and reporting on campaign performance metrics (e.g., open rates, click-through rates, conversions) to optimize programs.

• Import and manage lead uploads in Pardot and Excel, ensuring data accuracy and proper formatting for B2B and ABM campaign segmentation.

• Maintain accurate program and lead data in Pardot and Salesforce, ensuring campaign attribution and performance reporting.
  

Qualifications:

• Education & Experience:

• Bachelor's degree in marketing, Communications, or related field.

• +3 years of experience in marketing, campaign execution, or program operations, ideally in a B2B or ABM environment.

• Technical Skills:

• Proficiency in Pardot (Salesforce Marketing Cloud Account Engagement) for campaign setup, automation, and lead scoring.

• Experience with LeanData for lead routing, account matching, and ABM orchestration.

• Strong knowledge of HTML and CSS for customizing emails, landing pages, and web content.

• Hands-on experience with WordPress managing campaign-related web content and plugins.

• Familiarity with Salesforce Sales Cloud, ABM tools (e.g., 6sense), Ad Platforms (e.g., LinkedIn Ads)
  or analytics platforms (e.g., Google Analytics) is a plus.

• Soft Skills:

• Excellent organizational skills and attention to detail to manage multiple campaigns and deadlines.

• Strong communication and teamwork skills to collaborate with cross-functional teams.

• Analytical mindset to assess campaign performance and suggest improvements.

• Proactive and eager to learn in a fast-paced environment.

Preferred Qualifications:

• Pardot Specialist or similar certification.

• Experience operationalizing marketing campaigns using email marketing best practices.

• Intermediate skills in Excel are preferred for data manipulation, including pivot tables, VLOOKUP, and formulas.

Location: This role is hybrid 3 days/week in our Oakville, ON office.

What It's Like to Work at Euna Solutions

At Euna Solutions, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunity for professional growth and advancement.

Here are some of theperksthat Euna employees enjoy:

Competitive wages
Wepaycompetitive wages and salaries, and we only expect an honest 40-hour week for it.

️Wellness days
What’s better than a long weekend? An extra-long weekend!Twice a year, Euna employees enjoy an extra day on top of the long weekend! An extra day to decompress and spend time doing the things you love.

Community Engagement Committee
At Euna, we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through time,giftsand skills.

Flexible work day
Weunderstandthat what a workday looks like differs by employee and the role requirements. Through our interview processwe’llwork with you to ensureit’sa fitfor you and the specific roleyou’reinterested in.

Benefits
Askus for a copy of our health and dental benefits!

Culture committee
Celebrateatevery occasion with the culture team! They make sure that our team’s culture is bustling with frequent fun events for holidays and special occasions, as well as for miscellaneous fun.

About Euna Solutions

Euna Solutions is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration. Designed to enhance efficiency, collaboration, and compliance, Euna Solutions supports more than3,400organizations across North America in building trust, enabling transparency, and driving community impact. Recognized on Government Technology’s GovTech 100 list, Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions. To learn more, visitwww.eunasolutions.com.

Please visit our website:https://eunasolutions.com/careers/and check out our LinkedIn Pageshttps://www.linkedin.com/company/eunasolutions/

We believe in embracing new perspectives andoptimizingimpact. If you have relatable experience and relevant transferrable skills but feel you may be missing a few of the requirements, we encourage you to apply! We recognize that people have unique career journeys and ifyou'reexcited about this role and know you can bring something great to the team, then we want to hear from you. Please know Euna Solutions is committed toprovidinga comfortable and accessible interview process for every candidate. If there are anyaccommodationsour team can make throughout our hiring process (big or small), please let us know.

For any inquiries or requestsregardingaccessibility at Euna Solutions, please [e-mail] call our officeat1.877.707.7755. Upon request,appropriate accessibleformats or arrangements will beprovidedas soon aspracticable.