Marketing Orchestration Advisor

Desjardins; Aurora; Hybrid; CAD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive salary and annual bonus

4 weeks of flexible vacation

Defined benefit pension plan

Group insurance including telemedicine

Reimbursement of health and wellness

Job summary

Desjardins is seeking a Marketing Orchestration Lead in Canada (York Region) for a 14‑month temporary role. You will plan, coordinate, and optimize multi-channel campaigns (SEM/SEO/AEO, digital client acquisition) to support agent growth and business objectives.

You will collaborate with external media vendors, internal teams, and partners to ensure on‑time delivery, budget alignment, and compliance. You will oversee campaign briefs, performance reviews, and analytics, translating insights into

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Five years+ of relevant marketing experience including campaign management and digital marketing.
• Advanced experience managing agency and vendor relationships.
• Advanced experience developing creative briefs with production teams.
• Experience managing integrated campaigns including SEM, display, SEO, and vendor-supported programs.
• Strong project and stakeholder management capabilities.
• Ability to translate digital insights into actionable strategies.
• Advanced proficiency in English due to work tools and partner interactions.
• Deep knowledge of digital marketing principles and channels (SEM, SEO, AEO, websites, landing pages, analytics).

Responsibilities

• Lead the execution and optimization of the DAN Co-op Marketing Program and other initiatives.
• Develop and manage integrated marketing plans to support business, agent, and client acquisition.
• Coordinate campaign execution across paid media, digital, and supporting channels.
• Manage campaign timelines, deliverables, budgets, and governance processes.
• Act as SME in digital marketing channels, advising on SEM, SEO, AEO, websites and campaigns.
• Identify opportunities to improve program effectiveness and client engagement.
• Provide strategic recommendations based on campaign performance and market trends.
• Manage relationships with external media agencies and vendors.
• Develop campaign briefs and performance expectations for agency partners.
• Oversee implementation, optimization, and performance reviews.
• Monitor vendor performance and ensure quality standards.
• Support vendor evaluation, RFPs, and exploratory assessments where required.
• Collaborate with internal teams to develop assets and client-facing materials.
• Prepare and deliver briefs outlining objectives, audiences, messages, channels, and metrics.
• Coordinate approvals and ensure alignment with brand and compliance.
• Partner with product, field marketing, and stakeholders to support organizational priorities.
• Facilitate cross-team communication throughout campaigns.
• Analyze performance across channels and derive actionable insights.
• Monitor KPIs, budget utilization, and marketing outcomes.

Skills

Marketing strategy

Campaign management

Digital marketing

Vendor relationships

Creative briefs

Project management

Stakeholder management

Digital analytics

English proficiency

SEM/SEO/AEO

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Google Ads

SEO tools

Web analytics (GA4)

Display advertising platforms

Job description

Temporary 14 month position.
Are you passionate about leading integrated marketing programs and driving impactful campaign execution? Do you thrive in a fast-paced environment where collaboration, strategy, and operational excellence come together? The Marketing Orchestration Department is looking for a Marketing Orchestration Lead to oversee key marketing initiatives supporting the Desjardins Agent Network (DAN), including the DAN Co-op Marketing Program and other strategic business mandates. In this role, you will be responsible for planning, coordinating, and optimizing multi-channel marketing campaigns that support agent growth and business objectives. You will leverage your strong understanding of digital marketing ecosystems, including search engine marketing (SEM), search engine optimization (SEO), answer engine optimization (AEO), websites, and digital client acquisition strategies, to shape effective campaigns and deliver measurable business results. Working closely with external media vendors, internal creative teams, business partners, and subject matter experts, you will ensure the successful delivery of SEM, display, and other digital marketing initiatives from briefing through execution and performance analysis. Reporting to the Team Leader, Marketing Orchestration, you will serve as a key liaison between strategy and execution, bringing together internal and external stakeholders to deliver meaningful marketing outcomes while ensuring alignment with brand, regulatory, and business requirements. More specifically, you will be required to:

• Lead the execution and continuous optimization of the DAN Co-op Marketing Program and other assigned marketing initiatives
• Develop and manage integrated marketing plans that support business, agent, and client acquisition objectives
• Coordinate campaign execution across paid media, digital, and supporting marketing channels
• Manage campaign timelines, deliverables, budgets, and governance processes to ensure successful delivery
• Act as a subject matter expert in digital marketing channels and platforms, providing guidance and recommendations related to SEM, SEO, AEO, websites, landing pages, display advertising, and digital client acquisition strategies
• Identify opportunities to improve program effectiveness, scalability, and client engagement through innovation and best practices
• Provide strategic recommendations to business partners based on campaign performance and evolving market trends
• Manage relationships with external media agencies and vendors supporting SEM, display advertising, SEO initiatives, and other digital marketing services
• Develop campaign briefs, objectives, and performance expectations for agency partners
• Oversee campaign implementation, optimization activities, and performance reviews to ensure alignment with business goals and budget targets
• Monitor vendor performance, review deliverables, and ensure quality standards are consistently met
• Support vendor evaluation, contract discussions, RFPs, and exploratory assessments when required
• Partner with internal creative studios and marketing teams to develop campaign assets and client-facing materials
• Prepare and deliver creative briefs that clearly outline objectives, target audiences, key messages, channel strategies, and success metrics
• Coordinate approvals and ensure creative deliverables align with brand guidelines, compliance requirements, and campaign strategies
• Collaborate with product experts, field marketing teams, and other stakeholders to ensure campaigns support broader organizational priorities
• Facilitate communication between business, creative, agency, and vendor teams throughout campaign lifecycles
• Analyze campaign performance across digital marketing channels, identifying actionable insights and optimization opportunities
• Monitor key performance indicators, budget utilization, and marketing outcomes to measure program effectiveness
• Prepare reports, presentations, and recommendations for leadership and business stakeholders
• Leverage data-driven insights to improve future campaign planning, targeting, website performance, and execution strategies.

What we offer*

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan that provides predictable, stable income throughout retirement
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

* Benefits apply based on eligibility criteria.

#LI-Hybrid, #ON09-

What you bring to the table

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• A minimum of five years of relevant experience in marketing, campaign management, digital marketing, or related disciplines
• Please note that other combinations of qualifications and relevant experience may be considered
• Advanced experience managing agency and vendor relationships
• Advanced experience developing creative briefs and collaborating with creative production teams
• Experience managing integrated marketing campaigns, including SEM, display advertising, SEO initiatives, and vendor-supported programs
• Experience with project management, stakeholder management, and organizational
• Experience translating digital marketing insights into actionable campaign strategies and business recommendations
• Advanced proficiency of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients
• Advanced knowledge of digital marketing principles and channels, including SEM, SEO, AEO, websites, landing pages, digital analytics, and client acquisition best practices

Action oriented, Business insight, Customer Focus, Differences, Interpersonal Savvy, Nimble learning

Equity, Diversity, Inclusion and Accessibility

At Desjardins, we believe in equity, diversity and inclusion. We’re committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve.

If there’s something we can do to help make the recruitment process or the job you’re applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask!

Trade Union (If applicable)

Job Family

Marketing (FG)

Unposting Date

2026-09-11