Marketing Operations Specialist (Offers)

AIR MILES Reward Program; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading loyalty program in Canada seeks to transform offer creation and management through its new Offers Operations team. The ideal candidate will manage marketing offers, drive process improvement, and work with data to enhance operational performance. Candidates should be detail-oriented problem solvers with clear communication skills and a passion for data-driven processes.

Qualifications

• 1-3 years of directly related work experience.
• Naturally curious and strong attention to detail.
• Comfortable around large amounts of data.

Responsibilities

• Manage day-to-day offer creation in Marketing.
• Support process improvement activities in the Marketing Operations ecosystem.
• Analyze offer signals and performance metrics.

Skills

Attention to detail

Problem solving

Effective communication

Data analysis

Job description

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

Position Overview

AIR MILES is going through a Brand transformation – focusing on how we can bring more miles to collectors so they can redeem them for the moments that matter. As part of this we have centralized offer creation and management under a new Offers Operations team, with the goal of unlocking better execution and scalability across the business.

As a member of the Offers Operations team, you will transform the way we approach offer creation and management. You will become an expert on offer creation and will ultimately drive process improvement and operational rigour to how we deliver offers across the organization.

Responsibilities

• Manage day-to-day offer creation in Marketing. Focused on execution, ensure all offers go live on time and are free from error.
• Map out the current state offer process in Marketing. Create a clear picture of the inputs, outputs, stakeholders and systems involved in these processes
• Support process improvement activities in the Marketing Operations ecosystem. Help the team run improvement sessions and maintain documentation. Suggest and deliver ideas to help us serve collectors faster, prevent errors and improve post live monitoring.
• Analyze offer signals and performance metrics – use data to spot problems in offer setup and work with the team to quickly troubleshoot and resolve issues in the short and long term
• Support the Sr. Specialists in providing best in class Operations service. Flex to help the team respond to urgent requests and troubleshoot live issues as they arise
• Run day-to-day Offers Operations
• Develop and drive process improvements to our operations ecosystem
• Support offer governance.

Qualifications

• 1-3 years of directly related work experience
• Naturally curious – wants to understand how things work under the surface
• Strong attention to detail. Comfortable around large amounts of data and likes to keep things organized.
• Skilled problem solver. Good at narrowing in on the root causes of issues.
• Effective communicator, able to simplify complex or technical topics in a clear and concise manner.
• Experience with process mapping and process improvement are a plus