Marketing Operations Specialist

Creative Niche; Toronto; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading marketing firm is seeking a Marketing Operations Specialist to support the implementation of a new marketing automation platform. This contract role focuses on streamlining marketing tasks, ensuring data integrity, and optimizing customer journeys through Salesforce and HubSpot. The ideal candidate has proven experience in marketing operations, specializes in CRM systems, and demonstrates strong analytical skills.

Qualifications

• Proven experience in marketing operations.
• Hands-on expertise with Salesforce and/or HubSpot.
• Strong understanding of marketing automation and data flows.

Responsibilities

• Support implementation and configuration of a new marketing tech platform.
• Collaborate to map customer journeys and automate follow-ups.
• Oversee data integrity and prepare marketing performance reports.

Skills

Salesforce

HubSpot

Marketing automation

Data integrity

Customer journey mapping

Collaboration

Communication

Analytical skills

Tools

Salesforce

Mailchimp

Swoogo

Microsoft Office Suite

Job description

Marketing Operations Specialist (Salesforce/HubSpot)

Contract Duration: September 2025 - March 2026

Hours: Full-time hours

We are seeking a Contract Marketing Operations Specialist to support our tech client's critical period of transformation as they adopt a new marketing automation platform. This 6-month contract will play a key role in helping them streamline and connect their marketing and sales functions through technology.

What You’ll Do:

• Platform Implementation Support:
• Work closely with the technology team to implement and configure a new marketing tech platform (Salesforce or HubSpot), ensuring alignment with business needs and marketing goals.
• Sales & Marketing System Integration:
• Collaborate with the marketing team to map customer journeys, automate follow-ups, and integrate data across systems.
• Campaign Optimization & Automation:
• Help the team move away from manual tasks by building automation workflows that drive efficiency and improve lead handling post-events and campaigns.
• Data & CRM Oversight:
• Oversee data integrity and assist with structuring and uploading data across platforms with support from an intern dedicated to cleansing and governance tasks.
• Reporting & Insights:
• Actively participate in the preparation of monthly and quarterly marketing performance reports. Translate campaign and customer interaction data into actionable insights for internal stakeholders, including reports presented to senior leadership.

Who You Are:

• Proven experience in marketing operations
• Hands-on expertise with Salesforce and/or HubSpot (ideally both)
• Strong understanding of marketing automation, CRM systems, and data flows
• Experience mapping customer journeys and implementing marketing tech stacks
• Highly analytical, detail-oriented, and comfortable presenting insights to leadership
• Excellent communication skills and the ability to collaborate across teams
• Comfortable working independently in a remote, contract-based role

Tools You’ll Work With:

• Salesforce
• Mailchimp (email marketing)
• Swoogo (or other event management software)
• HubSpot
• Microsoft Office Suite (for reporting)