Marketing Operations Specialist

Morson Talent (Canada & USA); Sherbrooke; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading FinTech company is looking for a Marketing Operations Specialist to join their dynamic team. This role involves optimizing technology, processes, and data management to enhance campaign efficiency and drive overall marketing success. The ideal candidate will have hands-on experience with marketing automation tools and a strong understanding of data compliance regulations.

Qualifications

• 2-3 years with marketing automation systems.
• 3-5 years in revenue or marketing operations.
• 2-3 years experience with Salesforce.

Responsibilities

• Create and execute campaigns in Marketo.
• Manage campaign data accuracy and compliance.
• Collaborate with teams to improve workflows.

Skills

Analytical skills

Problem solving

Project management

Communication

Tools

Marketo

Salesforce

Hubspot

Eloqua

Pardot

Job description

• Contract Duration : 3-6 months, possible temp-hire
• Location : Hybrid preferred- 3 days in office / 2 remote- If required, this job can also be fully remote.
• Office locations : Toronto or Vancouver, Canada / Foster City, CA or Plano TX
• Pay rate : Hourly market rates / T4

We are seeking an experienced and hands-on Marketing Operations Specialist to join our client who are a leader in the FinTech industry. Joining there dynamic Marketing team, the Marketing Operations Specialist will play a crucial role in optimizing and streamlining technology, database, and processes to drive efficiency, effectiveness, and overall program success.

This role will be responsible for setting-up and executing campaigns, supporting Sales or Marketing technologies, database accuracy / cleanliness, and supporting cross-functional collaboration between various internal stakeholder teams.

Responsibilities

• Create and execute new outbound campaigns within Marketo.
• Troubleshoot technical issues and collaborate with the team to resolve them.
• Manage campaign member data, including normalization, enrichment, and validation.
• Ensure best practices for data governance, ensuring data accuracy and compliance with relevant regulations.
• Lead marketing automation efforts in various regions, including campaign setup, nurturing, and campaign personalization to drive engagement and conversion.
• Ensure the alignment of technology, data, and processes to support campaign goals.
• Identify opportunities for process improvement between the Marketing / Sales / Business Development teams and implement streamlined workflows.
• Collaborate with cross-functional teams to ensure alignment and efficiency in sales follow-up processes.

Requirements

• Must have 2-3 years of hands-on technical experience with marketing automation systems, Marketo, Hubspot, Eloqua or Pardot.
• 3-5 years of experience in revenue or marketing operations, technology, and data management in a B2B SaaS environment.
• 2-3 years of experience working within Salesforce.
• Experience with ABM platforms (e.g., 6sense, Demandbase, Segment) is a plus.
• Strong analytical and problem-solving skills.
• Excellent project management and organizational abilities.
• Understanding of data privacy and compliance regulations (e.g., GDPR, CCPA).
• Strong communication and interpersonal skills.
• Ability to work collaboratively in a cross-functional team.

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