Marketing Operations Specialist

Smarter Contact; Moncton; On-site; CAD 70,000 - 95,000; Full time

Job summary

A leading company in the SaaS industry is seeking a Marketing Operations Specialist to manage their marketing contact database and optimize campaigns using HubSpot. The ideal candidate will have a strong background in B2B marketing operations, exceptional analytical skills, and a proactive mindset to drive results.

Qualifications

• At least 5 years of experience in marketing operations at a B2B SaaS company.
• Deep experience with HubSpot and campaign optimization.
• Ability to drive processes and deliver quantifiable results.

Responsibilities

• Own data management and compliance for marketing contact database.
• Manage and execute email marketing campaigns.
• Analyze data and report on campaign effectiveness.

Skills

Campaign Management

Database Management

Data Analysis

HubSpot Expertise

Communication

Job description

We’re looking for our Marketing Operations Specialist, who has proven results, a track record of success, HubSpot expertise, and SaaS experience. This role reports to the CMO.

About Us :

Smarter Contact is a fast-growing SaaS with a text and voice messaging communications platform enhanced with AI technologies, serving real estate professionals in the US market. We're the real estate market leader, and we're always looking for performance-driven team members to join our growing team.

About You :

As a Marketing Operations Specialist, you’ll have ownership of our marketing contact database.

The ideal candidate is a hands-on, independent strategic thinker who brings deep expertise in creating, managing, and optimizing campaigns and workflows in HubSpot within B2B SaaS organizations serving SMB customers in the US market.

A qualified individual for this role will be an experienced marketing operations professional who is able to proactively drive processes, take ownership of outcomes, and effectively report KPIs to leadership.

Qualifications :

• You have at least 5 years of specialized experience in marketing operations at a b2b SaaS company serving SMB customers.
• You have set up and had full ownership of HubSpot campaigns, emails, texts, tasks, workflows, sequences, reports, and forecasting, creating and capturing demand for both self-onboarding and sales-assisted products
• You bring deep experience with database management and proven excellence in campaign segmentation and measurements to produce benchmark results.
• You have successfully implemented, executed, and scaled integrated campaigns, and you can prove it.
• You accomplish a lot with limited resources as an individual contributor and do not depend on specialists to produce a campaign from idea to launch.
• You’re hands-on in your approach and balance strategy and execution with a bias to an execution-first approach.
• You are proactive at driving processes, taking ownership of outcomes, and effectively reporting on KPIs to leadership.
• You are proficient at independently managing projects and expectations to deliver quantifiable results.
• You are very detail-oriented, process-driven, and highly organized.
• You love everything about data and using data to make informed decisions.
• You can effectively apply logic to your decision-making and have a preference for it.
• You have a self-starter mentality with creative problem-solving skills with the ability to think on your feet and “Google it” when needed.
• You are scrappy, resourceful, and always present solutions, not problems without solutions.
• You thrive in a fast-paced environment.
• You are a team player, a quick learner, and highly coachable with a positive can-do attitude.
• You have the ability to work autonomously, independently, collaboratively, and effectively as part of a remote team.
• You have exceptional written and verbal communication skills, with an ability to succinctly communicate value propositions.
• You have full professional proficiency in the English language.
• You must be willing, able, and available to work in US time zones.

Preferred Qualifications :

• Start-up experience is highly desirable.
• You are a HubSpot expert and have completed certifications to prove it.
• You have demonstrated experience with sales-oriented, direct-response copywriting.

What you’ll do :

• Own the data management of our marketing contact database, as well as our compliance with data protection and consumer privacy regulations.
• Manage and execute the email marketing campaigns and sales sequences for BDRs, SDRs, and AEs, from list segmentation to copywriting sales cadences, to lead routing and campaign launching and reporting.
• Execute best practices in data management, data hygiene, data cleansing, and data maintenance to increase email deliverability and preserve sending reputation.
• Create workflows and sequences and optimize them based on qualitative and quantitative data to increase delivery rates, open rates, click-through rates, and response rates.
• Proactively create and maintain scalable processes for email and text campaigns, and lead management and routing.
• Ensure processes are systemized, documented, maintained, and executed to minimize knowledge gaps and optimize collaboration between teams.
• Troubleshoot issues related to lead lifecycle, lead routing, and contact record management.
• Be a champion of sales and marketing alignment and collaborate with sales to grow both a marketing-qualified and sales-qualified pipeline.
• Partner with marketing and sales leadership to optimize our lead routing process to increase MQLs and SQLs.
• Gather insights and analyze results for future go-to-market campaigns to generate MQLs and SQLs.
• Analyze data to measure and report on the effectiveness of campaigns to allow for accurate forecasting.
• Document the processes and execution of integrated campaigns with video recordings captured in Loom and uploaded to Trainual.
• Report KPIs on a weekly, monthly, quarterly, and annual basis, and use quantitative and qualitative insights to optimize.

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