Marketing Operations & Content Specialist

Friendly Senior Living; Medicine Hat; Presencial; CAD 52.000 - 78.000; Jornada completa

Descripción de la vacante

S3 Group is seeking a Marketing Operations & Content Specialist to energize our marketing team with creative campaigns, content, and event coordination across the organization.

You will manage digital advertising, social media, and marketing materials, while collaborating with leadership to ensure brand consistency and effective promotion of products and services. Travel for trade shows may be required.

Formación

• Minimum of 3 years in marketing, digital advertising, or content development.
• Post-secondary education in Marketing or Communications preferred.
• Strong knowledge of social media management, digital advertising, and content creation.
• Excellent written communication, copywriting, proofreading, and editing skills.
• Familiarity with photography and videography requirements for marketing, including coordinating internal production or external vendors.
• Experience supporting trade shows, events, or promotional activities.
• Proficiency in Microsoft Office.
• Experience with Canva and Adobe Creative Suite is considered an asset.

Responsabilidades

• Develop, implement, and manage digital advertising campaigns across platforms such as Google Ads and Meta.
• Manage S3 Group's social media channels, including Facebook, LinkedIn, and X.
• Create, schedule, and publish engaging social media content while maintaining consistent brand messaging.
• Monitor and analyze digital advertising and social media performance, identifying opportunities to improve engagement and generate leads.

Conocimientos

Social media management

Digital advertising

Content creation

Copywriting

Educación

Post-secondary education in Marketing or Communications

Herramientas

Canva

Adobe Creative Suite

Microsoft Office

Descripción del empleo

About The Opportunity

S3 Group is looking for a creative, organized, and motivated

S3 Group is looking for a creative, organized, and motivated Marketing Operations & Content Specialist to join our marketing team.

This role is ideal for someone who enjoys bringing marketing ideas to life through digital advertising, social media, content development, and event coordination. The successful candidate will play an important role in strengthening S3 Group's brand presence, supporting company-wide marketing initiatives, and creating engaging content that connects with our customers and audiences.

Working closely with the Director of Marketing, you will help execute marketing strategies, manage digital platforms, coordinate marketing materials, and support promotional and event activities across the organization.

Key Responsibilities

Digital Marketing & Social Media

• Develop, implement, and manage digital advertising campaigns across platforms such as Google Ads and Meta.
• Manage S3 Group's social media channels, including Facebook, LinkedIn, and X.
• Create, schedule, and publish engaging social media content while maintaining consistent brand messaging.
• Monitor and analyze digital advertising and social media performance, identifying opportunities to improve engagement and generate leads.

Content Development & Brand Management

• Write, edit, and proofread content for digital and print marketing materials, including brochures, advertisements, website content, and social media.
• Ensure all marketing materials reflect S3 Group's brand voice and corporate brand guidelines.
• Coordinate photography and videography requirements with internal teams and external vendors.
• Collaborate with external website partners on website updates, providing input on design, functionality, and user experience while completing minor content updates internally.

Trade Shows & Event Coordination

• Support the planning and coordination of trade shows, including travel arrangements, hotel bookings, promotional materials, and booth requirements.
• Contribute ideas for booth designs, displays, and floor plan layouts in collaboration with the marketing leadership team.
• Assist with internal company events and employee engagement initiatives.
• Travel to trade shows and other events as required.

Sponsorships & Marketing Opportunities

• Research and identify sponsorship, advertising, and partnership opportunities that align with company objectives.
• Participate in discussions and evaluations of potential sponsorships and promotional opportunities.

Marketing Operations & Administration

• Maintain inventory of marketing materials and coordinate distribution to employees and company divisions.
• Assist with ordering, tracking, and logistics for promotional products and marketing materials.
• Provide administrative and operational support to ensure marketing projects and initiatives are completed efficiently.

Qualifications & Experience

The ideal candidate will bring a combination of creativity, organization, and practical marketing experience.

• Minimum of 3 years of experience in marketing, digital advertising, or content development.
• Post-secondary education in Marketing, Communications, or a related field is preferred.
• Strong knowledge of social media management, digital advertising, and content creation.
• Excellent written communication, copywriting, proofreading, and editing skills.
• Familiarity with photography and videography requirements for marketing, including coordinating internal production or external vendors.
• Experience supporting trade shows, events, or promotional activities.
• Proficiency in Microsoft Office.
• Experience with Canva and Adobe Creative Suite is considered an asset.
• Strong organizational, time management, and project coordination skills.
• Creative problem-solving abilities with the initiative to identify opportunities and recommend solutions.
• Ability to manage multiple priorities, work independently, and meet deadlines.
• Collaborative team player with a positive attitude and strong attention to detail.

What We're Looking For

We are looking for someone who is:

• Creative and enthusiastic about developing engaging marketing content.
• Knowledgeable about digital marketing trends and social media platforms.
• Organized and detail-oriented, with the ability to manage multiple projects.
• Proactive and comfortable taking ownership of assigned responsibilities.
• A strong communicator who enjoys collaborating with different departments and teams.
• Adaptable, resourceful, and eager to contribute new ideas.