Marketing Operations & Content Specialist

Friendly Senior Living; Medicine Hat; On-site; CAD 50,000 - 70,000; Full time

Job summary

S3 Group is seeking a Marketing Operations & Content Specialist to join our marketing team. You will bring marketing ideas to life through digital advertising, social media, content development, and event coordination, helping strengthen the brand and drive leads.

Working closely with the Director of Marketing, you will manage digital platforms, coordinate campaigns, and support promotional activities across the organization, contributing to engaging content and consistent brand messaging.

Qualifications

• Minimum 3 years of experience in marketing, digital advertising, or content development.
• Post-secondary education in Marketing, Communications, or a related field is preferred.
• Strong knowledge of social media management, digital advertising, and content creation.
• Excellent written communication, copywriting, proofreading, and editing skills.

Responsibilities

• Develop, implement, and manage digital advertising campaigns across platforms.
• Manage S3 Group's social media channels, including Facebook, LinkedIn, and X.
• Create, schedule, and publish engaging social media content while maintaining consistent brand messaging.
• Monitor and analyze digital advertising and social media performance, identifying opportunities to improve engagement and generate leads.
• Write, edit, and proofread content for digital and print marketing materials.
• Coordinate photography and videography requirements with internal teams and external vendors.
• Collaborate with external website partners on website updates, providing input on design, functionality, and user experience while completing minor content updates internally.
• Support the planning and coordination of trade shows and events.
• Research sponsorship and partnership opportunities aligned with company objectives.

Skills

Social media management

Digital advertising

Content creation

Copywriting

Project coordination

Education

Marketing or Communications degree

Tools

Canva

Adobe Creative Suite

Microsoft Office

Job description

About The Opportunity

S3 Group is looking for a creative, organized, and motivated Marketing Operations & Content Specialist to join our marketing team.

This role is ideal for someone who enjoys bringing marketing ideas to life through digital advertising, social media, content development, and event coordination. The successful candidate will play an important role in strengthening S3 Group's brand presence, supporting company-wide marketing initiatives, and creating engaging content that connects with our customers and audiences.

Working closely with the Director of Marketing, you will help execute marketing strategies, manage digital platforms, coordinate marketing materials, and support promotional and event activities across the organization.

Key Responsibilities

Digital Marketing & Social Media

• Develop, implement, and manage digital advertising campaigns across platforms such as Google Ads and Meta.
• Manage S3 Group's social media channels, including Facebook, LinkedIn, and X.
• Create, schedule, and publish engaging social media content while maintaining consistent brand messaging.
• Monitor and analyze digital advertising and social media performance, identifying opportunities to improve engagement and generate leads.

Content Development & Brand Management

• Write, edit, and proofread content for digital and print marketing materials, including brochures, advertisements, website content, and social media.
• Ensure all marketing materials reflect S3 Group's brand voice and corporate brand guidelines.
• Coordinate photography and videography requirements with internal teams and external vendors.
• Collaborate with external website partners on website updates, providing input on design, functionality, and user experience while completing minor content updates internally.

Trade Shows & Event Coordination

• Support the planning and coordination of trade shows, including travel arrangements, hotel bookings, promotional materials, and booth requirements.
• Contribute ideas for booth designs, displays, and floor plan layouts in collaboration with the marketing leadership team.
• Assist with internal company events and employee engagement initiatives.
• Travel to trade shows and other events as required.

Sponsorships & Marketing Opportunities

• Research and identify sponsorship, advertising, and partnership opportunities that align with company objectives.
• Participate in discussions and evaluations of potential sponsorships and promotional opportunities.

Marketing Operations & Administration

• Maintain inventory of marketing materials and coordinate distribution to employees and company divisions.
• Assist with ordering, tracking, and logistics for promotional products and marketing materials.
• Provide administrative and operational support to ensure marketing projects and initiatives are completed efficiently.

Qualifications & Experience

• Minimum of 3 years of experience in marketing, digital advertising, or content development.
• Post-secondary education in Marketing, Communications, or a related field is preferred.
• Strong knowledge of social media management, digital advertising, and content creation.
• Excellent written communication, copywriting, proofreading, and editing skills.
• Familiarity with photography and videography requirements for marketing, including coordinating internal production or external vendors.
• Experience supporting trade shows, events, or promotional activities.
• Proficiency in Microsoft Office.
• Experience with Canva and Adobe Creative Suite is considered an asset.
• Strong organizational, time management, and project coordination skills.
• Creative problem-solving abilities with the initiative to identify opportunities and recommend solutions.
• Ability to manage multiple priorities, work independently, and meet deadlines.
• Collaborative team player with a positive attitude and strong attention to detail.

What We're Looking For

• Creative and enthusiastic about developing engaging marketing content.
• Knowledgeable about digital marketing trends and social media platforms.
• Organized and detail-oriented, with the ability to manage multiple projects.
• Proactive and comfortable taking ownership of assigned responsibilities.
• A strong communicator who enjoys collaborating with different departments and teams.
• Adaptable, resourceful, and eager to contribute new ideas.

Join the S3 Group Team!

If you are passionate about marketing, enjoy working in a collaborative environment, and are excited about contributing to a growing organization, we would love to hear from you!