Marketing Officer - AppD/Temporary Assignment

The Fanshawe College of Applied Arts and Technology; London; Hybrid; CAD 79,000 - 80,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive Benefits Package

Defined benefit pension plan

Generous vacation and holidays

Job summary

Fanshawe College is seeking a Marketing Officer to develop and execute strategic marketing plans and manage campaigns across digital and traditional channels. The role focuses on enrolment growth, client advisory, and collaboration with internal stakeholders to align with the College brand and objectives.

The position requires 5+ years of marketing experience, strong project management, and proficiency with marketing automation and CRM tools.

Qualifications

• Post-secondary 3 year diploma/degree or equivalent in a Marketing or Communications
• Minimum 5 years of related work experience in marketing, advertising, or related fields
• Strong project management skills and experience managing multiple projects simultaneously
• Proven track record of developing and executing successful marketing campaigns, including digital, social media and traditional advertising
• Excellent communication skills, including the ability to write compelling copy and present ideas to both internal and external stakeholders
• Knowledge and experience with marketing automation platforms and experience with email marketing and lead generation campaigns
• Strong analytical skills and ability to make data-driven decisions

Responsibilities

• Develop comprehensive marketing plans aligned with the College’s vision, mission, values, and strategic objectives
• Plan and coordinate market research; compile customer data, collect and analyze secondary data sources and needs analyses
• Lead development of marketing campaigns and manage client relationships
• Advise clients on strategic marketing direction and techniques as they relate to college-wide objectives
• Collaborate with the marketing team and clients to ensure best practices are met in all marketing plans
• Coordinate the asset development process by gathering requirements from stakeholders, assessing audience needs, developing content and creative briefs
• Guide Creative Services on the application of the creative brief
• Provide regular communication to client on project status and feedback on creative/content changes
• Prepare and present multi-media marketing presentations
• Identify vendors and manage RFQ process and approve outputs on behalf of clients
• Utilize Marketing Software and Techniques for Campaign Management
• Leverage CRM tool and data to address enrolment management needs
• Execute email marketing and advertising using marketing automation software
• Consult with CRM Marketing Officers to analyze campaign needs and suggest solutions
• Oversee Campaign Data and Assigned Promotional Budgets
• Analyze campaign performance withDigital Team and inform optimization
• Present formal campaign reports summarizing results to stakeholders
• Manage annual promotional budgets and ensure spending aligns with allocations
• Support College Corporate Events and travel as needed

Skills

Project management

Marketing campaigns

Communication skills

Marketing automation

Email marketing

Lead generation

Analytical skills

Education

Post-secondary 3 year diploma/degree in Marketing or Communications

Job description

Interested in growing your career at Fanshawe College? Fanshawe College thrives because of its people. We foster a culture of excellence and see opportunities to turn potential into impact. Leading with empathy, belonging, unity, learning and courage, we guide the learning journey of our students, ensuring they are ready for work and life, today and tomorrow.

Working at Fanshawe College

Fanshawe College is committed to the principles of hybrid work and may offer this option to employees whose work can be performed in an alternate location, without adverse impact to the operations of the College, inclusive of our Student and Staff experience. Confirmation of hybrid work options available to you will be clarified upon hire and may be subject to change based on the duties required of your position. Successful candidates will be required to perform work within Ontario and must be available to work on campus, as required.

Posting Information

Posting Closing Date: September 8, 2026 Campus Location: London, ON Department: MAC1 Marketing & Digital Experience Employment Group: Support Pay Details: $43.61 Hourly Worker Sub-Type: Fixed term (Fixed Term) Time Type: Full time Remote Type: Hybrid Contract End Date: December 17, 2027 Hours of Work per Week: 35

Job Description

Note: This is for 1 Regular Full-Term temporary vacancy until December 17, 2027. This position is a hybrid work schedule. This position is deemed a critical replacement vacancy. Applicants who previously applied to this posting are already under consideration - please do not re-apply. Only new applications will be reviewed.

Why this Role is Important Reporting to the Director, Global Marketing and Digital Experience, the Marketing Officer is a resource for college initiatives requiring marketing consulting and support. The incumbent is responsible for developing, executing, and optimizing comprehensive strategic marketing plans for a portfolio of products, audiences and departments. The incumbent directly contributes to the strategic mandate of the College with a focus on supporting enrolment growth. The incumbent collaborates with internal stakeholders to develop and implement targeted marketing strategies and advises portfolio clients on tactics and solutions to solve various marketing problems. They also play a vital role in the development of the annual marketing plan, leading the development of marketing campaigns, regularly conducting market research and analyzing data to inform decisions and champion the College brand.

How You’ll Make an Impact

• Generate Marketing Strategies and Outcomes
• Develop comprehensive marketing plans aligned with the College’s vision, mission, values, and strategic objectives
• Plan and coordinate market research; compile customer data, collect and analyze secondary data sources and needs analyses
• Build advertising strategies aligned with timing, frequency, and sequencing of activity at key times in the customer journey
• Advise clients on strategic marketing direction and techniques as they relate to college-wide objectives
• Collaborate with the marketing team and clients to ensure best practices are being met in all marketing plans, coordinated with other marketing campaigns and aligned with the College’s brand strategy
• Exhibit comprehensive knowledge of the College’s product and services
• Deliver Service-Based Project and Portfolio Management
• Develop a thorough understanding of the clients’ position in the market, their product/service, points of difference and competitive landscape
• Coordinate and lead client meetings to evaluate needs and manage all aspects of marketing projects
• Establish and build strong working relationships with leaders at all levels
• Provide marketing solutions and manage the workflow of resulting campaigns, research, reports, and projects/events
• Regularly engages clients on changing markets and new marketing opportunities
• Coordinate the asset development process by gathering requirements from stakeholders, assessing audience needs, developing content and creative briefs
• Guide Creative Services on the application of the creative brief
• Provide regular communication to client on project status, guide feedback on creative or content changes, and seek approval throughout the workflow process
• Prepare and present multi-media marketing presentations
• Research vendor options (i.e. print production, event displays, advertising)
• Identify vendors and manage the RFQ process, review final products and approve on behalf of clients
• Utilize Marketing Software and Techniques for Campaign Management
• Leverage CRM tool, techniques, and data to investigate, research and develop custom solutions to address strategic enrolment management needs
• Execute email marketing and advertising using marketing automation software and leverage data to analyze performance and determine future recommendations
• Consult with CRM Marketing Officers to analyze marketing campaign needs and suggest potential solutions leveraging CRM functionality in an effort to meet campaign goals
• Oversee Campaign Data and Assigned Promotional Budgets
• Consult with the Digital Team to analyze and interpret active or completed campaign performance to inform optimization strategies, post-campaign marketing recommendations and meet strategic objectives
• Execute and present formal campaign reports summarizing results and recommendations to stakeholders
• Manage annual promotional budgets by creating an annual marketing plan that includes a budget of tactical expenses, monitoring progress, reconciling transactions and reporting on budgetary activity to ensure spend aligns with allocated amounts set by the Senior Manager, and adheres to the College’s purchasing policies
• Support College Corporate Events: Provide support for event set up, tear down, and event day activities, for RBM and Corporate events
• May participate and communicate with event attendees (prospective students, parents, and supporters) by providing information (i.e. program/course selection, benefits of attending Fanshawe, available supports)
• Will require travel

What You'll Bring

• Post-secondary 3 year diploma/degree or equivalent in an Marketing or Communications
• Minimum 5 years of related work experience in marketing, advertising, or related fields
• Strong project management skills and experience managing multiple projects simultaneously
• Proven track record of developing and executing successful marketing campaigns, including digital, social media and traditional advertising
• Excellent communication skills, including the ability to write compelling copy and present ideas to both internal and external stakeholders
• Knowledge and experience with marketing automation platforms and experience with email marketing and lead generation campaigns
• Strong analytical skills and ability to make data-driven decisions

Educational Credentials

While transcripts are not required for the interview, they are mandatory as a condition of employment.

Equity, Diversity and Inclusion

Fanshawe College is an equal opportunity employer. We are committed to equity, value diversity, and welcome applicants from diverse backgrounds.

Accommodation

Fanshawe College provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, the hiring manager and the recruiter leading the recruitment will work with the applicant to meet the job applicant’s accommodation needs. Accommodation requests per the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act can be emailed to: [e-mail]

Land Acknowledgement

Fanshawe College would like to acknowledge and honour the Anishinaabe, Lotinuhsyuní and Lenape people of southwestern Ontario as the traditional owners and custodians of the lands and waterways where Fanshawe College is located. We thank all applicants for their interest; however, only those chosen for an interview will be contacted.

Benefits

• Competitive compensation
• Comprehensive Benefits Package
• Defined benefit pension plan
• Generous vacation and holiday entitlements
• Full-time employees start at a minimum of 3 weeks of vacation per year in addition to our paid college closure from Dec. 25 - Jan. 1
• Prepaid leave/salary deferral plan
• Subsidized maternity and parental leave
• Family tuition program
• Flexible work policy
• Employee and Family Assistance Program
• Corporate Discounts through CAUBO

Fanshawe also offers

• Tuition reimbursement and subsidy programs
• Professional development leave
• Fanshawelearns
• LinkedIn Learning
• Fanshawe College is proud to offer a lifetime retirement pension.

Full-time Job Postings

DBprime Plan

Part-time Job Postings

DBplus Plan

Additional Information

Fanshawe College uses Workday to manage recruitment and hiring processes.

Fanshawe College uses Workday to manage recruitment and hiring processes.

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