Marketing Officer - AppD/Temporary Assignment

Fanshawe College; London; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Fanshawe College in London, Ontario, is seeking a Marketing Officer on a regular full-time basis to lead strategic marketing plans for a portfolio of products, audiences and departments. The role is hybrid and focuses on enrolment growth and brand consistency across campaigns.

You will manage market research, develop and optimize advertising strategies, advise clients on marketing direction, coordinate campaigns and budgets, and leverage CRM and marketing automation to drive results.

Qualifications

• Post-secondary 3 year diploma/degree in Marketing or Communications.
• Minimum 5 years of related work experience in marketing and advertising.
• Strong project management and multitasking abilities.
• Proven track record of developing and executing marketing campaigns including digital.
• Excellent written and verbal communication skills; data-driven decision making.
• Knowledge of marketing automation platforms and email marketing.

Responsibilities

• Develop comprehensive marketing plans aligned with college objectives and branding.
• Plan and coordinate market research and data analysis to inform campaigns.
• Build advertising strategies across channels and timelines.
• Advise clients on strategic marketing direction for enrolment growth.
• Coordinate campaigns, budgets, and collaboration with stakeholders.

Skills

Project management

Marketing campaigns

Communication

Marketing automation

Analytics

Education

Marketing or Communications diploma/degree

Tools

CRM software

Job description

Note: This is for 1 Regular Full-Time temporary vacancy until December 17, 2027. This position is a hybrid work schedule. This position is deemed a critical replacement vacancy. Applicants who previously applied to this posting are already under consideration - please do not re-apply. Only new applications will be reviewed.

Why this Role is Important

Reporting to the Director, Global Marketing and Digital Experience, the Marketing Officer is a resource for college initiatives requiring marketing consulting and support. The incumbent is responsible for developing, executing, and optimizing comprehensive strategic marketing plans for a portfolio of products, audiences and departments. The incumbent directly contributes to the strategic mandate of the College with a focus on supporting enrolment growth. The incumbent collaborates with internal stakeholders to develop and implement targeted marketing strategies and advises portfolio clients on tactics and solutions to solve various marketing problems. They also play a vital role in the development of the annual marketing plan, leading the development of marketing campaigns, regularly conducting market research and analyzing data to inform decisions and champion the College brand.

How You’ll Make An Impact

Generates Marketing Strategies and Outcomes

• Develop comprehensive marketing plans aligned with the College’s vision, mission, values, and strategic objectives
• Plan and coordinate market research; compile customer data, collect and analyze secondary data sources and needs analyses
• Build advertising strategies aligned with timing, frequency, and sequencing of activity at key times in the customer journey
• Advise clients on strategic marketing direction and techniques as they relate to college-wide objectives
• Collaborate with the marketing team and clients to ensure best practices are being met in all marketing plans, coordinated with other marketing campaigns and aligned with the College’s brand strategy
• Exhibit comprehensive knowledge of the College’s product and services

Delivers Service-Based Project and Portfolio Management

• Develop a thorough understanding of the clients’ position in the market, their product/service, points of difference and competitive landscape
• Coordinate and lead client meetings to evaluate needs and manage all aspects of marketing projects
• Establish and build strong working relationships with leaders at all levels
• Provide marketing solutions and manage the workflow of resulting campaigns, research, reports, and projects/events
• Regularly engages clients on changing markets and new marketing opportunities
• Coordinate the asset development process by gathering requirements from stakeholders, assessing audience needs, developing content and creative briefs
• Guides Creative Services on the application of the creative brief
• Provides regular communication to client on project status, guides feedback on creative or content changes, and seeks approval throughout the workflow process
• Prepare and present multi-media marketing presentations
• Researches vendor options (i.e. print production, event displays, advertising)
• Identifies vendors and manages the RFQ process, review final products and approve on behalf of clients

Utilizes Marketing Software and Techniques for Campaign Management

• Leverages CRM tool, techniques, and data to investigate, research and develop custom solutions to address strategic enrolment management needs
• Executes email marketing and advertising using marketing automation software and leverages data to analyze performance and determine future recommendations
• Consults with CRM Marketing Officers to analyze marketing campaign needs and suggests potential solutions leveraging CRM functionality in an effort to meet campaign goals

Oversees Campaign Data and Assigned Promotional Budgets

• Consults with the Digital Team to analyze and interpret active or completed campaign performance to inform optimization strategies, post-campaign marketing recommendations and meet strategic objectives
• Executes and presents formal campaign reports summarizing results and recommendations to stakeholders
• Manages annual promotional budgets by creating an annual marketing plan that includes a budget of tactical expenses, monitoring progress, reconciling transactions and reporting on budgetary activity to ensure spend aligns with (e.g. is not above or below) allocated amounts set by the Senior Manager, and adheres to the College’s purchasing policies

Supports College Corporate Events

• Provides support for event set up, tear down, and event day activities, for RBM and Corporate events
• May participate and communicate with event attendees (prospective students, parents, and supporters) by providing information (i.e. program/course selection, benefits of attending Fanshawe, available supports)
• Will require travel

What You’ll Bring

• Post-secondary 3 year diploma/degree or equivalent in an Marketing or Communications
• Minimum 5 years of related work experience in marketing, advertising, or related fields
• Strong project management skills and experience managing multiple projects simultaneously
• Proven track record of developing and executing successful marketing campaigns, including digital, social media and traditional advertising.
• Excellent communication skills, including the ability to write compelling copy and present ideas to both internal and external stakeholders
• Knowledge and experience with marketing automation platforms and experience with email marketing and lead generation campaigns
• Strong analytical skills and ability to make data-driven decisions

Educational Credentials

While transcripts are not required for the interview, they are mandatory as a condition of employment.

Equity, Diversity and Inclusion

Fanshawe College is an equal opportunity employer. We are committed to equity, value diversity, and welcome applicants from diverse backgrounds.

Accommodation

Fanshawe College provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, the hiring manager and the recruiter leading the recruitment will work with the applicant to meet the job applicant’s accommodation needs. Accommodation requests per the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act can be emailed to: [e-mail]

Land Acknowledgement

Fanshawe College would like to acknowledge and honour the Anishinaabe, Lotinuhsyuní and Lenape people of southwestern Ontario as the traditional owners and custodians of the lands and waterways where Fanshawe College is located.

We thank all applicants for their interest; however, only those chosen for an interview will be contacted.