Marketing Officer

Czech Rehabilitation Hospital; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A healthcare facility in Toronto is seeking a Marketing Officer to create, implement, and oversee marketing campaigns. Responsibilities include developing marketing strategies, managing campaigns across platforms, and enhancing online presence. The ideal candidate has a Bachelor’s degree in Marketing and proven experience in both digital and traditional marketing channels.

Qualifications

• Proven experience in marketing with an understanding of digital and traditional channels.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive marketing plans.
• Plan and manage marketing campaigns across various platforms.
• Oversee the creation of engaging marketing materials.
• Manage the company's online presence and SEO strategies.
• Prepare reports on marketing activities and outcomes.

Skills

Communication skills

Creative thinking

Problem-solving skills

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Email marketing tools

Social media platforms

Job description

The Marketing Officer will be responsible for creating, implementing, and overseeing marketing campaigns to promote the company's products and services. This role requires strategic thinking, creativity, and a strong understanding of market trends to enhance brand awareness, drive sales, and achieve business objectives.

Key Responsibilities

• Marketing Strategy:
• Develop and execute comprehensive marketing plans to achieve company goals.
• Conduct market research to identify target audiences, industry trends, and competitor activities.
• Campaign Management:
• Plan and manage marketing campaigns across various platforms, including digital, print, and social media.
• Monitor and analyze campaign performance metrics, making data-driven adjustments as needed.
• Content Creation:
• Oversee the creation of engaging marketing materials such as brochures, presentations, and social media posts.
• Collaborate with design and content teams to ensure alignment with brand guidelines.
• Digital Marketing:
• Manage the company's online presence, including website content, email marketing, and social media platforms.
• Implement SEO and SEM strategies to improve online visibility and traffic.
• Partnerships and Events:
• Identify and establish partnerships with stakeholders, vendors, and media outlets.
• Plan and execute promotional events, exhibitions, and sponsorships.
• Budget Management:
• Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
• Reporting and Analytics:
• Prepare regular reports on marketing activities, campaigns, and outcomes.
• Provide insights and recommendations based on data analysis.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing, with a strong understanding of digital and traditional marketing channels.
• Excellent communication and interpersonal skills.
• Proficiency in marketing tools and software (e.g., Google Analytics, social media platforms, email marketing tools).
• Creative thinking and problem-solving skills.
• Ability to work independently and as part of a team in a fast-paced environment.