Marketing & Media Coordinator

Mattel; Mississauga; On-site; CAD 50,000 - 75,000; Full time

Job summary

As a Marketing & Media Coordinator at a leading global toy company, you'll be responsible for supporting strategic media plans and collaborating with various teams to ensure successful campaign execution. This role offers an opportunity to enhance your skills in media management and marketing strategies within a creative environment that values diversity and innovation.

Qualifications

• 1–3 years of media experience (in-house or agency).
• Proficient in Microsoft 365 (Teams, Outlook, Word, Excel, PowerPoint).
• Highly organized and skilled at managing multiple priorities.

Responsibilities

• Support campaign setup, tracking, optimization, and post-campaign analysis.
• Manage media budgets, creative assets, approvals, and trafficking.
• Collaborate on integrated communication plans that engage consumers.

Skills

Organizational Skills

Communication Skills

Analytical Skills

Education

Degree in Marketing, Media, or related field

Tools

Microsoft 365

Photoshop

Job description

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The Media team drives strategic communications planning for Mattel brands, turning business goals into smart, innovative media plans. We collaborate closely with local and global brand teams, and our agency and vendor partners to bring campaigns to life—from planning through execution and reporting.

The Opportunity:

As the Marketing & Media Coordinator, you’ll support the development and execution of strategic media plans and work closely with the rest of the marketing organization. Working closely with the Media Manager, you’ll help manage campaign assets, budgets, reporting, and coordination with brand teams—playing a key role in bringing our marketing plans to life.

What Your Impact Will Be:

• Support campaign setup, tracking, optimization, and post-campaign analysis in collaboration with our media agency
• Manage media budgets, creative assets, approvals, and trafficking
• Adapt creative for local needs and campaigns
• Coordinate cross-brand efforts for key initiatives and partnerships
• Contribute to special marketing/media projects and insights
• Collaborate on integrated communication plans that engage our consumers
• Maintain the master promo and media calendar
• Work with global teams on performance reporting and action planning
• Create and share a customer-facing media calendar
• Support marketing organization with Purchase Orders and sample management

What We’re Looking For:

• Demonstrated agrowth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• Degree in Marketing, Media, or related field
• 1–3 years of media experience (in-house or agency)
• Highly organized and skilled at managing multiple priorities
• Strong verbal and written communication skills
• Proficient in Microsoft 365 (Teams, Outlook, Word, Excel, PowerPoint)

Preferred:

• Familiarity with creative tools like Photoshop
• Experience working with influencers and PR agencies

Don’t meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us athttps://jobs.mattel.com/andwww.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy