Marketing Manager, Zebricks

Lumerate; Toronto; Hybrid; CAD 85,000 - 100,000; Full time

Job summary

A dynamic marketing firm in Toronto seeks a Marketing Manager to build and lead its marketing function. This role offers the opportunity to shape strategies for a new brand and takes on diverse responsibilities, from content creation to budget management. Ideal candidates will have over three years of experience in marketing and a knack for developing effective inbound lead strategies. The position offers flexibility with remote or hybrid options.

Benefits

Equity options

Three weeks paid vacation

Annual learning stipend

Employee Giving Program

Health and dental benefits

Qualifications

• 3+ years of marketing experience across multiple disciplines.
• Ability to independently produce high-quality content.
• Experience in building marketing processes from scratch.

Responsibilities

• Develop and optimize marketing strategies to grow inbound leads.
• Create engaging content for target audiences.
• Shape brand voice across multiple channels.

Skills

Content creation

Marketing strategy development

Budget management

SEO

Lead generation

Strategic planning

Job description

Lumerate is growing fast and we’re on the hunt for our very first Marketing Manager to help shape the future of one of our newest brands, Zebricks. If you’ve been dreaming about building a marketing function from the ground up, wearing a lot of hats, and making a direct impact, this is your chance.

All about Zebricks

Launched in 2024, Zebricks is one of Lumerate’s newest solutions. We’re changing the way pharma, medtech, and service providers embed and operationalize patient advocacy engagements across their business. We deliver curated, real-time intelligence on patient advocacy groups worldwide so our clients can turn ongoing insights into action.

Now that we’re growing our commercial operations, we need our very first marketer to build the foundation of our marketing engine and help us scale.

What You’ll Be Doing

You’ll own the marketing function end-to-end. Your main mission? Build a consistent inbound funnel that works.

How do you do it? That’s where your creativity, experience, and resilience comes in.

Core Responsibilities

• Develop, test, and optimize marketing strategies to grow and sustain a strong inbound lead funnel.
• Create engaging, high-value content for Zebricks’ target audience.
• Build scalable marketing workflows and processes by leveraging the right technology.
• Shape the Zebricks brand voice and presence across channels.

Likely Additional Hats You’ll Wear

• Build collateral to support our sales team in moving prospects across the sales funnel more effectively.
• Manage website content and updates.
• Support the preparation for conferences and events.
• Run and grow our social media channels.

You’ll Excel In This Role If You’re Someone Who

• Has 3+ years of marketing experience spanning multiple disciplines.
• Can produce great content without constant direction.
• Has built marketing processes from scratch (SEO, copywriting, email marketing, paid campaigns, multi-channel lead gen, etc.).
• Has experience working in or with pharma or has collaborated with patient advocacy groups.
• Is comfortable managing budgets and making spend decisions.
• Knows how to leverage tech to scale marketing efforts.
• Is able to easily transition from strategic planning to hands-on execution.
• Sets and works towards ambitious goals that truly measures impact (we ain’t about vanity metrics around here)!
• Isn’t afraid to independently dig for answers when you hit or recognize a knowledge gap.
• Is detail-oriented and likes to solve puzzles. In your cover letter include the word located at these coordinates 43.637147, -79.443099

Why This Role Is Exciting

• Be the first marketing hire for a new and growing brand.
• Shape Zebricks’ marketing strategy and processes from scratch.
• Work closely with a passionate, tight-knit team that moves fast.
• Have a real impact on the future of patient-centric healthcare.
• Learn the ins and outs of the pharma industry and patient advocacy landscape.

Other Fancy Perks etc.

• Help shape the future of a bootstrapped and profitable Canadian tech company.
• Earn yourself some equity (employee options make up 20% of the value of the company at all times).
• Three weeks paid vacation + paid statutory holidays.
• Upgrade your home office setup with our remote or hybrid stipend.
• Join us for our annual all-company retreat (past destinations include Bermuda, Iceland, Costa Rica and Spain)!
• Earn additional paid vacation days with continued learning ($1000 annual stipend for courses and classes).
• Take part in our Employee Giving Program (you choose the causes and the company provides the funds).
• Basic and extended health and dental benefits.
• Paid and topped-up maternal and parental leave.

Salary: CAD $85,000 - $100,000 OTE

Start Date: We are flexible based on the availability of the successful candidate.

Location: Work remote, or hybrid from our laid-back office (located in Toronto's Junction Triangle on Tuesdays, Thursdays, and Fridays).

As our first Marketing Manager you’ll have the opportunity to make a massive impact at all levels of the organization. We can’t wait to meet you!

Apply today by submitting your cover letter and resume. While we thank all candidates for their interest. Please note that applications without a cover letter will not be considered.

Lumerate is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.