Marketing Manager Special Situations

Norton Rose Fulbright; Calgary; Hybrid; CAD 102,000 - 142,000; Full time

Job summary

A leading global law firm in Calgary is seeking a Marketing Manager for its Special Situations team. This role involves creating and executing marketing strategies, managing campaigns, and conducting market research. The ideal candidate has 8-10 years of experience in business-to-business marketing within a professional services environment. This position offers a hybrid work model with competitive salary and benefits.

Benefits

Retirement savings plan with employer contribution

Flexible health and wellness allowance

Training and development programs

Qualifications

• 8-10 years of experience in business-to-business marketing within a law firm or professional services environment.
• Demonstrated success in planning and implementing marketing techniques.
• Proven ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Create and execute a comprehensive marketing plan for the Special Situations Team.
• Drive new business and brand recognition through integrated campaigns.
• Conduct market research to identify new opportunities.

Skills

Business-to-business marketing

Project management

Communication

Creative problem-solving

Demand marketing

Education

Bachelor’s degree in business, marketing, or related field

Job description

Join to apply for the Marketing Manager Special Situations role at Norton Rose Fulbright

2 days ago Be among the first 25 applicants

Hybrid Schedule - 3 days in office - please note that this position can also be filled in any of our offices across Canada

Our market-leading Special Situations Team has played a foundational role in some of Canada’s most high-profile, precedent-setting shareholder activism cases, and advises clients on complex reorganizations, hostile or complex M&A transactions, and other special situations. The Market Programs Manager will bring the full strength of our national Clients & Markets team to support this exciting, fast-paced practice area, developing long-term marketing plans and reacting quickly to meet time-sensitive client needs and business development opportunities.

We are seeking a strong professional who wants to go the extra mile and make a real impact for clients. The role requires a confident, versatile marketing professional who thrives in a fast-paced environment where priorities can quickly change. The successful candidate is nimble, adaptable, and adept at successfully reacting to new market opportunities in real time; quickly pivots and balances multiple competing priorities; and makes effective decisions under tight timelines.

You Will Be Focusing On

• Marketing strategy and execution: Create, manage, and execute a comprehensive marketing plan for the Special Situations Team tied to the firm’s strategic objectives.
• Marketing campaigns and projects: Drive new business, brand recognition, and strengthened client and industry relationships through integrated campaigns, including advertising; web, social, and media strategies for market positioning; speaking engagements; sponsorship review and business case support; event strategy; and thought leadership.
• Client engagement: Recommend and advise on bespoke client engagement strategies and channels for going to market.
• Market research: Understand and report on the competitive landscape to proactively identify prospects and new opportunities. Research and provide corporate and executive data to support target outreach.
• Pursuits support: Liaise with the Pursuits team to develop sales material to target new business and respond to bid requests.
• Rankings and recognition: Support submissions to legal and corporate awards, directories, and league tables. Ensure matters are captured in internal resources for use in marketing materials and communications.
• Reporting: Define and measure marketing effort success, report outcomes, and propose opportunities for improvement.
• Budget: Manage marketing budgets, track spend, and make recommendations on marketing investments.
• Team: Work closely with other Market Programs Managers to advance national initiatives and bring forward cross-practice marketing opportunities.

What You Bring To The Role

• 8-10 years of experience in business-to-business marketing within a law firm or professional services environment.
• Bachelor’s or recognized technical college degree in business, marketing, communications, or a related field.
• Demonstrated success planning and implementing a range of marketing techniques, including sponsorship evaluation, digital marketing, and social media amplification.
• Substantial project management experience designing and driving projects from inception to implementation, or significant project experience demonstrating collaboration, critical thinking, and market research skills.
• Experience framing and collaboratively resolving complex challenges through creative problem-solving.
• Self-starter with exceptional communication and interpersonal skills, able to work collaboratively across teams of all levels of seniority.
• Proven ability to manage multiple priorities in a fast-paced, rapidly changing environment.
• Passion for demand marketing and interest in actively building solutions with a variety of stakeholders.
• Proven expertise connecting marketing strategy and outcomes to revenue growth and market share gain.

Vancouver Salary Scale: $102,000 - $141,026. Salary will be discussed and negotiated during interview and will be based on experience.

Why Join Our Team

• Hybrid work environment
• Retirement savings plan with employer contribution
• Benefit premiums paid by the firm
• Telemedicine services
• Wellness matters: Flexible health and wellness allowance that covers much more than gym memberships!
• Training and development programs based on your interests and needs

Ready to join a proactive and modern firm that provides an exceptional career experience in an inclusive and collaborative environment? Come join us!

As part of a global legal practice, Norton Rose Fulbright Canada embraces a culture of excellence and client service, but always with a focus on flexibility, respect, diversity and openness. We strive to create an equitable, inclusive environment where everyone can bring their whole self to work and realize their career potential.

To find out more about how we integrate diversity, equity and inclusion in everything we do please click Diversity, equity and inclusion | Canada | Global law firm | Norton Rose Fulbright.

If you require any reasonable adjustments during the recruiting process, please inform us in the recruitment application. We will contact you to further discuss your need.

Please note that applicants who receive an employment offer may be required during their employment with Norton Rose Fulbright to provide proof of vaccinations recommended from time to time by government or public health authorities. Norton Rose Fulbright has a duty to accommodate those who are unable to get vaccinated due to protected grounds. For applicants who require an accommodation, please contact us to discuss further.

Law around the world

nortonrosefulbright.com

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Law Practice

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