Marketing Manager, Product Lifecycle CRM

TEKsystems; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading technology services provider in Toronto seeks a Marketing Manager to drive Global Lifecycle Marketing campaigns for Financial Services products. The ideal candidate will lead the execution of personalized customer experiences across channels and own campaign reporting. Responsibilities also include working cross-functionally to ensure campaign success and utilizing an innovative mindset for continuous optimization. This hybrid role offers competitive pay between $45.00 - $55.00/hr.

Qualifications

• Background in eCommerce, CRM or performance marketing.
• Shown success in a fast-paced, matrixed work environment.
• Effective communication skills in large & small settings.

Responsibilities

• Build & launch personalized customer experiences globally.
• Ensure seamless execution & launch of customer-facing campaigns.
• Ownership of project timeline and campaign reporting.

Skills

Budgeting

Forecasting

Audience strategy

Project management

Campaign management

A/B tests

CRM marketing

Lifecycle marketing

Reporting tools

Marketing campaign

Education

Bachelor's degree in marketing, advertising, business or a related field

MBA

Tools

Excel

Google Docs

Job description

Description

Job Overview:

One of our ecommerce clients is looking for a Marketing Manager to drive the execution of Global Lifecycle Marketing (CRM) campaigns for Financial Services products across channels (email, push notifications, homepage, in-app messaging etc.) and Global Markets.

This candidate will adopt a customer-centric approach and work cross-functionally to develop, implement and track the performance of recurring, trigger-based Product Lifecycle marketing campaigns.

Responsibilities:

• Build & launch personalized customer experiences globally for Financial Services products by leading the end-to-end creation and execution of CRM campaigns, including:

• Development of high-quality creative assets (briefs, feedback rounds), including working cross-functionally with Creative teams (internal/agencies), Legal, Privacy & Customer Service teams

• Defining audience strategy, segmentation and targeting in partnership with Product, Product Marketing, Analytics, and Database Marketing (DBM) teams

• Ensuring seamless execution & launch of customer-facing campaigns as owner of operational execution, including working cross-functionally with Campaign Planning & Operations Teams on building, experimentation and deployment of marketing campaigns

• Ownership of campaign reporting, including proposing scaling decisions for tests

• Ownership of project timeline, including tracking campaign development & keeping relevant stakeholders informed

• Adopt an innovate-and-iterate mindset and generate data-driven hypotheses in creation and iteration of campaigns, including designing A/B tests and continual optimization of campaigns based on learnings

• Collaborate cross-functionally and across geographies with globally-dispersed team members and external partners to deliver campaigns and share-out results

Skills

Budgeting, Forecasting, audience strategy, project management, campaign management, A/B tests, CRM marketing, lifecycle marketing, reporting tools, Marketing campaign, financial services

Additional Skills & Qualifications

• Bachelor's degree in marketing, advertising, business or a related field, MBA a plus

• Background in eCommerce, CRM or performance marketing

• Shown success in a fast-paced, matrixed work environment, as well as the ability to thrive in a dynamic, constantly evolving, and highly competitive industry

• Ability to build relationships and collaborate across all levels, functions and geographies

• Effective communication skills in large & small settings, and comfortable working with Excel and Google Docs (primarily Slides and Sheets) and marketing tools.

Experience Level

Intermediate- senior

Pay and Benefits

The pay range for this position is $45.00 - $55.00/hr.

Workplace Type

This is a hybrid position in Toronto,ON.

À propos de TEKsystems et TEKsystems Global Services

Nous sommes un fournisseur de services aux entreprises et de technologies. Nous accélérons la transformation de nos clients. Notre compétence en stratégie, conception, exécution et opérations libère la valeur de l’entreprise par un éventail de solutions. Nous sommes une équipe de 80 000 personnes qui collaborent avec plus de 60 000 clients, notamment 80 % du Fortune 500 en Amérique du Nord, Europe et Asie, qui collaborent avec nous dans le cadre de nos capacités full-stack et notre rythme. Nous sommes des penseurs stratégiques, des collaborateurs pratiques qui aident les clients à exploiter le changement et maîtriser le dynamisme de la technologie. Nous bâtissons le futur en livrant les résultats et en créant un impact positif dans nos communautés mondiales. TEKsystems et TEKsystems Global Services sont des entreprises d’Allegis Group. Découvrez d’autres informations à TEKsystems.com.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.