Marketing Manager - Pepsi Lipton Commercial & Innovation

PepsiCo; Mississauga; On-site; CAD 80,000 - 110,000; Full time

Job summary

PepsiCo Canada is seeking a Marketing Associate Manager to lead the Pepsi-Lipton Partnership Iced Tea portfolio. The role requires strategic planning, collaboration, and execution of marketing innovations aimed at enhancing profitability. Ideal candidates have 5+ years in consumer-packaged goods marketing and a strong analytics background.

Qualifications

• 5+ years experience in consumer-packaged goods marketing.
• Intimate knowledge of Marketing.
• Proven track record of influencing stakeholders.

Responsibilities

• Lead the strategic planning process for the Iced Tea Portfolio.
• Collaborate with cross-functional teams on marketing planning.
• Lead commercialization of innovation platforms.

Skills

Data Analysis

Relationship Building

Strategic Planning

Consumer Insights

Education

Bachelor’s Degree (Business preferred)

Job description

Overview

One of Canada's Top Marketing Organizations Is Looking to Recruit Canada's Best and Brightest Marketing Talent!

At PepsiCo Canada, we believe in delivering healthy growth and developing exciting brand initiatives and innovation that change consumer attitudes and behaviours, making us one of Canada's top Marketing Organizations!

We are seeking a Marketing Associate Manager to lead the agenda for the Pepsi-Lipton Partnership Iced Tea portfolio – one of PepsiCo’s most important growth portfolios - and to champion its growth and profitability in Canada. This is an exciting opportunity to broaden your Marketing experience with accountability to champion the growth and profitability of the of the Pepsi-Lipton Partnership by leading and executing commercial and innovation plans.

A change leader and influencer, this role will build a strategic vision, set the agenda and ensure strength of execution to deliver both short-term and long-term results.

If you have the taste for a real challenge, this opportunity may just be the right flavour for you!

Responsibilities

• Lead the strategic planning process for the Iced Tea Portfolio (Strategic Plan, Annual Operating Plan and Business Review) ensuring it is robust, and consumer validated.
• Collaborate strategically with cross functional teams on the marketing planning process for Iced Tea portfolio ensuring the delivery of superior consumer centric innovation.
• Lead commercialization of innovation platforms through evaluation and financial assessment of the operational/manufacturing footprint across the different brands/businesses.
• Own and lead the Pepsi-Lipton customer planning process for the portfolio ensuring the delivery of superior below-the-line and in-store marketing activities
• Wire and collaborate with the US Brand Teams & Global Pepsi-Lipton Team to ensure shared learnings and strategic alignment for growth maximization
• Stay connected and work jointly within US and Global PLP matrix to deliver consumer/financial assessments

Qualifications

• Minimum of bachelor’s degree (Business degree preferred)
• 5+ years experience in consumer-packaged goods marketing
• Possesses an intimate knowledge and understanding, along with a passion for Marketing
• Proven track record of analyzing data to inform strategic decisions
• Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
• Highly business-savvy with a keen eye for opportunities.