Marketing Manager, North America

EHPlabs LLC; Toronto; On-site; CAD 100,000 - 140,000; Full time

Job summary

A leading wellness company in Toronto is seeking a Marketing Manager to execute trade and digital marketing strategies across North America. The ideal candidate should have 5-10 years of marketing experience, particularly in trade marketing and digital campaigns. This full-time role offers a competitive salary of CAD 100-140k and benefits such as paid parental leave, flexible working hours, and employee discounts on products.

Benefits

Fun, supportive, and inclusive work culture

Competitive compensation package

Paid parental bonding leave

13 paid national holidays & PTO

Flexible working hours and remote work options

50% discount on supplements

Occasional free company swag

Qualifications

• 5-10 years of experience in marketing, trade marketing, or brand management.
• Strong understanding of digital marketing and retail landscape.
• Proven ability to manage cross-functional teams.

Responsibilities

• Develop strategic trade marketing initiatives to drive retail sell-through.
• Lead and manage execution of influencer marketing campaigns.
• Align regional marketing efforts with global brand strategy.

Skills

Trade marketing

Digital marketing

Social media management

Influencer marketing

Brand management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Social media platforms (Facebook, Instagram, TikTok)

Job description

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As the Marketing Manager at EHPlabs, you will play a hands-on role in executing EHPlabs' trade, retail, brand, and digital marketing strategy across North America. This is a true marketing generalist role. You will contribute to both strategic planning and the day-to-day execution of marketing initiatives to ensure our brand resonates with the North American market. You will collaborate with teams across the US, Canada, and Australia to align and execute the company's brand strategy, focusing on digital marketing, driving brand growth, executing high-impact campaigns, and strengthening relationships with key retail accounts such as Walmart, Target, The Vitamin Shoppe, and GNC.

The ideal candidate is a charismatic marketer with a deep understanding of social media, influencer marketing, digital trends, and the retail marketing landscape. They will play a pivotal role in enhancing EHPlabs' retail presence, optimizing marketing strategies, and driving sell-through at key retail locations. Experience within the active / lifestyle / sports supplements or functional beverages industries would help deliver successful results for the brand.

This role requires a proven track record of launching and growing brands in North America with the ability to work autonomously while collaborating closely with global teams and Sales leadership.

Responsibilities

Retail & Trade Marketing

• Develop and execute strategic trade marketing initiatives to drive retail sell-through and brand visibility.
• Build strong relationships with Walmart, Target, TVS, and GNC teams to secure optimal placement, promotions, and in-store activations.
• Sell-in and execute retail point-of-sale (POS) materials, merchandising solutions, and experiential activations to increase consumer engagement.
• Track and optimize marketing performance across retail channels, ensuring a strong return on investment.

Social Media & Influencer Marketing

Lead and manage the execution of influencer marketing campaigns to educate and validate EHPlabs products in an authentic way driving uplift for all sales channels.

Leverage TikTok, Instagram, YouTube, and other platforms to amplify brand messaging and drive consumer engagement.

Identify and collaborate with influencers, athletes, and brand ambassadors to create trend-driven content.

Oversee content strategies that align with consumer behaviors and digital trends to maximize reach and conversion.

Digital & Performance Marketing

Align regional marketing efforts with EHPlabs’ global brand strategy while ensuring localized relevance.

Manage paid digital marketing campaigns, including TikTok Spark Ads, Instagram Paid Partnerships, and programmatic advertising to drive retail awareness.

Analyze and report on digital marketing performance, providing actionable insights for continuous improvement.

Work cross-functionally with creative, brand, sales and performance marketing teams to drive holistic brand growth.

Brand Building & Relationship Management

Act as a key brand representative, fostering relationships with industry partners, retailers, and media.

Develop and execute integrated marketing campaigns that position EHPlabs as a leader in the sports nutrition and beverage categories.

Represent EHPlabs at trade shows, events, and in-store activations to strengthen retail partnerships and drive brand credibility.

Collaborate with other departments to ensure consistency in the company's brand messaging and positioning

About You

You bring at least 5-10 years of experience in marketing, trade marketing, or brand management within CPG, retail, and / or sports nutrition industries.

You have a proven track record of digital marketing, retail marketing, event activations, and brand management.

You have a strong understanding of product pricing, packaging, and positioning

You bring experience managing retail promotions, POS materials, and merchandising strategies.

You are familiar with distribution channels and media marketing campaigns

You are adept in connecting brand strategy with overall social media and influencer marketing strategies

You have exceptional abilities to work independently, manage multiple projects simultaneously, work cross-functionally, and thrive as a self-starter

You demonstrate the ability to think creatively and develop innovative marketing strategies that resonate with our target audience.

You possess excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.

If you are a creative and driven marketing professional looking to make a significant impact in the sports and wellness space, we encourage you to apply and join our team at EHPlabs.

About EHPlabs

At EHPlabs we are about leading health and fitness through our ethos of ‘we rise by lifting others’. Our prefix 'EHP' stands for 'Empowered Human Potential' as we believe in empowering our community with the tools and vital information to make better-informed decisions leading to healthier, happier lifestyles.

Since our launch in 2012, we are proud to have positively impacted millions of people's lives through our industry-leading fitness supplements as well as our high-impact marketing through digital channels.

We are a team of passionate people who strive for continuous and never-ending improvement.

To learn more about us (and meet our Australian office dog Max), please visit our website : http : / / ehpholdings.com .

Benefits of Working for EHPlabs :

Fun, supportive, and inclusive work culture

Competitive compensation package

Paid parental bonding leave and growing family bonus for any eligible employee as a gift for the birth or adoption of a child

13 paid national holidays & PTO that includes vacation and sick time

Flexible working hours and remote work options

50% discount on EHPlabs supplements

Occasional free company swag

Salary Range (CAD)

100-140k DOE

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Industries

Wellness and Fitness Services and Food and Beverage Retail

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