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Marketing Manager (Maternity Contract)

Travel Penticton

Penticton

On-site

CAD 50,000 - 80,000

Full time

30+ days ago

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Job summary

An established industry player is seeking a dynamic Marketing Manager to lead the Destination Marketing Plan for a vibrant region. This role involves strategic planning, collaboration with local stakeholders, and innovative marketing initiatives to promote tourism. You'll work with a passionate team dedicated to enhancing the region's visibility and visitor experience. If you're a proactive, results-driven professional with a flair for creativity and a love for tourism, this is your chance to make a significant impact in a rewarding environment. Join us in showcasing the beauty and opportunities of this stunning destination!

Qualifications

  • Mindestens 3 Jahre Erfahrung im Marketing oder in der Kommunikation.
  • Starke Kenntnisse in der Tourismusbranche und lokale Attraktionen.

Responsibilities

  • Entwicklung und Umsetzung des jährlichen Marketingbudgets und -plans.
  • Überwachung von Marketing-KPIs und Analysen zur Zielerreichung.

Skills

Kommunikationsfähigkeiten
Projektmanagement
Analytische Fähigkeiten
Soziale Medien Management
Marketingstrategien

Education

Post-secondary degree in communications/marketing/tourism

Tools

Microsoft Office Suite
Adobe Creative Suite
WordPress

Job description

Travel Penticton is the Destination Marketing & Management Organization for Penticton. Travel Penticton is a not-for-profit, member-based society representing accommodation, food & beverage, activity, and attraction tourism businesses with over Members. We are seeking a full-time Marketing Manager for a Maternity Leave Contract to start in October.

The Marketing Manager is responsible for implementing the Travel Penticton Destination Marketing Plan, facilitating the promotion of Penticton and the immediate area, and developing the Visit Penticton brands. In collaboration with the Executive Director and Travel Penticton Team, this innovative and enthusiastic 'in-a-new-box thinker' will bring to the organization an energetic, proactive, and results-driven approach to promoting Penticton.

The Marketing Manager will work with external organizations such as Thompson Okanagan Tourism Association (TOTA), Destination BC (DBC), regional communities, local associations, and special interest groups and events, along with the Travel Penticton Members.

You will join a team of dedicated and results-driven tourism professionals who love where they work, live, and play.

OBJECTIVES
  • Strategic planning, development, management, and tactical execution of an annual Marketing Budget and Plan, with oversight from Executive Director.
  • Ensure that all marketing KPIs and analytics are monitored and achieved pursuant to the TP 5-year and Annual Tactical Plan as developed under the Municipal Regional District Tax (MRDT) guidelines.
  • Development and management of potentially award-winning marketing & advertising initiatives.
  • Ensure Penticton is externally promoted to build location awareness, shoulder season business, and increase visitation to generate overnight stays.
  • Ensure Member Businesses are equally represented whenever possible.
  • Ensure Penticton is a leader in innovative and effective tourism marketing initiatives.
  • Promote Penticton as a responsible and sustainable tourism destination.
  • Ensure Penticton is seen as an equal opportunity and accessible destination.
  • Work to promote local Indigenous tourism products as available.
ROLES & RESPONSIBILITIES
  • Set clear, results-oriented goals with realistic and measurable outcomes.
  • Liaise regularly with local and regional industry stakeholders and members.
  • Submit monthly activity and performance reports.
  • Assist with media relations and itineraries as requested.
  • Review new technologies and advancements to keep the organization current in marketing trends.
KEY FUNCTIONS
Marketing Management
  • Develop and implement an annual Marketing Budget & Tactical Plan adhering to the 5 Year Strategic Plan.
  • Provide strategic planning, management, implementation, budget management, and reporting and evaluation of integrated marketing campaigns across various marketing channels including both paid and earned media, traditional print advertisements, TV, radio, digital, print and online collateral, sponsored content, etc.
  • Identify, organize and attend (as required) relevant consumer tradeshows.
  • Ongoing management/execution of Travel Penticton brands (Visit Penticton, Fuel Free, Flavour Trail, etc.).
  • Work collaboratively with tourism businesses, local government, Destination BC, and regional DMOs on the delivery of cooperative marketing programs (Penticton Ale Trail, Visit South Okanagan, TOTO).
  • Oversee/conduct strategic media planning and broker advantageous rates; work with media outlets on sponsored content, completing content briefs and providing assets as required; drive traffic to the website and social media channels.
  • Review marketing analytics and adjust campaigns and content accordingly.
  • Oversee Travel Penticton Visitor Guide, map guides, and other collateral production.
  • Demonstrate leadership in creating & managing leveraged and partnered initiatives.
  • Analyze the tracking of Member & promotional programs, e-blasts, e-newsletters, website analytics, UGC content, tradeshows, and social media reach along with the estimated value of each.
  • Demonstrate a full understanding and activation of digital & social media formats and utilize them to reach potential visitors and track the same.
  • Collaborate with local and area clubs, organizations on strategic partnership opportunities.
  • Work with Member Services & Events Coordinator to develop campaigns to support co-op advertising and packaging programs in affiliation with Travel Penticton Members.
  • Develop and implement digital marketing tactics and programs.
  • Monitor, analyze and share all marketing metrics (print, social, digital, etc.) for required reporting.
Digital & Content Marketing
  • Monitor, update and improve the website; work with Member Services & Events Coordinator on Sponsored Listings & Blog Posts for members.
  • Day-to-day management of the website, perform ongoing site performance review and content audits, compile and review website results and reports.
  • Manage and update VP digital asset library including photo, video, and other digital assets; coordinating photo and video shoots with external contractors and working with member businesses on participation.
  • Develop and implement VP digital marketing tactics and programs including Meta advertisements.
  • Manage member e-blasts, and ensure timely execution of weekly member e-newsletters, emails, and online communications.
  • Work with Digital & Social Media Specialist to identify calendar timing and strategy of effective and organic social posts.
Knowledge, Skills, and Abilities Required
  • Extensive knowledge of local attractions, events, and the tourism industry in Penticton and the South Okanagan.
  • Excellent communications skills (written and verbal); Strong fluency in English.
  • Strong comfort on the Microsoft Office suite of products; Adobe Creative Suite an asset.
  • Competence with WordPress.
  • Expert with Social Media platforms from a strategic and management level.
  • Strong administrative, time management, and project management skills.
  • Ability to work in an environment of constant change, to prioritize, pivot, and multi-task.
  • Ability to work in a small team environment with excellent leadership abilities.
  • Strong measurement, analytic & reporting skills.
Qualifications & Personal Attributes
  • Post-secondary degree or diploma in area of communications/marketing/tourism preferred.
  • Minimum 3 years' experience in hospitality/tourism sector.
  • Minimum 3 years' experience in a marketing/communications role.
  • Confident and capable of brokering the best deal for external advertising.
  • Design experience with Adobe Suite desired.
  • Experience with marketing, advertising, and design in all types of print and electronic mediums.
  • Experience publishing paid social media advertising campaigns required.
  • A proven ability to meet deadlines, work with a team, and manage multiple projects.
  • High-energy, results-focused, and acute attention to quality & detail.
  • You're a definite 'can do' person who is flexible, open, and reliable with a go-get-it attitude.
  • You're active, can get out on a bike or go exploring with enthusiasm & confidence.

If you think you have what it takes to take on this challenging and rewarding opportunity, and you have the knowledge, qualifications, enthusiasm, and drive, we invite you to apply for this exciting position.

You must be a Canadian citizen or permanent resident to apply for this opportunity. Please note, only those considered for this position will be contacted.

This is an 'in-office' position with remote work option not available.

To Apply

Please send your resume and cover letter.

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